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Bridesmaid Robes

Maybe

The top 5 products take only 25% of clicks. But shoppers spend an estimated $29K a year here, so Bridesmaid Robes is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£29K/yr150K searches / yr
90-day growth
+26.4%search demand this quarter
Competition
25%top-5 click share · 30 brands · 40 sellers

Flapen Score

Bridesmaid Robes against its category

The dotted line is the Fashion average. Past it, Bridesmaid Robes is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bridesmaid Robes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bridesmaid Robes 150K times last year and spent an estimated £29K. The top 5 brands take 56% of clicks. Demand peaks in Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+26.4%
Conversion, latest week
1.5%
Market size, estimated
£29Ka year
Peak month
August3.3× the quietest month
Top search term
bride dressing gown20K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £3.72 to £56.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.55 that is £0 to £1K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£3.72–£56.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #237 within Nightwear, Lingerie & Underwear. It carries 990 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
91%
Out of stock, average day
8.9%
Average rank
#237in Nightwear, Lingerie & Underwear
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
990per listing
Listings tracked
82

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bridesmaid Robes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£856£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

40

Est. top-5 brand share

56%

Top 20: 92%

Est. top-5 click share

25%

Top 20: 53%

Open market

39%

  • Yueshop20%
  • Lovasy12%
  • OWITER11%
  • Shining She8%
  • Ekouaer6%
  • Vlazom5%

Demand

Bridesmaid Robes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Bridesmaid Robes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bride dressing gown20K/yr
  • bridesmaid pyjamas20K/yr
  • bride robe17K/yr
  • bridal robe12K/yr
  • bridesmaid robe8K/yr
  • bridesmaid pjs8K/yr
  • bridal robes for bride and bridesmaid12K/yr
  • mother of the bride robe8K/yr
  • bridesmaid dressing gowns9K/yr
  • bridesmaid robes8K/yr

Reviews and returns

What reviews say buyers love and hate about Bridesmaid Robes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Size not accurate”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bridesmaid Robes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data