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Boys T-shirts

Fail

Prices span $3.08–$11.33, mostly outside the sweet spot, so Boys T-shirts is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£30K/yr121K searches / yr
90-day growth
+344.3%search demand this quarter
Competition
56%top-5 click share · 8 brands · 37 sellers

Flapen Score

Boys T-shirts against its category

The dotted line is the Fashion average. Past it, Boys T-shirts is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys T-shirts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys T-shirts 121K times last year and spent an estimated £30K. The top 5 brands take 88% of clicks. Demand peaks in Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +344.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+344.3%
Conversion, latest week
3.7%
Market size, estimated
£30Ka year
Peak month
June3.7× the quietest month
Top search term
green tshirt kids38K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £3.08 to £11.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.61 that is £2K to £3K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£3.08–£11.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #43 within Boys. It carries 4,666 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#43in Boys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,666per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Boys T-shirts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

37

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 97%

Open market

6%

  • Fruit of the Loom35%
  • Love My Fashions33%
  • Haloumoning7%
  • WinZero7%
  • Smazero6%
  • Integriti UK6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Boys T-shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 3.7×

Search terms

Top Boys T-shirts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green tshirt kids38K/yr
  • kids green tshirt14K/yr
  • girls green tshirt10K/yr
  • green t shirt kids15K/yr
  • boys green tshirt9K/yr
  • green tshirt girls6K/yr
  • green t shirt girls5K/yr
  • green kids tshirt5K/yr
  • green top kids8K/yr
  • girls green t shirt5K/yr

Reviews and returns

What reviews say buyers love and hate about Boys T-shirts

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Boys T-shirts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data