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Boys T-shirts

Fail

Prices span $3.08–$11.33, mostly outside the sweet spot, so Boys T-shirts is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£30K/yr121K searches / yr
90-day growth
+344.3%search demand this quarter
Competition
56%top-5 click share · 8 brands · 37 sellers

Flapen Score

Boys T-shirts against its category

The dotted line is the Fashion average. Past it, Boys T-shirts is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys T-shirts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys T-shirts 121K times last year and spent an estimated £30K. The top 5 brands take 88% of clicks. Demand peaks in Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +344.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+344.3%
Conversion, latest week
3.7%
Market size, estimated
£30Ka year
Peak month
June3.7× the quietest month
Top search term
green tshirt kids38K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £3.08 to £11.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.61 that is £2K to £3K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£3.08–£11.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #43 within Boys. It carries 4,666 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#43in Boys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,666per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Boys T-shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

37

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

6%

  • Fruit of the Loom35%
  • Love My Fashions33%
  • Haloumoning7%
  • WinZero7%
  • Smazero6%
  • Integriti UK6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Boys T-shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 3.7×

Search terms

Top Boys T-shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green tshirt kids38K/yr
  • kids green tshirt14K/yr
  • girls green tshirt10K/yr
  • green t shirt kids15K/yr
  • boys green tshirt9K/yr
  • green tshirt girls6K/yr
  • green t shirt girls5K/yr
  • green kids tshirt5K/yr
  • green top kids8K/yr
  • girls green t shirt5K/yr

Reviews and returns

What reviews say buyers love and hate about Boys T-shirts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.19

Poor quality

Terrible quality

Size-Overall25%+0.61

Very wide

Much wider than they appear in the picture

Thickness25%−0.19

My son is super thin so these didn't fit him well

Love

Size-Overall28%+0.61

Still fits well

Wonderful fit for my 8 year old for sports day

The size is as expected

Quality-Overall24%−0.19

Great T-shirt, nice quality

Great quality

Great quality and true to size

Advertised Vs Actual Product13%+1.59

As described

Material Quality9%+0.49

The material is comfortable

The material is lightweight

Great material

Value For Money8%+0.45

affordable

Good value for the price

Good value for money

Return

0.5% Return rate 86% Fixable by listing

Size-Overall76%▆▁█▅▇▆

Very wide

Much wider than they appear in the picture

Color7%▆▁▁█▁▂
Material Quality4%▁▁▁▁█▅
Width4%▁▁▁▁█▅
Neck Fit3%▁▁▁▁▁█

FAQ

Common Boys T-shirts questions

Answered from the same tracked data.