boys shorts
Worth a lookShows demand growing +302.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+302.1%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Review moat
Good576.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good£5.71–£29.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£59K£59K/yr · 280K searches
According to Flapen's Amazon United Kingdom niche tracking, boys shorts is a £59K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
boys shorts market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £48K–£59K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 73%
- Out of stock
- 3.7%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
52
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
23%
Top 20: 51%
Open market
31%
- adidas26%
- Amazon Essentials14%
- FedMois14%
- GetGigt6%
- YOIOWVY5%
- Ewbob4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +302.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.5×
Top boys shorts search terms
- boys shorts122K/yr
- boys shorts 13-14 years15K/yr
- boys sports shorts15K/yr
- boys shorts 11-12 years11K/yr
- boys adidas shorts12K/yr
- adidas shorts boys11K/yr
- boys shorts 14-15 years11K/yr
- boys shorts 9-10 years7K/yr
- boys football shorts11K/yr
- boy shorts9K/yr
Top boys shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GetGigt 5 Pack Boys Shorts Kids Youth School PE Football Basketball Sports Shorts Quick Dry with Elastic Waist Pockets (L Black Black Dark Grey Navy Light Grey)
GetGigt£26.034.8★72 rev
FedMois Boys Athletic Shorts Sport Shorts for PE School Football Pack of 3 Black Grey and Blue 12-13 Years
FedMois£9.794.4★70 rev
Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Beach/Navy 4 Years
Amazon Essentials£12.504.7★237 rev
YOIOWVY 5 Pack Boys School Shorts PE Athletic Casual Shorts Breathable Sport Shorts for Running Basketball Football Quick-Dry Lightweight Fabric with Pockets
YOIOWVY£25.134.3★68 rev
Amazon Essentials Boys Cotton Jersey Shorts Pack of 3 Dark Olive/Sage Green/Taupe Small
Amazon Essentials£9.574.5★432 rev
Newest
by launch date
adidas Unisex Kids Essentials Climacool Shorts Black/White 11-12 Years
adidas£10.59243 rev
adidas Unisex Kids Entrada26 Kids Shorts Black/White 13-14 Years
adidas£7.32360 rev
adidas Unisex Kids Entrada26 Kids Shorts Team Power red 2/White 13-14 Years
adidas£6.90360 rev
adidas Unisex Kids Squadra25 Short Kids Shorts White/Black 13-14 Years
adidas£6.54732 rev
adidas Unisex Kids Entrada26 Kids Shorts Black/White 9-10 Years
adidas£8.51360 rev
Trending
90-day click momentumAmazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Beach/Navy 4 Years
Amazon Essentials£12.504.7★
adidas Unisex Kids Squadra25 Short Kids Shorts White/Black 13-14 Years
adidas£6.544.8★
YOIOWVY 5 Pack Boys School Shorts PE Athletic Casual Shorts Breathable Sport Shorts for Running Basketball Football Quick-Dry Lightweight Fabric with Pockets
YOIOWVY£25.134.3★
GetGigt 5 Pack Boys Shorts Kids Youth School PE Football Basketball Sports Shorts Quick Dry with Elastic Waist Pockets (L Black Black Dark Grey Navy Light Grey)
GetGigt£26.034.8★
maamgic Little Boys Swimming Shorts Beach Trunk Toddler Swim Shorts Boardshorts Lightweight Beach Shorts Adjustable Waist All Age Fish-Navy Blue 4 Years
maamgic£11.194.6★
What buyers say about boys shorts
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“Good value for money”
“The quality is good and she said it's comfortable to wear, worth buying”
“Comfortable”
“Will be perfect for summer holiday or playing sports”
“Lovely light weight shorts”
“Gorgeous colours”
“They are cool for the summer weather”
“Lovely cool material for summer”
“Exactly as described”
What buyers complain about
“Way too big”
“Not a good quality”
“By the description they appeared to be thicker than they were”
“just wish they came in more colours”
“They do go a bit bobbly when washed”
“material is the breathable stuff”
“no pockets”
“I dont feel theyre the best value for money”
“probably slightly wider than my arm”
“Material thin”
Top return reasons
Common questions
- Is boys shorts profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 110 tracked products. 9 of 48 products launched in the last 360 days are still selling. 90-day search growth is +302.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the boys shorts niche?
- 29 brands and 52 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in boys shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.3%.
- When does demand for boys shorts peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.5× the quietest.
- What does it cost to enter the boys shorts niche?
- Listings span £5.71–£29.86; the average listing price is £11.89 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.