Boys Shorts

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +302.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

+302.1%

Conversion, latest week

1.8%

Market size, estimated

£59Ka year

Peak month

July10.5× the quietest month

Top search term

boys shorts122K searches a year

Listings sell for £11.89 on average, from £5.71 to £29.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.89 that is £0 to £1K a year per listing.

Average price

£11.89under the $15 to $100 sweet spot

Price range

£5.71–£29.86

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #62 within Boys. It carries 577 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

97%

Out of stock, average day

3.7%

Average rank

#62in Boys

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

577per listing

Listings tracked

110

48 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

48

Successful launches

9Amazon's first-year sales bar

Average brand age

42 months