Brother in Law Gifts

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

3.0%

Market size, estimated

£22Ka year

Peak month

December15.2× the quietest month

Top search term

brother in law gifts42K searches a year

Listings sell for £9.12 on average, from £4.47 to £16.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.12 that is £0 to £912 a year per listing.

Average price

£9.12under the $15 to $100 sweet spot

Price range

£4.47–£16.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£912

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #1,674 within Socks & Hosiery. It carries 3,460 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

92%

Out of stock, average day

8.7%

Average rank

#1,674in Socks & Hosiery

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,460per listing

Listings tracked

26

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months