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Boys School Shoes

Fail

Buyers convert on only 0.4% of searches, so Boys School Shoes is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£205K/yr1.7M searches / yr
90-day growth
-14.7%search demand this quarter
Competition
12%top-5 click share · 32 brands · 78 sellers

Flapen Score

Boys School Shoes against its category

The dotted line is the Fashion average. Past it, Boys School Shoes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys School Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys School Shoes 1.7M times last year and spent an estimated £205K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
0.4%
Market size, estimated
£205Ka year
Peak month
August4.1× the quietest month
Top search term
boys school shoes321K searches a year

02 · Price

A sale here is worth £27.40.

Listings sell for £27.40 on average, from £7.75 to £56.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £27.40 that is £0 to £3K a year per listing.

Average price
£27.40inside the $15 to $100 sweet spot
Price range
£7.75–£56.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
9.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #102 within Boys. It carries 1,220 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
88%
Out of stock, average day
2.8%
Average rank
#102in Boys
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,220per listing
Listings tracked
184

04 · Newcomers

Amazon counts 4 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Boys School Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

78

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

12%

Top 20: 34%

Open market

23%

  • Kickers44%
  • KKTOTO9%
  • adidas7%
  • Trux6%
  • Geox6%
  • RTOUNT5%

Demand

Boys School Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.1×

Search terms

Top Boys School Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys school shoes321K/yr
  • school shoes for boys216K/yr
  • school shoes212K/yr
  • kickers200K/yr
  • kickers school shoes boys147K/yr
  • kickers school shoes girls166K/yr
  • black school shoes66K/yr
  • kickers mens shoes52K/yr
  • kids school shoes40K/yr
  • adidas school shoes for boys28K/yr

Reviews and returns

What reviews say buyers love and hate about Boys School Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.34

fall apart

Does not last

- the durability is awful

Quality-Overall16%+0.32

Not the quality I was expecting

Poor quality

Poor quality maybe fake

Size-Overall12%+0.44

It was to tight

Very small fit

Come up a bit bigger in size

Value For Money5%+0.71

Expensive

Waste of money

expensive

Stitch/Finish/Polish4%−0.04

within a month of purchasing seams are all coming undone

The seams has come away on one side

Stitching fell apart

Love

Quality-Overall21%+0.32

Good quality shoes

Quality Shoes

Excellent quality

Comfort-Overall19%+1.96

Very comfortable

Comfortable shoe

Feels comfortable to wear

Size-Overall14%+0.44

they fit exactly as expected

Nice shoes and they fit well

Good fit

Value For Money13%+0.71

Good value for money

Amazing shoe amazing price

Good price

Durability5%−0.34

And looks durable

Made with durable, high-quality materials, they are built to withstand the toughest playground wear and tear while being remarkably easy to clean and maintain

Strong and durable build

Return

9.2% Return rate 83% Fixable by listing

Size-Overall61%██▇█▇█

It was to tight

Very small fit

Come up a bit bigger in size

Feet Fit12%▆▇█▇█▇

I could not get my foot in to the shoe

Toe cap to narrow

may not be suitable for very wide feet

Width6%▇▇██▇▅
Comfort-Overall4%▅██▅█▆

However, the comfort is just average

are too painful to walk in

my child mentioned theyre not the most comfortable after wearing them for a full day

Quality-Overall2%▇▆▄▅█▇

Not the quality I was expecting

Poor quality

Poor quality maybe fake

FAQ

Common Boys School Shoes questions

Answered from the same tracked data.