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Brighton and Hove Albion Gifts

Fail

The top 5 brands take 100% of clicks, so Brighton and Hove Albion Gifts is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£25K/yr60K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
79%top-5 click share · 5 brands · 9 sellers

Flapen Score

Brighton and Hove Albion Gifts against its category

The dotted line is the Fashion average. Past it, Brighton and Hove Albion Gifts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brighton and Hove Albion Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brighton and Hove Albion Gifts 60K times last year and spent an estimated £25K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
2.5%
Market size, estimated
£25Ka year
Peak month
December9.1× the quietest month
Top search term
brighton and hove albion gifts42K searches a year

02 · Price

A sale here is worth £17.00.

Listings sell for £17.00 on average, from £2.58 to £42.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.00 that is £0 to £2K a year per listing.

Average price
£17.00inside the $15 to $100 sweet spot
Price range
£2.58–£42.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #1,191 within Activewear. It carries 654 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
18.8%
Average rank
#1,191in Activewear
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
654per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Brighton and Hove Albion Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • FOCO70%
  • bring me socks18%
  • Mounted Gifts Trading6%
  • WHITE COTTON CARDS4%
  • Themed2%

Demand

Brighton and Hove Albion Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Brighton and Hove Albion Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brighton and hove albion gifts42K/yr
  • brighton and hove albion12K/yr
  • brighton fc5K/yr

Reviews and returns

What reviews say buyers love and hate about Brighton and Hove Albion Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Frame Quality50%−0.43

Arrived damaged. broken frame

Durability13%−0.09

Very disappointing for only 5 months of use

Zipper Quality13%−0.09

the zip is now broken

Quality-Overall13%+2.04

Poor quality

Material Quality13%−0.09

the material has already got a hole

Love

Quality-Overall44%+2.04

Good quality

The quality is excellent

Great quality thank you

Value For Money33%+1.82

well worth the money

Print Quality11%+0.52

Im really pleased with this print

Display-Overall11%+0.52

Definitely recommend for any fans looking for a cool piece to display

Return

0.6% Return rate 0% Fixable by listing

Defective Material/Parts33%█▁▁▁▁▁
Gifting Purpose33%▁▁▁▁█▁
Frame Quality17%▁▁▁█▁▁

Arrived damaged. broken frame

Scratch Resistance17%▁▁▁█▁▁

FAQ

Common Brighton and Hove Albion Gifts questions

Answered from the same tracked data.