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Boys Pencil Cases for Secondary School

Fail

The top 5 brands take 100% of clicks, so Boys Pencil Cases for Secondary School is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£16K/yr46K searches / yr
90-day growth
+69.1%search demand this quarter
Competition
82%top-5 click share · 5 brands · 19 sellers

Flapen Score

Boys Pencil Cases for Secondary School against its category

The dotted line is the Fashion average. Past it, Boys Pencil Cases for Secondary School is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Pencil Cases for Secondary School market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Pencil Cases for Secondary School 46K times last year and spent an estimated £16K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+69.1%
Conversion, latest week
4.3%
Market size, estimated
£16Ka year
Peak month
August13.1× the quietest month
Top search term
nike pencil case for boys13K searches a year

02 · Price

A sale here is worth £8.34.

Listings sell for £8.34 on average, from £3.56 to £16.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £8.34 that is £834 to £2K a year per listing.

Average price
£8.34under the $15 to $100 sweet spot
Price range
£3.56–£16.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£834–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #386 within Luggage & Travel Gear. It carries 876 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#386in Luggage & Travel Gear
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
876per listing
Listings tracked
12

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Boys Pencil Cases for Secondary School products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • adidas88%
  • Chelory5%
  • YONZONE3%
  • FINTIE2%
  • hoinya2%

Demand

Boys Pencil Cases for Secondary School search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 13.1×

Search terms

Top Boys Pencil Cases for Secondary School search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike pencil case for boys13K/yr
  • adidas pencil case11K/yr
  • boy pencil case6K/yr
  • pencil box for boys4K/yr
  • large pencil case boys4K/yr
  • boys pencil cases for secondary school6K/yr
  • pencil cases boys with stationary888/yr
  • boys pencil cases for primary school422/yr

Reviews and returns

What reviews say buyers love and hate about Boys Pencil Cases for Secondary School

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product8%−0.09

Misleading

Nothing like the picture

Size-Overall8%+0.32

I was worried about the size

Came out a lot more bigger than expected

My size 11 running shoes are a tight squeeze into this bag

Quality-Overall8%+2.13

Cheap

Very poor quality

Not too excited on the quality. Being adidas, I was expecting this to be just that, high end quality, but I feel let down

Durability6%+0.06

Very ligth can be broken quickly

it doesnt have the more durable feel I usually associate with adidas bags

Strength4%−0.03

doesnt feel the strongest

a bit flimsy

its not quite as sturdy as I expected

Love

Quality-Overall22%+2.13

Good Quality Bag

Amazing quality

appears to be of very solid quality

Size-Overall16%+0.32

Boots fit well

Good size

Perfect bag, great size

Value For Money12%+1.68

Good value

Good value for money

excellent value for money

Material Quality7%

The material feels durable enough for regular use

good material

The material feels sturdy

Ease Of Use5%−0.06

the handle makes it easy to grab from the car or locker

Practical and holds a lot of pens

easy to clean

Return

1.5% Return rate 72% Fixable by listing

Size-Overall56%▅█▇▆▇▆

I was worried about the size

Came out a lot more bigger than expected

My size 11 running shoes are a tight squeeze into this bag

Advertised Vs Actual Product9%▄▃▄█▂▄

Misleading

Nothing like the picture

Quality-Overall8%▅▁█▆▆▅

Cheap

Very poor quality

Not too excited on the quality. Being adidas, I was expecting this to be just that, high end quality, but I feel let down

Material Quality6%█▆▃▁▃▃

And the material was very cheap

not on the quality or material

the material is thinner than Id hoped

Pockets/Compartments4%▄▃▃▁█▇

FAQ

Common Boys Pencil Cases for Secondary School questions

Answered from the same tracked data.