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Boys Swimming Trunks

Fail

Buyers convert on only 1.8% of searches, so Boys Swimming Trunks is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£101K/yr536K searches / yr
90-day growth
+29.0%search demand this quarter
Competition
28%top-5 click share · 27 brands · 58 sellers

Flapen Score

Boys Swimming Trunks against its category

The dotted line is the Fashion average. Past it, Boys Swimming Trunks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Swimming Trunks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Swimming Trunks 536K times last year and spent an estimated £101K. The top 5 brands take 60% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
536K
Growth, 90 days vs prior 90
+29.0%
Conversion, latest week
1.8%
Market size, estimated
£101Ka year
Peak month
July2.8× the quietest month
Top search term
boys swimming shorts186K searches a year

02 · Price

A sale here is worth £10.25.

Listings sell for £10.25 on average, from £4.71 to £20.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £10.25 that is £0 to £1K a year per listing.

Average price
£10.25under the $15 to $100 sweet spot
Price range
£4.71–£20.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #24 within Boys. It carries 733 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#24in Boys
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
733per listing
Listings tracked
75

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Boys Swimming Trunks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

58

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

28%

Top 20: 58%

Open market

35%

  • RIPT18%
  • maamgic17%
  • Speedo10%
  • TRAMLE9%
  • MEILONGER8%
  • GENTABY5%

Demand

Boys Swimming Trunks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Boys Swimming Trunks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys swimming shorts186K/yr
  • boys swim shorts57K/yr
  • boys swimming trunks68K/yr
  • swim shorts boys39K/yr
  • swimming trunks boys33K/yr
  • swimming shorts boys 13-1416K/yr
  • swimming shorts boys18K/yr
  • boys swim trunks15K/yr
  • swim trunks boys13K/yr
  • kids swim shorts11K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Swimming Trunks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.14

A little oversized

Size down

bit too small

Quality-Overall16%−0.07

Cheap and cheerful

Not Speedo quality

Poor quality

Stitch/Finish/Polish4%−0.01

The stitching is messy

Stretchability/Expandability/Elasticity4%−0.02

The waist elastic was really itchy

theres no stretch in them

It is not elastic in any way

Material Quality2%

Very thin material

Disappointing fabric - very uncomfortable

Material felt a bit thin

Love

Quality-Overall21%−0.07

Great quality fur the price

They are well-made, reasonably priced and great value

Good quality

Size-Overall16%−0.14

The fit stayed in place well enough that I wasnt constantly checking

Good fit

fitted as expected

Comfort-Overall11%+1.27

Very comfortable

Nice and comfortable according to the wearer, good quality and still looks new after 10+washes

very comfortable for my boy

Value For Money11%+1.31

reasonably priced

Good value for money

Good value for money

Advertised Vs Actual Product5%+0.83

As shown

As described

Just what we needed

Return

4.2% Return rate 92% Fixable by listing

Size-Overall82%██▇█▇█

A little oversized

Size down

bit too small

Length3%█▄▇▂▄▇

its very long

Waist Fit3%▅█▁▃▃▇
Thigh Fit2%▁▁█▃▆▃
Quality-Overall2%▁▃▇▄▅█

Cheap and cheerful

Not Speedo quality

Poor quality

FAQ

Common Boys Swimming Trunks questions

Answered from the same tracked data.