Boys Wallet

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months

376K

Growth, 90 days vs prior 90

+23.6%

Conversion, latest week

6.1%

Market size, estimated

£170Ka year

Peak month

December3.6× the quietest month

Top search term

boys wallet107K searches a year

Listings sell for £7.41 on average, from £4.28 to £12.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.41 that is £2K to £4K a year per listing.

Average price

£7.41under the $15 to $100 sweet spot

Price range

£4.28–£12.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #49 within Luggage & Travel Gear. It carries 849 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

94%

Out of stock, average day

6.8%

Average rank

#49in Luggage & Travel Gear

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

849per listing

Listings tracked

47

26 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months