bridesmaid robes
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a small market ($29K/yr) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great£3.72–£56.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good990.05avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.55avg listing price — sweet spot $15–$100
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 150K searches
According to Flapen's Amazon United Kingdom niche tracking, bridesmaid robes is a £29K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bridesmaid robes market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £25K–£31K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 76%
- Out of stock
- 8.9%
- Avg brand age
- 33 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
40
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
25%
Top 20: 53%
Open market
39%
- Yueshop20%
- Lovasy12%
- OWITER11%
- Shining She8%
- Ekouaer6%
- Vlazom5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 3.3×
Top bridesmaid robes search terms
- bride dressing gown20K/yr
- bridesmaid pyjamas20K/yr
- bride robe17K/yr
- bridal robe12K/yr
- bridesmaid robe8K/yr
- bridesmaid pjs8K/yr
- bridal robes for bride and bridesmaid12K/yr
- mother of the bride robe8K/yr
- bridesmaid dressing gowns9K/yr
- bridesmaid robes8K/yr
Top bridesmaid robes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yueshop Bridal Kimono Robe - Satin V-Neck Dressing Gown for Bridesmaids Wedding Party Morning Pyjamas
Yueshop£7.984.2★100 rev
Lovasy Silk Dressing Gown for Women UK Lace Trim Womens Satin Robes Ladies Kimono Dressing Gowns Lightweight Bride Bridesmaid Silk Robe 3/4 Sleeve Sexy Satin Wedding Party Robe White M
Lovasy£10.864.5★25 rev
OWITER Womens Satin Robe Bride Bridesmaid Robe for Wedding Bridal Party Luxury Gifts (One Size Sage Maid Of Honour)
OWITER£14.124.0★47 rev
Yueshop Bride Gown Kimono RobesBridesmaid Team Durable Satin Dressing Gown V-Neck for Bridal Wedding Party
Yueshop£7.534.2★100 rev
Defresit Bride Robe Satin Kimono Robe Silk Satin Dressing Gown for Women Bridesmaid Bride to Be Gifts Set with Makeup Bag Bride Slippers for Wedding White Soft Wedding Gifts Bridal Shower Gifts
Defresit£13.994.1★9 rev
Newest
by launch date
Yueshop Bride Gown Kimono Robes Bride Bridesmaid Team Womens Robes Durable Satin Dressing Gown Bridesmaid Morning Robes V-Neck Pyjamas for Bridal Wedding Party (bridesmaid(Sage Green))
Yueshop£7.89100 rev
Lovasy Silk Dressing Gown for Women UK Lace Trim Womens Satin Robes Ladies Kimono Dressing Gowns Lightweight Bride Bridesmaid Silk Robe 3/4 Sleeve Sexy Satin Wedding Party Robe White M
Lovasy£10.8625 rev
Defresit Bride Robe Satin Kimono Robe Silk Satin Dressing Gown for Women Bridesmaid Bride to Be Gifts Set with Makeup Bag Bride Slippers for Wedding White Soft Wedding Gifts Bridal Shower Gifts
Defresit£13.999 rev
BBTO Bridal Dressing Gown Set 4 PCS Bride Robe with Slippers Tote Bag & Scrunchie Satin Wedding Morning Gift for Bride(L)
BBTO£18.8414 rev
Xuhal 7 Pcs Bride Bridesmaid Robe Sets for Wedding Bridal Party Satin Robes Maid of Honor Robe with Heart Shaped Sunglasses Light Green White One Size
Xuhal£56.04100 rev
Trending
90-day click momentumYueshop Bride Gown Kimono Robes Bride Bridesmaid Team Womens Robes Durable Satin Dressing Gown Bridesmaid Morning Robes V-Neck Pyjamas for Bridal Wedding Party (bridesmaid(Sage Green))
Yueshop£7.894.2★
Lovasy Silk Dressing Gown for Women UK Lace Trim Womens Satin Robes Ladies Kimono Dressing Gowns Lightweight Bride Bridesmaid Silk Robe 3/4 Sleeve Sexy Satin Wedding Party Robe White M
Lovasy£10.864.5★
OWITER Womens Satin Robe Bride Bridesmaid Robe for Wedding Bridal Party Luxury Gifts (One Size Sage Mothrer Of The Groom)
OWITER£9.734.0★
BBTO Bridal Dressing Gown Set 4 PCS Bride Robe with Slippers Tote Bag & Scrunchie Satin Wedding Morning Gift for Bride(L)
BBTO£18.843.3★
Moiuguli Bride/Bridemaid Robe and Slippers Set Pink Womens Kimono Robe Silk Bridal Dressing Gown for Special Day Satin Robes Bridemaid Party Robes Wedding 2 in 1 Set Bride To Be Pjs for Women
Moiuguli£9.153.6★
What buyers say about bridesmaid robes
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality robe”
“Good value for money”
“fit well”
“material was really soft”
“It is so classy looking”
“Comfortable”
“Was a present for my sister bday”
“lovely material”
“the color looks good”
“Classy and elegant”
What buyers complain about
“Size not accurate”
“Very poor quality”
“Cheap material”
“Ideally longer sleeves”
“Came with marks on it as its white its 100% noticeable”
“Slightly see through through use”
“Giant pockets - why”
“Really small and very sheer”
“Nothing like the picture”
“definitely not for colder days”
Top return reasons
Common questions
- Is bridesmaid robes profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 82 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bridesmaid robes niche?
- 30 brands and 40 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in bridesmaid robes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.7%.
- When does demand for bridesmaid robes peak?
- Demand peaks in Aug–Sep; the busiest month runs 3.3× the quietest.
- What does it cost to enter the bridesmaid robes niche?
- Listings span £3.72–£56.55; the average listing price is £12.55 (sweet spot $15–$100). The average incumbent carries 990 reviews — the moat a new listing must climb.