Is brooches for women uk profitable to sell on Amazon United Kingdom?

The niche generates £96K/yr across 134 tracked products. 0 of 51 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the brooches for women uk niche?

92 brands and 165 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in brooches for women uk?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.1%.

When does demand for brooches for women uk peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the brooches for women uk niche?

Listings span £1.24–£28.90; the average listing price is £6.09 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.

brooches for women uk

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Review moat

Great128.34

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£1.24–£28.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£96K

£96K/yr · 623K searches

Avg price

Bad£6.09

avg listing price — sweet spot $15–$100

Growth

Bad-23.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, brooches for women uk is a £96K/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

brooches for women uk market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: £76K–£91K; units × avg price
Conversion rate: 2.5%
Avg BSR: #533
Page quality: 0%
Prime: 99%
Sponsored: 86%
Out of stock: 10.3%
Avg brand age: 31 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

92 falling

Sellers

165

Top-5 brand share

28%

Top 20: 61%

Top-5 click share

17%

Top 20: 43%

Open market

68%

equilibrium8%
Kofot6%
CYUXING6%
Mecool6%
Larancie3%
sunjiaqi3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top brooches for women uk search terms

brooches for women uk145K/yr -25.6%1.5% conv.
brooch111K/yr -21.1%0.9% conv.
brooch pin51K/yr -23.6%1.8% conv.
brooches39K/yr -13.5%0.5% conv.
womens brooches & pins59K/yr -37.5%0.3% conv.
brooches for women33K/yr -44.7%0.9% conv.
silver brooch21K/yr -12.0%1.1% conv.
flower brooch16K/yr +3.9%0.6% conv.
broach20K/yr -16.0%1.4% conv.
ladies brooches20K/yr -22.1%1.0% conv.

All search terms

Top brooches for women uk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

equilibrium Forget Me Not Silver Plated Brooch

equilibrium£11.094.8★548 rev

Larancie Exquisite Crown Inlaid With Diamond Corsage Silver Ladies Diamond Palace Vintage Brooch

Larancie£3.424.0★226 rev

sunjiaqi Forget Me Not Flower Brooch Vintage Female Women Rhinestone Crystal Brooch Pins Wedding Banquet Party Breastpins Badge Lapel Pin Shining Jewelry Gift for Girls Ladies Blue

sunjiaqi£3.194.3★158 rev

HARY Womens Bow Brooch Pin Vintage Diamante Brooch Pin Jewelry Elegant Rhinestone Sparkling Brooch for Women Classic Dress Accessory for Ladies Bridal Formal Wear & Daily Use

HARY£4.974.6★17 rev

Four Leaf Clover Brooches for Women - Irish Brooch Pin Gifts Green Lucky Crystal Badge St Patricks Day Gift for Birthday Party Wedding Decoration

Pecration£5.124.5★31 rev

Newest

by launch date

2Pcs Irregular Brooch Pins Metal with Gold & Silver Rings Gold Pins for Clothes Exquisite Brooches & Pins Decorations for Women Fashion Weddings Suit Dress Clothing Accessorie

CYUXING£5.016 rev

4mo ago

2Pcs Gold Brooch Pins For Women Minimalist Hollowed-Out Geometric-Shaped Gold Pins Decorations For Geometric Brooch Suit Costume Chest Accessories Jewelry Gift

CYUXING£4.983 rev

4mo ago

2Pcs Gold Irregular-Shaped Metal Brooches Gold Pins for Clothes Exquisite Brooches & Pins Decorations for Women Fashion Weddings Suit Dress Clothing Accessorie

CYUXING£4.4822 rev

8mo ago

8pcs Pearl Brooch Pin Set for Women Stylish Brooch Clips Decorative Pins for Clothes and Clothes Pins Elegant Womens Clothing Accessories Modesty Pin for Necklines Dresses Waistlines

QACUU£4.018 rev

11mo ago

46 Pcs Modesty Pins for Low Cut Tops Brooch Pins for Women Dresses Safety Pin Clothes with Pearls for Women Girls Cardigans Dress

MAIXINNEW£6.9255 rev

11mo ago

What buyers say about brooches for women uk

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Amazing value”

Quality-Overall17%

“Beautifully made”

Size-Overall10%

“Lovely size”

Color9%

“true to colour shown”

Gifting Purpose7%

“Birthday gift”

Advertised Vs Actual Product5%

“Item as pictured and described”

Design-Overall5%

“Classic Design”

Brightness/Shine/Glow4%

“So pretty and sparkly”

Ease Of Use4%

“Ease of use”

Embellishment/Embroidery Quality2%

“This brooch is beautiful”

What buyers complain about

Size-Overall25%

“Short pin”

Quality-Overall11%

“Rubbish”

Value For Money9%

“Looks expensive”

Durability8%

“Not sure why one set broke 1st time I wore them”

Strength5%

“too flimsy”

Color5%

“not same colour or designs as photos”

Fastener Quality4%

“Useless fastner snapped as I unpacked it”

Functionality-Overall4%

“didn't work”

Defective Material/Parts4%

“Broach broken on arrival”

Advertised Vs Actual Product4%

“doesnt resemble the pictures”

Top return reasons

Size-Overall38%

Color10%

Quality-Overall9%

Advertised Vs Actual Product6%

Fastener Quality5%

Metal Authenticity4%