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Bridesmaid Robes

Maybe

The top 5 products take only 25% of clicks. But shoppers spend only $29K a year here, so Bridesmaid Robes is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£29K/yr150K searches / yr
90-day growth
+26.4%search demand this quarter
Competition
25%top-5 click share · 30 brands · 40 sellers

Flapen Score

Bridesmaid Robes against its category

The dotted line is the Fashion average. Past it, Bridesmaid Robes is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bridesmaid Robes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bridesmaid Robes 150K times last year and spent an estimated £29K. The top 5 brands take 56% of clicks. Demand peaks in Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+26.4%
Conversion, latest week
1.5%
Market size, estimated
£29Ka year
Peak month
August3.3× the quietest month
Top search term
bride dressing gown20K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £3.72 to £56.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.55 that is £0 to £1K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£3.72–£56.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #237 within Nightwear, Lingerie & Underwear. It carries 990 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
91%
Out of stock, average day
8.9%
Average rank
#237in Nightwear, Lingerie & Underwear
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
990per listing
Listings tracked
82

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bridesmaid Robes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£856£2K£3K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

40

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

25%

Top 20: 53%

Open market

39%

  • Yueshop20%
  • Lovasy12%
  • OWITER11%
  • Shining She8%
  • Ekouaer6%
  • Vlazom5%

Demand

Bridesmaid Robes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Bridesmaid Robes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bride dressing gown20K/yr
  • bridesmaid pyjamas20K/yr
  • bride robe17K/yr
  • bridal robe12K/yr
  • bridesmaid robe8K/yr
  • bridesmaid pjs8K/yr
  • bridal robes for bride and bridesmaid12K/yr
  • mother of the bride robe8K/yr
  • bridesmaid dressing gowns9K/yr
  • bridesmaid robes8K/yr

Reviews and returns

What reviews say buyers love and hate about Bridesmaid Robes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.26

Size not accurate

although huge for a size M

Really small

Quality-Overall12%+2.05

Very poor quality

not the best quality

I was not impressed by this quality

Material Quality8%−0.05

Cheap material

Fabric torn easily cheap material

Sleeve Fit8%−0.07

Ideally longer sleeves

My only downside was the short sleeves

Color4%−0.01

Came with marks on it as its white its 100% noticeable

Love

Quality-Overall22%+2.05

Great quality robe

Beautiful quality

Exceptional quality, highly recommend

Value For Money14%+0.78

Good value for money

Good value

great price too

Size-Overall14%−0.26

fit well

generous size

it fits perfectly

Soft Feel10%

material was really soft

Soft silky material

Soft and comfy

Shape/Style7%+0.65

It is so classy looking

So chic and has lasted well so far

Return

3.7% Return rate 68% Fixable by listing

Size-Overall42%▅█▅▃▅▄

Size not accurate

although huge for a size M

Really small

Quality-Overall18%▇▁▄█▃▄

Very poor quality

not the best quality

I was not impressed by this quality

Color13%▄█▂██▆

Came with marks on it as its white its 100% noticeable

Material Quality5%▁▁▄▆█▁

Cheap material

Fabric torn easily cheap material

Advertised Vs Actual Product4%▁▁█▁▄▄

Nothing like the picture

FAQ

Common Bridesmaid Robes questions

Answered from the same tracked data.