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Boys Trainers

Fail

Buyers convert on only 0.5% of searches, so Boys Trainers is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£304K/yr2.4M searches / yr
90-day growth
+12.6%search demand this quarter
Competition
29%top-5 click share · 15 brands · 41 sellers

Flapen Score

Boys Trainers against its category

The dotted line is the Fashion average. Past it, Boys Trainers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Trainers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Trainers 2.4M times last year and spent an estimated £304K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
0.5%
Market size, estimated
£304Ka year
Peak month
September1.8× the quietest month
Top search term
vans428K searches a year

02 · Price

A sale here is worth £22.95.

Listings sell for £22.95 on average, from £6.72 to £39.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £22.95 that is £0 to £2K a year per listing.

Average price
£22.95inside the $15 to $100 sweet spot
Price range
£6.72–£39.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #60 within Boys. It carries 7,716 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
93%
Out of stock, average day
1.6%
Average rank
#60in Boys
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,716per listing
Listings tracked
73

04 · Newcomers

Amazon counts 12 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
12Amazon's first-year sales bar
Average brand age
51 months

Products

Top Boys Trainers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

41

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

29%

Top 20: 57%

Open market

8%

  • Vans47%
  • adidas38%
  • Shoe Zone2%
  • NDTEZUGT2%
  • Under Armour2%
  • Skechers2%
  • Open — no brand owns it (9 brands, 8%)

Demand

Boys Trainers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Boys Trainers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vans428K/yr
  • boys trainers368K/yr
  • kids trainers273K/yr
  • girls trainers269K/yr
  • vans shoes for women170K/yr
  • adidas trainers kids144K/yr
  • kids shoes114K/yr
  • boys adidas trainers81K/yr
  • kids adidas trainers83K/yr
  • adidas kids trainers71K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Trainers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.03

Very big for size

Too narrow

Small sized

Durability22%−0.12

Need breaking in

this one started peeling the next day

they are falling apart

Quality-Overall16%−0.04

Rubbish quality slippers :

Poor quality

Quality is awful compared to last years stock

Wrinkles3%−0.02

Was awful they creased from

Advertised Vs Actual Product3%−0.01

Not as photo

Love

Comfort-Overall30%+2.12

So comfortable

Lovely comfortable shoe

feels comfortable to wear

Value For Money21%+1.74

Affordable

Good value for money

Good price

Quality-Overall12%−0.04

Well known brand very good quality - reasonable prices - comfortable everyday shoe

Lovely quality trainer

Good quality

Size-Overall12%−0.03

true fit

Good fit

fitted as expected true to size

Durability4%−0.12

Very durable

Strong and long lasting

Lasting toes

Return

4.6% Return rate 81% Fixable by listing

Size-Overall55%█▇▆▇██

Very big for size

Too narrow

Small sized

Feet Fit11%▆▆█▆▅▆

on the tighter side

Width7%█▅▆█▅▇

Way too narrow

Comfort-Overall4%▇▆▇█▆▅
Color3%▂▇▆█▅▂

FAQ

Common Boys Trainers questions

Answered from the same tracked data.