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Boys Hoodies

Fail

Shoppers spend only $9K a year here, so Boys Hoodies is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£9K/yr274K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
13%top-5 click share · 54 brands · 80 sellers

Flapen Score

Boys Hoodies against its category

The dotted line is the Fashion average. Past it, Boys Hoodies is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Hoodies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Hoodies 274K times last year and spent an estimated £9K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
0.2%
Market size, estimated
£9Ka year
Peak month
December9.8× the quietest month
Top search term
boys hoodie41K searches a year

02 · Price

A sale here is worth £14.28.

Listings sell for £14.28 on average, from £6.88 to £70.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.28 that is £0 to £1K a year per listing.

Average price
£14.28under the $15 to $100 sweet spot
Price range
£6.88–£70.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #190 within Boys. It carries 2,873 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
4.2%
Average rank
#190in Boys
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,873per listing
Listings tracked
184

04 · Newcomers

Amazon counts 1 of last year's 50 launches as successful.

50 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
50
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Boys Hoodies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£86£172£258£3441101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 rising

Sellers

80

Top-5 brand share

57%

Top 20: 87%

Top-5 click share

13%

Top 20: 33%

Open market

39%

  • Amazon Essentials26%
  • adidas12%
  • NIKE9%
  • A2Z 4 Kids7%
  • Minecraft4%
  • Champion4%

Demand

Boys Hoodies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Boys Hoodies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys hoodie41K/yr
  • boys hoodies40K/yr
  • boys zip up hoodie12K/yr
  • kids hoodie25K/yr
  • boys hoodies 13-14 years21K/yr
  • nike hoodie boys24K/yr
  • boys hoodies 11-12years16K/yr
  • kids hoodies13K/yr
  • hoodie kids8K/yr
  • hoodie for boys7K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Hoodies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.14

Go a size up

too big

But comes up small

Quality-Overall15%−0.01

Poor quality

Terrible quality absolute waste of money tight fit

I think this is poor quality for a well established brand i will do a video

Lining Quality4%−0.07

No fleece/soft lining

Thin2%−0.04

Very thin quality hoodie

Value For Money2%+0.30

Not worth the money

Love

Quality-Overall31%−0.01

Looks and feels good quality so made an ideal Christmas gift

Good quality and lovely and soft

Excellent quality

Size-Overall18%−0.14

The fit is true to size

Good fit

Firs all sizes

Gifting Purpose7%+0.93

Great gift idea

great gift

Great birthday present

Color6%−0.01

love the colour

Great colour and size

My daughter loves the colour - its quite vibrant

Value For Money6%+0.30

Value for money

Great money saver

Good price

Return

3.3% Return rate 82% Fixable by listing

Size-Overall73%▆▇▇███

Go a size up

too big

But comes up small

Thin4%█▇▄▇▄▃

Very thin quality hoodie

Material Quality4%▆█▅▆▄▃

just a shame about the choice of fabric

Quality-Overall3%█▃▄▂▂▄

Poor quality

Terrible quality absolute waste of money tight fit

I think this is poor quality for a well established brand i will do a video

Color2%▆▇█▁▆▁

FAQ

Common Boys Hoodies questions

Answered from the same tracked data.