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Brooks Mens Running Shoes

Maybe

The top 5 products take only 5% of clicks. But buyers convert on only 0.4% of searches, so Brooks Mens Running Shoes is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£516K/yr3.1M searches / yr
90-day growth
+19.8%search demand this quarter
Competition
5%top-5 click share · 99 brands · 264 sellers

Flapen Score

Brooks Mens Running Shoes against its category

The dotted line is the Fashion average. Past it, Brooks Mens Running Shoes is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brooks Mens Running Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brooks Mens Running Shoes 3.1M times last year and spent an estimated £516K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £516K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
0.4%
Market size, estimated
£516Ka year
Peak month
May2.4× the quietest month
Top search term
new balance281K searches a year

02 · Price

A sale here is worth £40.26.

Listings sell for £40.26 on average, from £6.59 to £232.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £40.26 that is £0 to £4K a year per listing.

Average price
£40.26inside the $15 to $100 sweet spot
Price range
£6.59–£232.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,739 within Shoes. It carries 5,701 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
90%
Out of stock, average day
5.1%
Average rank
#1,739in Shoes
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,701per listing
Listings tracked
631

04 · Newcomers

Amazon counts 16 of last year's 140 launches as successful.

140 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
140
Successful launches
16Amazon's first-year sales bar
Average brand age
48 months

Products

Top Brooks Mens Running Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 5% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

99 rising

Sellers

264

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

5%

Top 20: 14%

Open market

62%

  • Reebok9%
  • ASICS8%
  • Vans7%
  • adidas6%
  • NIKE5%
  • Tommy Hilfiger4%

Demand

Brooks Mens Running Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Brooks Mens Running Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new balance281K/yr
  • vans trainers men300K/yr
  • asics running shoes men293K/yr
  • reebok trainers for men264K/yr
  • black trainers242K/yr
  • puma211K/yr
  • nike air max223K/yr
  • slip on trainers men162K/yr
  • mens slip on trainers123K/yr
  • on cloud trainers men144K/yr

Reviews and returns

What reviews say buyers love and hate about Brooks Mens Running Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.05

Too big

Won't fit

Far too small

Quality-Overall13%−0.03

Awful Quality

Absolutely rubbish quality

Very bad quality - cheap feeling

Durability7%−0.06

Need breaking in

I fear it may not last

Not very durable

Comfort-Overall4%+3.03

Not comfortable

But not comfortable for wearing all day made my feet cramp up

uncomfortable for long periods of time

Feet Fit3%−0.03

Were too narrow for me

Not for wide feet

Tight in the toe cap for me

Love

Comfort-Overall32%+3.03

Extremely comfy

Comfortable shoes

Comfortable shoe

Quality-Overall14%−0.03

Decent quality

Good quality shoes

Decent quality for the price paid for

Size-Overall14%−0.05

True to fit

Very comfortable fit

Excellent fit

Value For Money14%+1.24

Fantastic price

Excellent value for money

Value for money

Exercise/Sports Suitability3%+0.12

good for long walks

Good for running

A Very nice sports sock

Return

4.0% Return rate 79% Fixable by listing

Size-Overall45%█▇██▇█

Too big

Won't fit

Far too small

Feet Fit15%▇▇████

Were too narrow for me

Not for wide feet

Tight in the toe cap for me

Width8%▆█▆█▇▇
Color5%▄▆▆▅█▅
Comfort-Overall5%▇█▆▅▆▇

Not comfortable

But not comfortable for wearing all day made my feet cramp up

uncomfortable for long periods of time

FAQ

Common Brooks Mens Running Shoes questions

Answered from the same tracked data.