How competitive is the Brooks Mens Running Shoes niche on Amazon United Kingdom?

99 brands and 264 sellers compete in Brooks Mens Running Shoes on Amazon United Kingdom. The top 5 Brooks Mens Running Shoes products take 5% of clicks and its top 5 brands hold 50% of demand.

What do buyers complain about in Brooks Mens Running Shoes?

Brooks Mens Running Shoes buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 4.0%.

What does it cost to enter the Brooks Mens Running Shoes niche?

Brooks Mens Running Shoes sells for £40.26 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.59–£232.60. The average incumbent carries 5,701 reviews — the moat a new listing must climb.

Brooks Mens Running Shoes

Brooks Mens Running Shoes shows a fragmented shelf (top 5 take 5% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Brooks Mens Running Shoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brooks Mens Running Shoes is a £516K/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.

Brooks Mens Running Shoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +19.8% over the last 90 days and 0.4% of searches end in a purchase.

£516K

revenue / yr

Units sold / yr13K

Search volume / yr+19.8%3.1M

Conversion rate0.4%

Avg price£40.26

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers99 · 264

Top-5 product click share5%

Open market50%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 631 products

Top Brooks Mens Running Shoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ASICS Mens Gel-Contend 9 Sneaker Black White 9.5 UK

Price: £46.81
Rating: 4.5/5
Reviews: 3,047
Age: 2y ago

NIKE Mens Air Max Sc Sneaker White Black White 11 UK

Price: £58.79
Rating: 4.4/5
Reviews: 14,240
Age: 5y ago

Tommy Hilfiger Mens Vulcanised Trainers Blue (Midnight) 9

Price: £35.91
Rating: 4.4/5
Reviews: 17,484
Age: 2y ago

Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK

Price: £19.18
Rating: 4.1/5
Reviews: 143
Age: 4mo ago

Asics Mens Gel-Mission 3 Walking Shoes Black/Carbon 9.5

Price: £51.58
Rating: 4.3/5
Reviews: 8,508
Age: 2y ago

Newest

by launch date

Amazon Essentials Womens Low-Top Retro Trainers Black 8 UK

Price: £19.18
Rating: 4.1/5
Reviews: 143
Age: 4mo ago

ASICS Mens Gel-Excite 11 Sneaker Twilight Blue Light Dust 8 UK

Price: £63.34
Rating: 4.5/5
Reviews: 367
Age: 6mo ago

Mens Road Running Shoes Walking Athletic Trainers Lightweight Comfortable Cushioning Non-Slip Breathable Sneakers Blue EU44

Price: £30.56
Rating: 4.7/5
Reviews: 45
Age: 11mo ago

NEW BALANCE 373 Sneaker Blue

Price: £51.79
Rating: 4.4/5
Reviews: 46
Age: 1y ago

ASICS Mens Gel-Kayano 32 Sneaker Black White 9.5 UK

Price: £136.05
Rating: 4.5/5
Reviews: 461
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (5% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

99 rising

Sellers

264

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

Top 20: 14%

Open market

62%

Reebok9%
ASICS8%
Vans7%
adidas6%
NIKE5%
Tommy Hilfiger4%

Brooks Mens Running Shoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.1MCVR0.4%Products631Brands99Top 5 Brands50%OOS Rate5.1%Rating4.4★Reviews5,701Avg BSR#1,739

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Top Brooks Mens Running Shoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

new balance281K/yr +34.4%0.0% conv.
vans trainers men300K/yr +12.8%0.4% conv.
asics running shoes men293K/yr +6.1%0.2% conv.
reebok trainers for men264K/yr +19.0%0.2% conv.
black trainers242K/yr +23.2%0.3% conv.
puma211K/yr +25.7%0.0% conv.
nike air max223K/yr +1.2%0.1% conv.
slip on trainers men162K/yr +29.2%0.2% conv.
mens slip on trainers123K/yr +40.9%0.1% conv.
on cloud trainers men144K/yr +30.3%0.0% conv.

What reviews say buyers love and hate about Brooks Mens Running Shoes

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Comfort-Overall32%

“Extremely comfy”

Quality-Overall14%

“Decent quality”

Size-Overall14%

“True to fit”

Value For Money14%

“Fantastic price”

Exercise/Sports Suitability3%

“good for long walks”

What buyers complain about

57% of reviews

Size-Overall20%

“Too big”

Quality-Overall13%

“Awful Quality”

Durability7%

“Need breaking in”

Comfort-Overall4%

“Not comfortable”

Feet Fit3%

“Were too narrow for me”

Brooks Mens Running Shoes return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

45%

2Feet Fit

15%

3Width

4Color

5Comfort-Overall

Common Brooks Mens Running Shoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brooks Mens Running Shoes 58/100 on Amazon United Kingdom — Worth a look. The niche generates £516K/yr across 631 tracked products. 16 of 140 products launched in the last 360 days are still selling. Search demand moved +19.8% over the last 90 days.