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Boys Swimming Trunks

weak search conversion (1.8%) — Boys Swimming Trunks doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 25Growth 56Conversion 23Competition 87Returns 35Price range 34Avg price 35Brand share 74Review moat 69Quality gap 38
This niche Category average

Is Boys Swimming Trunks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Boys Swimming Trunks is a £101K/yr Amazon United Kingdom market (536K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.

Boys Swimming Trunks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +29.0% over the last 90 days and 1.8% of searches end in a purchase.

£101K

revenue / yr

Units sold / yr13K
Search volume / yr+29.0%536K
Conversion rate1.8%
Avg price£10.25

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers27 · 58
Top-5 product click share28%
Open market40%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 75 products

Sponsored placement95%
New entrants (1y)16· 1 succeeded
Avg rating4.5★
Avg reviews733

Top Boys Swimming Trunks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

58

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

28%

Top 20: 58%

Open market

35%

  • RIPT18%
  • maamgic17%
  • Speedo10%
  • TRAMLE9%
  • MEILONGER8%
  • GENTABY5%

Boys Swimming Trunks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume536KCVR1.8%Products75Brands27Top 5 Brands60%OOS Rate2.1%Rating4.5★Reviews733Avg BSR#24
20K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Top Boys Swimming Trunks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • boys swimming shorts186K/yr
  • boys swim shorts57K/yr
  • boys swimming trunks68K/yr
  • swim shorts boys39K/yr
  • swimming trunks boys33K/yr
  • swimming shorts boys 13-1416K/yr
  • swimming shorts boys18K/yr
  • boys swim trunks15K/yr
  • swim trunks boys13K/yr
  • kids swim shorts11K/yr

What reviews say buyers love and hate about Boys Swimming Trunks

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall21%

Great quality fur the price

Size-Overall16%

The fit stayed in place well enough that I wasnt constantly checking

Comfort-Overall11%

Very comfortable

Value For Money11%

reasonably priced

Advertised Vs Actual Product5%

As shown

What buyers complain about

70% of reviews
Size-Overall37%

A little oversized

Quality-Overall16%

Cheap and cheerful

Stitch/Finish/Polish4%

The stitching is messy

Stretchability/Expandability/Elasticity4%

The waist elastic was really itchy

Material Quality2%

Very thin material

Boys Swimming Trunks return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

92%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
82%
2Length
3%
3Waist Fit
3%
4Thigh Fit
2%
5Quality-Overall
2%

Common Boys Swimming Trunks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Boys Swimming Trunks 49/100 on Amazon United Kingdom — Skip it. The niche generates £101K/yr across 75 tracked products. 1 of 16 products launched in the last 360 days are still selling. Search demand moved +29.0% over the last 90 days.
Search demand for Boys Swimming Trunks on Amazon United Kingdom peaks in Jul–Aug, where the busiest month runs 2.8× the quietest.