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Breasties

Maybe

Search demand grew +175.0% this quarter. But shoppers spend only $23K a year here, so Breasties is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£23K/yr53K searches / yr
90-day growth
+175.0%search demand this quarter
Competition
47%top-5 click share · 11 brands · 15 sellers

Flapen Score

Breasties against its category

The dotted line is the Fashion average. Past it, Breasties is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breasties market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breasties 53K times last year and spent an estimated £23K. The top 5 brands take 93% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +175.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+175.0%
Conversion, latest week
2.8%
Market size, estimated
£23Ka year
Top search term
breasties25K searches a year

02 · Price

A sale here is worth £15.13.

Listings sell for £15.13 on average, from £3.35 to £21.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.13 that is £0 to £2K a year per listing.

Average price
£15.13inside the $15 to $100 sweet spot
Price range
£3.35–£21.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #25 within Nightwear, Lingerie & Underwear. It carries 645 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#25in Nightwear, Lingerie & Underwear
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
645per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Breasties products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£901£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

5%

  • Breasties56%
  • NEATS21%
  • Niparons8%
  • CAKES Body5%
  • Perky Pear2%
  • XJSGS2%
  • Open — no brand owns it (5 brands, 5%)

Demand

Breasties search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2× · 11 of 12 months tracked

Search terms

Top Breasties search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breasties25K/yr
  • nippies9K/yr
  • breasties uk nipple cover6K/yr
  • cakes nipple covers5K/yr
  • nippies nipple cover3K/yr
  • nipple covers push up3K/yr
  • petal pads2K/yr

Reviews and returns

What reviews say buyers love and hate about Breasties

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness24%−0.45

there is no adhesion whatsoever

DO not stick

are not very sticky

Thickness8%−0.03

A couple of my bras arent as thick as others

Too thick to be invisible

Theyre thinner than others Ive used before

Size-Overall5%+0.28

Unfit for purpose

These are bigger than I thought they'd be

are smaller than some I have had

Transparency4%0.00

Rolls down and can see it under clothes

not as visible as your average cheap covers so it's a win

They are pretty much invisible under clothing

Value For Money4%−0.03

Not worth the price

I was initially concerned that they are very expensive compared to other covers that Ive tried

Total waste of money

Love

Quality-Overall13%+0.25

Overall, they are a reliable, affordable, and long lasting option that I would happily recommend

Excellent product

Great quality, storage pouch included

Comfort-Overall13%+1.55

they are so comfortable

I have a favourite bra thats so comfortable

Very comfortable to wear

Size-Overall8%+0.28

The size, shape and feel are so comfortable

They fit well

Excellent product - easy to fit - stays put

Adhesion/Stickiness8%−0.45

They adhere well

great adhesion

The adhesive works really well, too

Value For Money6%−0.03

Definitely worth the money

Good value for the price

Great value too

Return

1.5% Return rate 57% Fixable by listing

Size-Overall35%▇▆▇█▇▇

Unfit for purpose

These are bigger than I thought they'd be

are smaller than some I have had

Adhesion/Stickiness21%▇▅█▅▄▄

there is no adhesion whatsoever

DO not stick

are not very sticky

Color15%▃▅▂▇▇█
Functionality-Overall7%▅▆█▃▆▆

Didnt work, enough said

Quality-Overall3%▁█▁▁█▆

I thought I'd invest in a more expensive cover in hopes that the quality would be good - unfortunately I am very disappointed

Absolutely rubbish item

FAQ

Common Breasties questions

Answered from the same tracked data.