breaking bad costume
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£18.98avg listing price — sweet spot $15–$100
Review moat
Great342.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.36–£31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Market size
Bad£0£0/yr · 144K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, breaking bad costume is a £0/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
breaking bad costume market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £14K–£19K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #3,676
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 44%
- Out of stock
- 29.0%
- Avg brand age
- 58 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
29
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
16%
- Ansell23%
- Smiffys17%
- AKTAP17%
- YIBER11%
- FEESHOW10%
- Wicked Costumes7%
- Open — no brand owns it (5 brands, 16%)
Demand
Weekly Amazon search volume, last 38 weeks — -0.6% search growth over the last 90 days.Top breaking bad costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ansell AlphaTec 2300 Model 132 Disposable Overall Suit Chemical Protection Type 3/4/5 Waterproof Overall Work Utility & Safety Dungarees & Coverall Durable Work Apparel 1 Yellow Unit Size L
Ansell£10.184.3★2,464 rev
AKTAP Breaking B Merch Gifts Los Pollos Apron With Pockets Waterproof Polyester Unisex Adults AP Heisenberg Apron
AKTAP£10.935.0★4 rev
YIBER Hazmat Suit Disposable Coveralls | Full Body Protective Suits in 7 Sizes with Multiple Specifications & Heavy-duty PPSB Material & PE Film | Safe for Countless Applications
YIBER£10.744.3★37 rev
FEESHOW Mens Yellow Hazmat Suit Break Bad Costume Long Sleeve Zip Up Full Bodysuit Coveralls Gloves Yellow Small
FEESHOW£16.905.0★1 rev
Smiffys Breaking Bad Costume in Yellow for Adults Hazmat Suit Latex Mask Gloves and Goatee Officially Licensed Channel Your Inner Heisenberg Perfect for Stag and Hen Nights
Smiffys£29.473.8★508 rev
Newest
by launch date
Yulefly Walter White Costume Carnival Costume Mens Hooded Protective Suit Halloween M
Yulefly£19.150 rev
IndustraCare Poly Prop White Economy Lightweight Disposable Overall Boilersuit Red - Zip up elasticated hood ankles and wrists (XL)
IndustraCare£4.3615 rev
YIBER Hazmat Suit Disposable Coveralls | Full Body Protective Suits in 7 Sizes with Multiple Specifications & Heavy-duty PPSB Material & PE Film | Safe for Countless Applications
YIBER£10.7437 rev
Morph Bad Tv Chemist Men Costume XL
Morph£30.3940 rev
Morph Bad White Chemist Costume Men TV Show Character Outfits Halloween Costumes For Men 3XL
Morph£30.9440 rev
Trending
90-day click momentumIndustraCare Poly Prop White Economy Lightweight Disposable Overall Boilersuit Red - Zip up elasticated hood ankles and wrists (XL)
IndustraCare£4.364.0★
Yulefly Walter White Costume Carnival Costume Mens Hooded Protective Suit Halloween M
Yulefly£19.150.0★
Reality Glitch Big Trouble Vest Novelty Movies Fancy Dress Costume (White-Small)
Reality Glitch£11.684.2★
AKTAP Breaking B Merch Gifts Los Pollos Apron With Pockets Waterproof Polyester Unisex Adults AP Heisenberg Apron
AKTAP£10.935.0★
Smiffys Heisenberg Adult Costume Kit: Transform into the Classic Crime Mastermind with Heisenberg Hat Glasses and Goatee Walter White Accessories for Iconic Crime Look Halloween
Smiffys£9.304.0★
What buyers say about breaking bad costume
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect product”
“Decent for the Cost”
“Just what I needed to clean the loft”
“Quality seemed durable”
What buyers complain about
“Huge size”
“Ideally could have used some more stitches between them, fairly flimsy,”
Top return reasons
Common questions
- Is breaking bad costume profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the breaking bad costume niche?
- 11 brands and 29 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in breaking bad costume?
- Top complaints mined from reviews: Size-Overall, Stitch/Finish/Polish. The return rate is 2.9%.
- What does it cost to enter the breaking bad costume niche?
- Listings span £4.36–£31.50; the average listing price is £18.98 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.