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Brooches for Women Uk

Maybe

The top 5 products take only 17% of clicks. But demand is soft, at -23.1% this quarter, so Brooches for Women Uk is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£96K/yr623K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
17%top-5 click share · 92 brands · 165 sellers

Flapen Score

Brooches for Women Uk against its category

The dotted line is the Fashion average. Past it, Brooches for Women Uk is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brooches for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brooches for Women Uk 623K times last year and spent an estimated £96K. The top 5 brands take 28% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
623K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
2.5%
Market size, estimated
£96Ka year
Peak month
December2.9× the quietest month
Top search term
brooches for women uk145K searches a year

02 · Price

A sale here is worth £6.09.

Listings sell for £6.09 on average, from £1.24 to £28.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £6.09 that is £0 to £609 a year per listing.

Average price
£6.09under the $15 to $100 sweet spot
Price range
£1.24–£28.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£609
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #533 within Novelty Jewellery. It carries 128 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
10.3%
Average rank
#533in Novelty Jewellery
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
128per listing
Listings tracked
134

04 · Newcomers

Amazon counts 0 of last year's 51 launches as successful.

51 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Brooches for Women Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

92 falling

Sellers

165

Top-5 brand share

28%

Top 20: 61%

Top-5 click share

17%

Top 20: 43%

Open market

68%

  • equilibrium8%
  • Kofot6%
  • CYUXING6%
  • Mecool6%
  • Larancie3%
  • sunjiaqi3%

Demand

Brooches for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Brooches for Women Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brooches for women uk145K/yr
  • brooch111K/yr
  • brooch pin51K/yr
  • brooches39K/yr
  • womens brooches & pins59K/yr
  • brooches for women33K/yr
  • silver brooch21K/yr
  • flower brooch16K/yr
  • broach20K/yr
  • ladies brooches20K/yr

Reviews and returns

What reviews say buyers love and hate about Brooches for Women Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.09

Short pin

a bit short

Small

Quality-Overall11%+0.70

Rubbish

Very cheap looking

Dissapointed with quality

Value For Money9%+1.95

Looks expensive

Looks more expensive than it is

Not good value for money

Durability8%−0.09

Not sure why one set broke 1st time I wore them

It's a pretty little brooch bit broke straight away

pin broke as soon as I opened it

Strength5%−0.05

too flimsy

Closing very flimsy

Not as strong as they look

Love

Value For Money23%+1.95

Amazing value

Great price

Value for money

Quality-Overall17%+0.70

Beautifully made

Good Quality

Great quality looking brooch

Size-Overall10%−0.09

Lovely size

Sizes just right

Good variety of sizes

Color9%+0.32

true to colour shown

Nice colour

Vibrant colour really stunning

Gifting Purpose7%+0.19

Birthday gift

Nice little gift

Great for giving as a gift as well as advertised

Return

1.1% Return rate 64% Fixable by listing

Size-Overall38%▄▆▆▆█▆

Short pin

a bit short

Small

Color10%▃▅▃█▄▆

not same colour or designs as photos

Photo shows some silver

the flower is gold where as the picture its yellow

Quality-Overall9%█▃█▆▆▇

Rubbish

Very cheap looking

Dissapointed with quality

Advertised Vs Actual Product6%█▃▄▃▂▄

doesnt resemble the pictures

not as pictured

Not same as picture size

Fastener Quality5%█▃▅▄▄▃

Useless fastner snapped as I unpacked it

Very pretty, the clasp is a little bit loose,

The pin fastening on the back was a little loose

FAQ

Common Brooches for Women Uk questions

Answered from the same tracked data.