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Boys Shorts

Maybe

Search demand grew +302.1% this quarter. But shoppers spend only $59K a year here, so Boys Shorts is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£59K/yr280K searches / yr
90-day growth
+302.1%search demand this quarter
Competition
23%top-5 click share · 29 brands · 52 sellers

Flapen Score

Boys Shorts against its category

The dotted line is the Fashion average. Past it, Boys Shorts is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Shorts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Shorts 280K times last year and spent an estimated £59K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +302.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
+302.1%
Conversion, latest week
1.8%
Market size, estimated
£59Ka year
Peak month
July10.5× the quietest month
Top search term
boys shorts122K searches a year

02 · Price

A sale here is worth £11.89.

Listings sell for £11.89 on average, from £5.71 to £29.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.89 that is £0 to £1K a year per listing.

Average price
£11.89under the $15 to $100 sweet spot
Price range
£5.71–£29.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #62 within Boys. It carries 577 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
3.7%
Average rank
#62in Boys
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
577per listing
Listings tracked
110

04 · Newcomers

Amazon counts 9 of last year's 48 launches as successful.

48 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
48
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Boys Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

52

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

23%

Top 20: 51%

Open market

31%

  • adidas26%
  • Amazon Essentials14%
  • FedMois14%
  • GetGigt6%
  • YOIOWVY5%
  • Ewbob4%

Demand

Boys Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.5×

Search terms

Top Boys Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys shorts122K/yr
  • boys shorts 13-14 years15K/yr
  • boys sports shorts15K/yr
  • boys shorts 11-12 years11K/yr
  • boys adidas shorts12K/yr
  • adidas shorts boys11K/yr
  • boys shorts 14-15 years11K/yr
  • boys shorts 9-10 years7K/yr
  • boys football shorts11K/yr
  • boy shorts9K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.21

Way too big

Too tight on thighs

small made

Quality-Overall9%−0.04

Not a good quality

Poor quality and tiny sizing for 9-10yo

Not impressed with the quality

Thickness4%

By the description they appeared to be thicker than they were

They're not so thick

theyre very thin for £8.99

Color3%+0.09

just wish they came in more colours

Machine Wash Suitability3%

They do go a bit bobbly when washed

Only downfall is that when washed they creased

Love

Size-Overall17%−0.21

True to size

The fit is comfortable without being too tight

Good fit

Value For Money16%+2.22

Good value for money

Good price

Worth the money

Quality-Overall15%−0.04

The quality is good and she said it's comfortable to wear, worth buying

No complaints so far

Excellent quality

Comfort-Overall9%+0.76

Comfortable

The lad says they are comfortable

comfortable to wear

Exercise/Sports Suitability5%+0.51

Will be perfect for summer holiday or playing sports

I bought them for my teenage boy who loves sport

Great shorts for sports

Return

2.3% Return rate 78% Fixable by listing

Size-Overall67%█▇▇▇▇▇

Way too big

Too tight on thighs

small made

Material Quality8%▁▇▃▇█▅

material is the breathable stuff

Cheap fabric

Material not what I expected

Length4%▆▅█▆▅▅
Quality-Overall4%▁▁▄▆▆█

Not a good quality

Poor quality and tiny sizing for 9-10yo

Not impressed with the quality

Thigh Fit3%▁▁█▂▃▄

FAQ

Common Boys Shorts questions

Answered from the same tracked data.