Breasties
MaybeSearch demand grew +175.0% this quarter. But shoppers spend only $23K a year here, so Breasties is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £23K/yr53K searches / yr
- 90-day growth
- +175.0%search demand this quarter
- Competition
- 47%top-5 click share · 11 brands · 15 sellers
Flapen Score
Breasties against its category
The dotted line is the Fashion average. Past it, Breasties is stronger. Inside it, weaker.
Market
The Breasties market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breasties 53K times last year and spent an estimated £23K. The top 5 brands take 93% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +175.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +175.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £23Ka year
- Top search term
- breasties25K searches a year
02 · Price
A sale here is worth £15.13.
Listings sell for £15.13 on average, from £3.35 to £21.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.13 that is £0 to £2K a year per listing.
- Average price
- £15.13inside the $15 to $100 sweet spot
- Price range
- £3.35–£21.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #25 within Nightwear, Lingerie & Underwear. It carries 645 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 8.1%
- Average rank
- #25in Nightwear, Lingerie & Underwear
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 645per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 2 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Breasties products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Breasties Adhesive Nipple Covers | Ivory 10cm For B-DD Bra Sizes | 15+ Wears Reusable Round Ultra-Thin Nip Covers For Women Breast | Gentle & Seamless | Silicone Boob Pasties | Medical Grade Adhesive
- Price
- £16.66
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago

Breasties Grippies Reusable Silicone Nipple Covers Adhesive Free Nipple Pasties No Show Nippies Breast Petals with Travel Case | Espresso AA-A Cups
- Price
- £17.53
- Rating
- 3.6/5
- Reviews
- 97
- Age
- 1y ago

NEATS Nipple Covers for Women Reusable & Hypoallergenic Silicone Pasties Adhesive Breast Petals (Caramel 8cm)
- Price
- £16.37
- Rating
- 4.3/5
- Reviews
- 3,442
- Age
- 2y ago

NEATS Nipple Covers for Women Reusable & Hypoallergenic Silicone Pasties Adhesive Breast Petals (Champagne 8cm)
- Price
- £16.43
- Rating
- 4.3/5
- Reviews
- 3,442
- Age
- 6y ago

Breasties Grippies Reusable Silicone Nipple Covers Adhesive Free Nipple Pasties Nipple Covers Breast Petals with Travel Case | Latte B-DD Cups
- Price
- £19.71
- Rating
- 3.6/5
- Reviews
- 97
- Age
- 1y ago
Trending
90-day click momentum
Niparons Signature Nipple Covers (7.6cm) - Refined 2026 Design Invisible Finish Enhanced-Coverage Centre Ultra-Thin Edges Reusable Adhesive Silicone Pasties (Crème Brûlée)
- Price
- £10.68
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2mo ago

CAKES Body sticky Triangle Nipple Covers for Women - The Viral Sticky Boobs With an Adhesive-free nip nook
- Price
- £21.23
- Rating
- 3.7/5
- Reviews
- 80
- Age
- 8mo ago

Breasties Adhesive Nipple Covers | Latte 13cm For DDD+ Bra Sizes | 15+ Wears Reusable Round Ultra-Thin Nip Covers For Women Breast | Gentle & Seamless | Silicone Boob Pasties | Medical Grade Adhesive
- Price
- £16.51
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago

Breasties Adhesive Nipple Covers | Ivory 10cm For B-DD Bra Sizes | 15+ Wears Reusable Round Ultra-Thin Nip Covers For Women Breast | Gentle & Seamless | Silicone Boob Pasties | Medical Grade Adhesive
- Price
- £16.66
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago

Breasties Adhesive Nipple Covers | Toffee 8cm For AA-A Bra Sizes | 15+ Wears Reusable Round Ultra-Thin Nip Covers For Women Breast | Gentle & Seamless | Silicone Boob Pasties | Medical Grade Adhesive
- Price
- £16.25
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago
Newest
by launch date
Niparons Signature Nipple Covers (7.6cm) - Refined 2026 Design Invisible Finish Enhanced-Coverage Centre Ultra-Thin Edges Reusable Adhesive Silicone Pasties (Crème Brûlée)
- Price
- £10.68
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2mo ago

CAKES Body Sticky Circle Nipple Covers for Women - Silicone Nipple Covers with Travel Pouch - Reusable Sticky Boobs with Circular Design & Nip Nook for Comfort - Honey OG Size (B-DD)
- Price
- £21.05
- Rating
- 3.4/5
- Reviews
- 121
- Age
- 5mo ago

Breasties Adhesive Nipple Covers | Ivory 10cm For B-DD Bra Sizes | 15+ Wears Reusable Round Ultra-Thin Nip Covers For Women Breast | Gentle & Seamless | Silicone Boob Pasties | Medical Grade Adhesive
- Price
- £16.66
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago

Breasties Adhesive Nipple Covers | Espresso 8cm For AA-A Bra Sizes | 15+ Wears Reusable Round Ultra-Thin Nip Covers For Women Breast | Gentle Silicone Boob Pasties | Medical Grade Adhesive
- Price
- £16.33
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago

Breasties Adhesive Nipple Covers | Latte 10cm For B-DD Bra Sizes | 15+ Wears Reusable Round Ultra-Thin Nip Covers For Women Breast | Gentle & Seamless | Silicone Boob Pasties | Medical Grade Adhesive
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
5%
- Breasties56%
- NEATS21%
- Niparons8%
- CAKES Body5%
- Perky Pear2%
- XJSGS2%
- Open — no brand owns it (5 brands, 5%)
Demand
Breasties search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2× · 11 of 12 months tracked
Search terms
Top Breasties search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- breasties25K/yr
- nippies9K/yr
- breasties uk nipple cover6K/yr
- cakes nipple covers5K/yr
- nippies nipple cover3K/yr
- nipple covers push up3K/yr
- petal pads2K/yr
Reviews and returns
What reviews say buyers love and hate about Breasties
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
there is no adhesion whatsoever
DO not stick
are not very sticky
A couple of my bras arent as thick as others
Too thick to be invisible
Theyre thinner than others Ive used before
Unfit for purpose
These are bigger than I thought they'd be
are smaller than some I have had
Rolls down and can see it under clothes
not as visible as your average cheap covers so it's a win
They are pretty much invisible under clothing
Not worth the price
I was initially concerned that they are very expensive compared to other covers that Ive tried
Total waste of money
Love
Overall, they are a reliable, affordable, and long lasting option that I would happily recommend
Excellent product
Great quality, storage pouch included
they are so comfortable
I have a favourite bra thats so comfortable
Very comfortable to wear
The size, shape and feel are so comfortable
They fit well
Excellent product - easy to fit - stays put
They adhere well
great adhesion
The adhesive works really well, too
Definitely worth the money
Good value for the price
Great value too
Return
1.5% Return rate 57% Fixable by listing
Unfit for purpose
These are bigger than I thought they'd be
are smaller than some I have had
there is no adhesion whatsoever
DO not stick
are not very sticky
Didnt work, enough said
I thought I'd invest in a more expensive cover in hopes that the quality would be good - unfortunately I am very disappointed
Absolutely rubbish item
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breasties questions
Answered from the same tracked data.









