Boys Trainers
FailBuyers convert on only 0.5% of searches, so Boys Trainers is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £304K/yr2.4M searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 29%top-5 click share · 15 brands · 41 sellers
Flapen Score
Boys Trainers against its category
The dotted line is the Fashion average. Past it, Boys Trainers is stronger. Inside it, weaker.
Market
The Boys Trainers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boys Trainers 2.4M times last year and spent an estimated £304K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £304Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- vans428K searches a year
02 · Price
A sale here is worth £22.95.
Listings sell for £22.95 on average, from £6.72 to £39.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £22.95 that is £0 to £2K a year per listing.
- Average price
- £22.95inside the $15 to $100 sweet spot
- Price range
- £6.72–£39.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #60 within Boys. It carries 7,716 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 93%
- Out of stock, average day
- 1.6%
- Average rank
- #60in Boys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,716per listing
- Listings tracked
- 73
04 · Newcomers
12 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Boys Trainers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vans Mens Spicoli 4 Shades Sunglasses Black One Size
- Price
- £10.28
- Rating
- 4.3/5
- Reviews
- 21,262
- Age
- 2y ago

adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
- Price
- £23.90
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1mo ago

Vans Mens Brooklyn LS Sneakers Suede and Black and White 43
- Price
- £26.76
- Rating
- 4.4/5
- Reviews
- 5,802
- Age
- 1y ago

Vans Womens Brooklyn Ls Sneaker Suede Canvas Black White 6 UK
- Price
- £25.44
- Rating
- 4.6/5
- Reviews
- 1,333
- Age
- 1y ago

Womens Vans Size 7 Ward Sneaker Black & White Suede Canvas Lace Up Shoes Low Top Ladies Trainers Lightweight Sports Shoes by Vans Active Wear Range (7 UK)
- Price
- £21.67
- Rating
- 4.7/5
- Reviews
- 29,965
- Age
- 14y ago
Trending
estimated 90-day click momentum
Amazon Essentials x Sofia Grainge Unisex Toddlers Hook and Loop Trainers with Rubber Sole Ivory 6 UK Child
- Price
- £16.90
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 3mo ago

adidas Unisex Kids Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 4 UK
- Price
- £23.09
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 1mo ago

adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 3 UK
- Price
- £21.35
- Rating
- 4.8/5
- Reviews
- 997
- Age
- 1mo ago

Vans Mens Spicoli 4 Shades Sunglasses Black One Size
- Price
- £10.28
- Rating
- 4.3/5
- Reviews
- 21,262
- Age
- 2y ago

NDTEZUGT Shoelaces for Vans Old Skool Classic Skate Shoes 10MM Wide Flat Trainers Shoelace Cotton Premium Athletic Shoe Laces Replacement Strings (white 47/120cm)
- Price
- £6.72
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch date
adidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK
- Price
- £27.67
- Rating
- 5.0/5
- Reviews
- 10
- Age
- today

adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
- Price
- £23.90
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1mo ago

adidas Unisex Kids Runfalcon 5 Kids Shoes Core Black/Cloud White/Cloud White 2 UK
- Price
- £18.92
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 1mo ago

adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 3 UK
- Price
- £21.35
- Rating
- 4.8/5
- Reviews
- 997
- Age
- 1mo ago

adidas Unisex Kids Runfalcon 5 Kids Shoes Core Black/Cloud White/Cloud White 1 UK
- Price
- £19.54
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
41
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 57%
Open market
8%
- Vans47%
- adidas38%
- Shoe Zone2%
- NDTEZUGT2%
- Under Armour2%
- Skechers2%
- Open — no brand owns it (9 brands, 8%)
Demand
Boys Trainers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Boys Trainers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vans428K/yr
- boys trainers368K/yr
- kids trainers273K/yr
- girls trainers269K/yr
- vans shoes for women170K/yr
- adidas trainers kids144K/yr
- kids shoes114K/yr
- boys adidas trainers81K/yr
- kids adidas trainers83K/yr
- adidas kids trainers71K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Trainers
We read the reviews and the return reasons for every product selling here.
“Very big for size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Trainers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









