Boys Trainers
FailBuyers convert on only 0.5% of searches, so Boys Trainers is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £304K/yr2.4M searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 29%top-5 click share · 15 brands · 41 sellers
Flapen Score
Boys Trainers against its category
The dotted line is the Fashion average. Past it, Boys Trainers is stronger. Inside it, weaker.
Market
The Boys Trainers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boys Trainers 2.4M times last year and spent an estimated £304K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £304Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- vans428K searches a year
02 · Price
A sale here is worth £22.95.
Listings sell for £22.95 on average, from £6.72 to £39.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £22.95 that is £0 to £2K a year per listing.
- Average price
- £22.95inside the $15 to $100 sweet spot
- Price range
- £6.72–£39.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #60 within Boys. It carries 7,716 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 93%
- Out of stock, average day
- 1.6%
- Average rank
- #60in Boys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,716per listing
- Listings tracked
- 73
04 · Newcomers
Amazon counts 12 of last year's 26 launches as successful.
26 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Boys Trainers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vans Mens Spicoli 4 Shades Sunglasses Black One Size
- Price
- £10.28
- Rating
- 4.3/5
- Reviews
- 21,262
- Age
- 2y ago

adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
- Price
- £23.90
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1mo ago

Vans Mens Brooklyn LS Sneakers Suede and Black and White 43
- Price
- £26.76
- Rating
- 4.4/5
- Reviews
- 5,802
- Age
- 1y ago

Vans Womens Brooklyn Ls Sneaker Suede Canvas Black White 6 UK
- Price
- £25.44
- Rating
- 4.6/5
- Reviews
- 1,333
- Age
- 1y ago

Womens Vans Size 7 Ward Sneaker Black & White Suede Canvas Lace Up Shoes Low Top Ladies Trainers Lightweight Sports Shoes by Vans Active Wear Range (7 UK)
- Price
- £21.67
- Rating
- 4.7/5
- Reviews
- 29,965
- Age
- 14y ago
Trending
90-day click momentum
Amazon Essentials x Sofia Grainge Unisex Toddlers Hook and Loop Trainers with Rubber Sole Ivory 6 UK Child
- Price
- £16.90
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 3mo ago

adidas Unisex Kids Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 4 UK
- Price
- £23.09
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 1mo ago

adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 3 UK
- Price
- £21.35
- Rating
- 4.8/5
- Reviews
- 997
- Age
- 1mo ago

Vans Mens Spicoli 4 Shades Sunglasses Black One Size
- Price
- £10.28
- Rating
- 4.3/5
- Reviews
- 21,262
- Age
- 2y ago

NDTEZUGT Shoelaces for Vans Old Skool Classic Skate Shoes 10MM Wide Flat Trainers Shoelace Cotton Premium Athletic Shoe Laces Replacement Strings (white 47/120cm)
- Price
- £6.72
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch date
adidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK
- Price
- £27.67
- Rating
- 5.0/5
- Reviews
- 10
- Age
- today

adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
- Price
- £23.90
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1mo ago

adidas Unisex Kids Runfalcon 5 Kids Shoes Core Black/Cloud White/Cloud White 2 UK
- Price
- £18.92
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 1mo ago

adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 3 UK
- Price
- £21.35
- Rating
- 4.8/5
- Reviews
- 997
- Age
- 1mo ago

adidas Unisex Kids Runfalcon 5 Kids Shoes Core Black/Cloud White/Cloud White 1 UK
- Price
- £19.54
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
41
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
29%
Top 20: 57%
Open market
8%
- Vans47%
- adidas38%
- Shoe Zone2%
- NDTEZUGT2%
- Under Armour2%
- Skechers2%
- Open — no brand owns it (9 brands, 8%)
Demand
Boys Trainers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Boys Trainers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vans428K/yr
- boys trainers368K/yr
- kids trainers273K/yr
- girls trainers269K/yr
- vans shoes for women170K/yr
- adidas trainers kids144K/yr
- kids shoes114K/yr
- boys adidas trainers81K/yr
- kids adidas trainers83K/yr
- adidas kids trainers71K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Trainers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very big for size
Too narrow
Small sized
Need breaking in
this one started peeling the next day
they are falling apart
Rubbish quality slippers :
Poor quality
Quality is awful compared to last years stock
Was awful they creased from
Not as photo
Love
So comfortable
Lovely comfortable shoe
feels comfortable to wear
Affordable
Good value for money
Good price
Well known brand very good quality - reasonable prices - comfortable everyday shoe
Lovely quality trainer
Good quality
true fit
Good fit
fitted as expected true to size
Very durable
Strong and long lasting
Lasting toes
Return
4.6% Return rate 81% Fixable by listing
Very big for size
Too narrow
Small sized
on the tighter side
Way too narrow
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Trainers questions
Answered from the same tracked data.









