Is brooks mens running shoes profitable to sell on Amazon United Kingdom?

The niche generates £516K/yr across 631 tracked products. 16 of 140 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the brooks mens running shoes niche?

99 brands and 264 sellers compete. The top 5 products take 5% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in brooks mens running shoes?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.0%.

When does demand for brooks mens running shoes peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the brooks mens running shoes niche?

Listings span £6.59–£232.60; the average listing price is £40.26 (sweet spot $15–$100). The average incumbent carries 5,701 reviews — the moat a new listing must climb.

brooks mens running shoes

Worth a look

Shows a fragmented shelf (top 5 take 5% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible5%

top-5 click share — an open shelf

Avg price

Incredible£40.26

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£516K

£516K/yr · 3.1M searches

Growth

Okay+19.8%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Price range

Okay£6.59–£232.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,701.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, brooks mens running shoes is a £516K/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

brooks mens running shoes market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: £403K–£503K; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,739
Page quality: 0%
Prime: 90%
Sponsored: 68%
Out of stock: 5.1%
Avg brand age: 48 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (5% combined) — an open shelf where new products get seen.

Brands

99 rising

Sellers

264

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

Top 20: 14%

Open market

62%

Reebok9%
ASICS8%
Vans7%
adidas6%
NIKE5%
Tommy Hilfiger4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top brooks mens running shoes search terms

new balance281K/yr +34.4%0.0% conv.
vans trainers men300K/yr +12.8%0.4% conv.
asics running shoes men293K/yr +6.1%0.2% conv.
reebok trainers for men264K/yr +19.0%0.2% conv.
black trainers242K/yr +23.2%0.3% conv.
puma211K/yr +25.7%0.0% conv.
nike air max223K/yr +1.2%0.1% conv.
slip on trainers men162K/yr +29.2%0.2% conv.
mens slip on trainers123K/yr +40.9%0.1% conv.
on cloud trainers men144K/yr +30.3%0.0% conv.

All search terms

Top brooks mens running shoes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ASICS Mens Gel-Contend 9 Sneaker Black White 9.5 UK

ASICS£46.814.5★3,047 rev

NIKE Mens Air Max Sc Sneaker White Black White 11 UK

NIKE£58.794.4★14,240 rev

Tommy Hilfiger Mens Vulcanised Trainers Blue (Midnight) 9

Tommy Hilfiger£35.914.4★17,484 rev

Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK

Amazon Essentials£19.184.1★143 rev

Asics Mens Gel-Mission 3 Walking Shoes Black/Carbon 9.5

ASICS£51.584.3★8,508 rev

Newest

by launch date

Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK

Amazon Essentials£19.18143 rev

4mo ago

ASICS Mens Gel-Excite 11 Sneaker Twilight Blue Light Dust 8 UK

ASICS£63.34367 rev

6mo ago

Mens Road Running Shoes Walking Athletic Trainers Lightweight Comfortable Cushioning Non-Slip Breathable Sneakers Blue EU44

LUSWIN£30.5645 rev

11mo ago

NEW BALANCE 373 Sneaker Blue

New Balance£51.7946 rev

1y ago

ASICS Mens Gel-Kayano 32 Sneaker Black White 9.5 UK

ASICS£136.05461 rev

1y ago

What buyers say about brooks mens running shoes

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall32%

“Extremely comfy”

Quality-Overall14%

“Decent quality”

Size-Overall14%

“True to fit”

Value For Money14%

“Fantastic price”

Exercise/Sports Suitability3%

“good for long walks”

Weight Light2%

“The shoes feel lightweight”

Advertised Vs Actual Product2%

“Better than I expected”

Soft Feel1%

“LOVELY AND SOFT”

Shape/Style1%

“Keep their shape”

Durability1%

“They are holding up well”

What buyers complain about

Size-Overall20%

“Too big”

Quality-Overall13%

“Awful Quality”

Durability7%

“Need breaking in”

Comfort-Overall4%

“Not comfortable”

Feet Fit3%

“Were too narrow for me”

Advertised Vs Actual Product2%

“Very deceiving”

Gap/Hole2%

“with holes starting to appear”

Pain Relief-Overall2%

“bleeding badly at the back”

Material Quality2%

“100% polyester too”

Thickness1%

“The is really thick which makes them look bulky”

Top return reasons

Size-Overall45%

Feet Fit15%

Width8%

Color5%

Comfort-Overall5%

Advertised Vs Actual Product3%

Quality-Overall3%