Boys Underwear

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months

506K

Growth, 90 days vs prior 90

+26.0%

Conversion, latest week

3.5%

Market size, estimated

£208Ka year

Peak month

December1.8× the quietest month

Top search term

boys boxers109K searches a year

Listings sell for £11.83 on average, from £7.30 to £20.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.83 that is £1K to £3K a year per listing.

Average price

£11.83under the $15 to $100 sweet spot

Price range

£7.30–£20.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #19 within Boys. It carries 1,336 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

96%

Out of stock, average day

7.8%

Average rank

#19in Boys

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,336per listing

Listings tracked

57

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months