Skip to content

Boys Trainers

Fail

Buyers convert on only 0.5% of searches, so Boys Trainers is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£304K/yr2.4M searches / yr
90-day growth
+12.6%search demand this quarter
Competition
29%top-5 click share · 15 brands · 41 sellers

Flapen Score

Boys Trainers against its category

The dotted line is the Fashion average. Past it, Boys Trainers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Trainers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Trainers 2.4M times last year and spent an estimated £304K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
0.5%
Market size, estimated
£304Ka year
Peak month
September1.8× the quietest month
Top search term
vans428K searches a year

02 · Price

A sale here is worth £22.95.

Listings sell for £22.95 on average, from £6.72 to £39.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £22.95 that is £0 to £2K a year per listing.

Average price
£22.95inside the $15 to $100 sweet spot
Price range
£6.72–£39.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #60 within Boys. It carries 7,716 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
93%
Out of stock, average day
1.6%
Average rank
#60in Boys
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,716per listing
Listings tracked
73

04 · Newcomers

12 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
12Amazon's first-year sales bar
Average brand age
51 months

Products

Top Boys Trainers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

41

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 57%

Open market

8%

  • Vans47%
  • adidas38%
  • Shoe Zone2%
  • NDTEZUGT2%
  • Under Armour2%
  • Skechers2%
  • Open — no brand owns it (9 brands, 8%)

Demand

Boys Trainers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Boys Trainers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vans428K/yr
  • boys trainers368K/yr
  • kids trainers273K/yr
  • girls trainers269K/yr
  • vans shoes for women170K/yr
  • adidas trainers kids144K/yr
  • kids shoes114K/yr
  • boys adidas trainers81K/yr
  • kids adidas trainers83K/yr
  • adidas kids trainers71K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Trainers

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Very big for size”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Boys Trainers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data