How competitive is the Boys Shorts niche on Amazon United Kingdom?

29 brands and 52 sellers compete in Boys Shorts on Amazon United Kingdom. The top 5 Boys Shorts products take 23% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in Boys Shorts?

Boys Shorts buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 2.3%.

What does it cost to enter the Boys Shorts niche?

Boys Shorts sells for £11.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.71–£29.86. The average incumbent carries 577 reviews — the moat a new listing must climb.

Boys Shorts

Boys Shorts shows demand growing +302.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

This niche Category average

Is Boys Shorts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Boys Shorts is a £59K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.

Boys Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +302.1% over the last 90 days and 1.8% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr5K

Search volume / yr+302.1%280K

Conversion rate1.8%

Avg price£11.89

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers29 · 52

Top-5 product click share23%

Open market35%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 110 products

Top Boys Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GetGigt 5 Pack Boys Shorts Kids Youth School PE Football Basketball Sports Shorts Quick Dry with Elastic Waist Pockets (L Black Black Dark Grey Navy Light Grey)

Price: £26.03
Rating: 4.8/5
Reviews: 72
Age: 5mo ago

FedMois Boys Athletic Shorts Sport Shorts for PE School Football Pack of 3 Black Grey and Blue 12-13 Years

Price: £9.79
Rating: 4.4/5
Reviews: 70
Age: 1y ago

Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Beach/Navy 4 Years

Price: £12.50
Rating: 4.7/5
Reviews: 237
Age: 3mo ago

YOIOWVY 5 Pack Boys School Shorts PE Athletic Casual Shorts Breathable Sport Shorts for Running Basketball Football Quick-Dry Lightweight Fabric with Pockets

Price: £25.13
Rating: 4.3/5
Reviews: 68
Age: 5mo ago

Amazon Essentials Boys Cotton Jersey Shorts Pack of 3 Dark Olive/Sage Green/Taupe Small

Price: £9.57
Rating: 4.5/5
Reviews: 432
Age: 1y ago

Newest

by launch date

adidas Unisex Kids Essentials Climacool Shorts Black/White 11-12 Years

Price: £10.59
Rating: 4.6/5
Reviews: 243
Age: 1mo ago

adidas Unisex Kids Entrada26 Kids Shorts Black/White 13-14 Years

Price: £7.32
Rating: 4.7/5
Reviews: 360
Age: 1mo ago

adidas Unisex Kids Entrada26 Kids Shorts Team Power red 2/White 13-14 Years

Price: £6.90
Rating: 4.7/5
Reviews: 360
Age: 1mo ago

adidas Unisex Kids Squadra25 Short Kids Shorts White/Black 13-14 Years

Price: £6.54
Rating: 4.8/5
Reviews: 732
Age: 1mo ago

adidas Unisex Kids Entrada26 Kids Shorts Black/White 9-10 Years

Price: £8.51
Rating: 4.7/5
Reviews: 360
Age: 1mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

23%

Top 20: 51%

Open market

31%

adidas26%
Amazon Essentials14%
FedMois14%
GetGigt6%
YOIOWVY5%
Ewbob4%

Boys Shorts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume280KCVR1.8%Products110Brands29Top 5 Brands65%OOS Rate3.7%Rating4.5★Reviews577Avg BSR#62

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.5×

Top Boys Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

boys shorts122K/yr +309.4%0.7% conv.
boys shorts 13-14 years15K/yr +510.4%2.0% conv.
boys sports shorts15K/yr +258.9%1.3% conv.
boys shorts 11-12 years11K/yr +442.0%1.8% conv.
boys adidas shorts12K/yr +213.7%1.0% conv.
adidas shorts boys11K/yr +246.8%1.5% conv.
boys shorts 14-15 years11K/yr +405.1%0.5% conv.
boys shorts 9-10 years7K/yr >1,000%3.2% conv.
boys football shorts11K/yr +183.6%1.0% conv.
boy shorts9K/yr +216.6%0.5% conv.

What reviews say buyers love and hate about Boys Shorts

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Size-Overall17%

“True to size”

Value For Money16%

“Good value for money”

Quality-Overall15%

“The quality is good and she said it's comfortable to wear, worth buying”

Comfort-Overall9%

“Comfortable”

Exercise/Sports Suitability5%

“Will be perfect for summer holiday or playing sports”

What buyers complain about

56% of reviews

Size-Overall27%

“Way too big”

Quality-Overall9%

“Not a good quality”

Thickness4%

“By the description they appeared to be thicker than they were”

Color3%

“just wish they came in more colours”

Machine Wash Suitability3%

“They do go a bit bobbly when washed”

Boys Shorts return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Material Quality

3Length

4Quality-Overall

5Thigh Fit

Common Boys Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Boys Shorts 60/100 on Amazon United Kingdom — Worth a look. The niche generates £59K/yr across 110 tracked products. 9 of 48 products launched in the last 360 days are still selling. Search demand moved +302.1% over the last 90 days.