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Boys Hat

Maybe

The top 5 brands take only 43% of clicks. But shoppers spend only $57K a year here, so Boys Hat is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£57K/yr202K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
27%top-5 click share · 51 brands · 114 sellers

Flapen Score

Boys Hat against its category

The dotted line is the Fashion average. Past it, Boys Hat is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Hat 202K times last year and spent an estimated £57K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
3.1%
Market size, estimated
£57Ka year
Peak month
November10.5× the quietest month
Top search term
boys hat35K searches a year

02 · Price

A sale here is worth £9.04.

Listings sell for £9.04 on average, from £3.50 to £16.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.04 that is £0 to £904 a year per listing.

Average price
£9.04under the $15 to $100 sweet spot
Price range
£3.50–£16.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£904
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #54 within Baby. It carries 1,193 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
93%
Out of stock, average day
8.7%
Average rank
#54in Baby
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,193per listing
Listings tracked
98

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Boys Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

114

Top-5 brand share

43%

Top 20: 78%

Top-5 click share

27%

Top 20: 53%

Open market

52%

  • Get Trend16%
  • 4sold8%
  • SONMONY8%
  • Listers Schoolwear6%
  • NIKE5%
  • Under Armour5%

Demand

Boys Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Boys Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys hat35K/yr
  • boys hats15K/yr
  • girls hats9K/yr
  • hat kids5K/yr
  • childrens hat4K/yr
  • childrens hats6K/yr
  • hats for girls3K/yr
  • boy hat3K/yr
  • kids beanie hat18K/yr
  • boys beanie hat11K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.22

Too small

Tight

Little bit big

Quality-Overall14%+1.53

Horrible low quality garbage

Nice hats poor quality

Horribly low quality

Shape/Style4%−0.04

Odd shape on the crown

Advertised Vs Actual Product2%+0.34

Item isnt as described which is why Iv only given 2 stars

Material Quality2%−0.01

I thought that the material looked a bit cheap

Love

Quality-Overall24%+1.53

Excellent quality

looks well made

this is a good quality set

Size-Overall22%−0.22

The cap fits comfortably

Great fit

The cap fits well

Value For Money9%+0.78

worth it

Good buy

Excellent value for money

Gifting Purpose7%+0.22

Great gift

Winning present

Birthday gift

Warmth6%

definitely keeps you warm

Looks great and is warm

keeps your head warm too

Return

1.6% Return rate 91% Fixable by listing

Size-Overall79%▇▇█▇██

Too small

Tight

Little bit big

Advertised Vs Actual Product3%▁▄▃▃▂█

Item isnt as described which is why Iv only given 2 stars

Quality-Overall3%█▇▃▄▅▃

Horrible low quality garbage

Nice hats poor quality

Horribly low quality

Material Quality2%▁▄▁█▇▆

I thought that the material looked a bit cheap

Color2%▁█▁▁▄▂

FAQ

Common Boys Hat questions

Answered from the same tracked data.