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Brooches for Women Uk

Brooches for Women Uk shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 24Growth 13Conversion 32Competition 96Returns 94Price range 50Avg price 17Brand share 96Review moat 94Quality gap 57
This niche Category average

Is Brooches for Women Uk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brooches for Women Uk is a £96K/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Brooches for Women Uk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.1% over the last 90 days and 2.5% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr15K
Search volume / yr-23.1%623K
Conversion rate2.5%
Avg price£6.09

Who owns the niche?

The top 5 brands hold 28% of demand, so 72% of the market is open.

72%

open market share

Brands · sellers92 · 165
Top-5 product click share17%
Open market72%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 134 products

Sponsored placement86%
New entrants (1y)51· 0 succeeded
Avg rating4.4★
Avg reviews128

Top Brooches for Women Uk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

92 falling

Sellers

165

Top-5 brand share

28%

Top 20: 61%

Top-5 click share

17%

Top 20: 43%

Open market

68%

  • equilibrium8%
  • Kofot6%
  • CYUXING6%
  • Mecool6%
  • Larancie3%
  • sunjiaqi3%

Brooches for Women Uk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume623KCVR2.5%Products134Brands92Top 5 Brands28%OOS Rate10.3%Rating4.4★Reviews128Avg BSR#533
30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Brooches for Women Uk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brooches for women uk145K/yr
  • brooch111K/yr
  • brooch pin51K/yr
  • brooches39K/yr
  • womens brooches & pins59K/yr
  • brooches for women33K/yr
  • silver brooch21K/yr
  • flower brooch16K/yr
  • broach20K/yr
  • ladies brooches20K/yr

What reviews say buyers love and hate about Brooches for Women Uk

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Value For Money23%

Amazing value

Quality-Overall17%

Beautifully made

Size-Overall10%

Lovely size

Color9%

true to colour shown

Gifting Purpose7%

Birthday gift

What buyers complain about

76% of reviews
Size-Overall25%

Short pin

Quality-Overall11%

Rubbish

Value For Money9%

Looks expensive

Durability8%

Not sure why one set broke 1st time I wore them

Strength5%

too flimsy

Brooches for Women Uk return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Color
10%
3Quality-Overall
9%
4Advertised Vs Actual Product
6%
5Fastener Quality
5%

Common Brooches for Women Uk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brooches for Women Uk 56/100 on Amazon United Kingdom — Worth a look. The niche generates £96K/yr across 134 tracked products. 0 of 51 products launched in the last 360 days are still selling. Search demand moved -23.1% over the last 90 days.
Search demand for Brooches for Women Uk on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.9× the quietest.