breaking bad
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great215avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.80avg listing price — sweet spot $15–$100
Price range
Good£5.12–£40.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£10K£10K/yr · 198K searches
According to Flapen's Amazon United Kingdom niche tracking, breaking bad is a £10K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
breaking bad market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £24K–£32K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,264
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 55%
- Out of stock
- 5.0%
- Avg brand age
- 65 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
12
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
16%
- AKTAP44%
- Bea Garden Uk13%
- Palmer Tech9%
- TOY PLAYER7%
- Breaking Bad5%
- King Ice5%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -24.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×
Top breaking bad search terms
- breaking bad172K/yr
- breaking bad merchandise18K/yr
- breaking bad gifts9K/yr
Top breaking bad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AKTAP Breaking B Merch Gifts Los Pollos Apron With Pockets Waterproof Polyester Unisex Adults AP Heisenberg Apron
AKTAP£10.935.0★4 rev
Breaking Bad Inspired Blue Mint Candy - Joke Present - Los Polos hermanos
Bea Garden Uk£5.123.2★15 rev
Palmer Tech 986-Piece Classic Break Bad RV Building Block Set Detailed Camper Van Model with Opening Doors & Lab Interior (Compatible with Major Brands & Gift for Adult Collectors)
Palmer Tech£34.493.5★34 rev
Breaking RV Adventure Building Set MOC Upgraded Classic Scene Compatible with Lego for Adults for Adults and Avid Fans 14+
TOY PLAYER£40.204.6★15 rev
Breaking Bad Los Pollos Hermanos Albuquerque Retro Ad TV T-Shirt
Breaking Bad£15.224.9★11 rev
Newest
by launch dateBreaking Bad Los Pollos Hermanos Albuquerque Retro Ad TV T-Shirt
Breaking Bad£15.2211 rev
Breaking Bad Los Pollos Hermanos Unisex T Shirt Athletic Heather Large
popfunk£12.531,774 rev
Breaking RV Adventure Building Set MOC Upgraded Classic Scene Compatible with Lego for Adults for Adults and Avid Fans 14+
TOY PLAYER£40.2015 rev
Breaking Bad Inspired Blue Mint Candy - Joke Present - Los Polos hermanos
Bea Garden Uk£5.1215 rev
Palmer Tech 986-Piece Classic Break Bad RV Building Block Set Detailed Camper Van Model with Opening Doors & Lab Interior (Compatible with Major Brands & Gift for Adult Collectors)
Palmer Tech£34.4934 rev
Trending
90-day click momentumBreaking Bad Los Pollos Hermanos Unisex T Shirt Athletic Heather Large
popfunk£12.534.6★
Breaking RV Adventure Building Set MOC Upgraded Classic Scene Compatible with Lego for Adults for Adults and Avid Fans 14+
TOY PLAYER£40.204.6★
![Vintage Unisex Pork Pie Trilby Hat Black Faux Leather Breaking Bad Heisenberg Style [Black L (58 CM)]](https://m.media-amazon.com/images/I/41bPwIeWY7L.jpg)
Vintage Unisex Pork Pie Trilby Hat Black Faux Leather Breaking Bad Heisenberg Style [Black L (58 CM)]
King Ice£13.464.4★
AKTAP Breaking B Merch Gifts Los Pollos Apron With Pockets Waterproof Polyester Unisex Adults AP Heisenberg Apron
AKTAP£10.935.0★
HWC Trading FR A3 Bryan Cranston & Aaron Paul Breaking Bad Walter White & Jesse Pinkman Gifts Printed Signed Autograph Picture for TV Show Fans - A3 Framed
HWC Trading£22.114.2★
What buyers say about breaking bad
What buyers praise and complain about, mined from review topics.What buyers love
“This hat is quality”
“It fits”
“Really good taste”
“Feel”
“Love this and worth every penny”
“Its a gift for my sons birthday”
What buyers complain about
“it was a bit longer than most T-shirts he has”
“Very expensive for what it is”
Top return reasons
Common questions
- Is breaking bad profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the breaking bad niche?
- 11 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in breaking bad?
- Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 0.4%.
- When does demand for breaking bad peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the breaking bad niche?
- Listings span £5.12–£40.20; the average listing price is £15.80 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.