bra inserts
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+80.3%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good927.74avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Market size
Okay£177K£177K/yr · 341K searches
Price range
Bad£5.12–£16.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bra inserts is a £177K/yr Amazon United Kingdom market (341K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bra inserts market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £156K–£209K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 9.4%
- Avg brand age
- 29 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
24
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
32%
- DEVOTICK31%
- NEATS10%
- Niidor7%
- ZipYeeou7%
- Lillypads7%
- FXTYK6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +80.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Top bra inserts search terms
- bra inserts62K/yr
- chicken fillet bra inserts42K/yr
- sticky bra inserts27K/yr
- bra pads28K/yr
- bra pads inserts26K/yr
- double sided sticky bra17K/yr
- bra inserts push up22K/yr
- silicone bra inserts16K/yr
- sticky bra pads9K/yr
- chicken fillets bra inserts14K/yr
Top bra inserts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DEVOTICK Stick on bra Sticky Bra Inserts Double Sided Sticky Bra Inserts Push Up Reusable Bikini Padding Sport Bra Womens Adhessive Sticky Bra Pads (S)
DEVOTICK£8.863.3★69 rev
Niidor Bra Inserts Double-Sided Sticky Bra Pads Inserts Push Up Bikini Padding Inserts Reusable Stick on Bra Pads for Swimsuit Sport Bra Nude
Niidor£13.244.6★35 rev
Lillypads Push Up Pads Self-Adhesive Bra Inserts for Push-Up Effect Skin-Friendly Material Reusable Size S Beige
Lillypads£9.854.2★118 rev
NEATS Nipple Covers for Women Reusable & Hypoallergenic Silicone Pasties Adhesive Breast Petals (Champagne 8cm)
NEATS£16.434.3★3,442 rev
WLLHYF 2 Pairs Breathable Bra Inserts Triangle Shape Skin Color Removable Breast Padding Soft & Comfortable Upper Thin & Lower Thick Any Cup Cover
WLLHYF£6.764.0★1,180 rev
Newest
by launch date
FXTYK Sticky Push Up Bras Inserts Silicone Double Sided Self Adhesive Boob Push-up Breast Pads Skin-Friendly Invisible Bra Waterproof Reusable Washable
FXTYK£8.1745 rev
Sticky Bra Push up Stick on Bra Inserts Double Sided Sticky Bra Breast Pads Strapless Push-Up for Women Reusable Invisible Bras Pads for Backless Clothing Sport Bra Swimsuit Bikini Wedding Daily Wear
ZipYeeou£8.471,272 rev
Sticky Bra Push up Stick on Bra Inserts Double Sided Sticky Bra Breast Pads Strapless Push-Up for Women Reusable Invisible Bras Pads for Backless Clothing Sport Bra Swimsuit Bikini Wedding Daily Wear
ZipYeeou£8.471,272 rev
Niidor Bra Inserts Double-Sided Sticky Bra Pads Inserts Push Up Bikini Padding Inserts Reusable Stick on Bra Pads for Swimsuit Sport Bra Nude
Niidor£13.2435 rev
FXTYK Sticky Push Up Bras Inserts Silicone Double Sided Self Adhesive Push-up Breast Pads Skin-Friendly Invisible Bra Waterproof Reusable Washable for Women Any Cup Cover
FXTYK£8.0645 rev
Trending
90-day click momentumFXTYK Sticky Push Up Bras Inserts Silicone Double Sided Self Adhesive Boob Push-up Breast Pads Skin-Friendly Invisible Bra Waterproof Reusable Washable
FXTYK£8.174.4★
Sticky Bra & Stick On Bra Inserts Invisible Bra for Backless Dresses Self Adhesive Push Up Bikini Padding Sport Bra & Reusable Sticky Bra Pads (S) Beige
AXORT£9.114.4★
Niidor Bra Inserts Double-Sided Sticky Bra Pads Inserts Push Up Bikini Padding Inserts Reusable Stick on Bra Pads for Swimsuit Sport Bra Nude
Niidor£13.244.6★
Sticky Bra Push up Stick on Bra Inserts Double Sided Sticky Bra Breast Pads Strapless Push-Up for Women Reusable Invisible Bras Pads for Backless Clothing Sport Bra Swimsuit Bikini Wedding Daily Wear
ZipYeeou£8.474.6★
Lillypads Push Up Pads Self-Adhesive Bra Inserts for Push-Up Effect Skin-Friendly Material Reusable Size S Beige
Lillypads£9.854.2★
What buyers say about bra inserts
What buyers praise and complain about, mined from review topics.What buyers love
“The adhesive strips are remarkably strong”
“The inserts appear to be of good quality, the correct size, reasonably well-made, soft, and squidgy to the touch, very sticky under the protective film, and thus far, no skin irritation”
“It is comfortable”
“Fits perfectly”
“Great for the price”
“as advertised”
“It gives a flattering lift”
“durable”
“can be reused multiple times”
“They are soft”
What buyers complain about
“Adhesive not strong”
“only received some very poor quality nipple covers”
“Doesnt work”
“though that may be because I selected the wrong size”
“honestly complete waste of money did absolutely nothing”
“They dont stick to clean skin”
“Thin”
“Hard to use”
“bulky to im really disappointed”
“I danced vigorously for hours at a summer wedding – sweaty conditions”
Top return reasons
Common questions
- Is bra inserts profitable to sell on Amazon United Kingdom?
- The niche generates £177K/yr across 23 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +80.3%. Flapen's verdict: Worth a look (62/100).
- How competitive is the bra inserts niche?
- 16 brands and 24 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in bra inserts?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Functionality-Overall. The return rate is 1.0%.
- When does demand for bra inserts peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the bra inserts niche?
- Listings span £5.12–£16.43; the average listing price is £10.43 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.