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Boys Dressing Gown Age 13-14

Fail

Demand is soft, at -63.3% this quarter, so Boys Dressing Gown Age 13-14 is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£8K/yr53K searches / yr
90-day growth
-63.3%search demand this quarter
Competition
22%top-5 click share · 39 brands · 28 sellers

Flapen Score

Boys Dressing Gown Age 13-14 against its category

The dotted line is the Fashion average. Past it, Boys Dressing Gown Age 13-14 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Dressing Gown Age 13-14 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Dressing Gown Age 13-14 53K times last year and spent an estimated £8K. The top 5 brands take 48% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-63.3%
Conversion, latest week
0.9%
Market size, estimated
£8Ka year
Peak month
December35.0× the quietest month
Top search term
boys dressing gown age 13-1416K searches a year

02 · Price

A sale here is worth £16.06.

Listings sell for £16.06 on average, from £8.61 to £38.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.06 that is £0 to £2K a year per listing.

Average price
£16.06inside the $15 to $100 sweet spot
Price range
£8.61–£38.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 43.0% of listings are out of stock. The average listing ranks #64 within Boys. It carries 586 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
70%
Out of stock, average day
43.0%
Average rank
#64in Boys
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
586per listing
Listings tracked
106

04 · Newcomers

Amazon counts 0 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Boys Dressing Gown Age 13-14 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£152£304£456£608101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

28

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

22%

Top 20: 50%

Open market

45%

  • CityComfort14%
  • Strong Souls10%
  • WYTbaby8%
  • BuyiRen8%
  • NautySaurs7%
  • Minecraft7%

Demand

Boys Dressing Gown Age 13-14 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 35.0×

Search terms

Top Boys Dressing Gown Age 13-14 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys dressing gown age 13-1416K/yr
  • boys dressing gown age 14-15 years13K/yr
  • boys dressing gown 11-12 years11K/yr
  • boys dressing gown 9-10 years9K/yr
  • boys dressing gown 7-8 years5K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Dressing Gown Age 13-14

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.10

not on size

Far too small

Sizing way off

Quality-Overall19%−0.05

Not well made

Very basic quality

Not well made

Durability6%−0.05

Belt came apart after first wash

tab broke after one day and frayed all over

Length6%+0.19

wish it was long length

Thickness5%+0.27

Seems quite thick

Not super-thick

Love

Quality-Overall21%−0.05

Excellent quality

Looks and feels good quality so made an ideal Christmas gift

Good quality and lovely and soft

Soft Feel15%

Super soft and sizing guide was correct for ages

Lovely and soft

softness for lounging at home or as an extra layer over pajamas

Size-Overall15%−0.10

A good fit

Firs all sizes

True fit

Warmth9%+1.04

holds heat well

Warm blanket appreciated by football mad grandson

Warm

Value For Money7%+0.87

Great value

Good value

Great money saver

Return

2.0% Return rate 71% Fixable by listing

Size-Overall54%▆▆▇▆█▆

not on size

Far too small

Sizing way off

Length8%▃█▁▅▁▆

wish it was long length

Gap/Hole5%▆▇▁█▁▁
Thin4%▂▁▇▆█▁
Arm Fit4%▁▃▁▁▂█

FAQ

Common Boys Dressing Gown Age 13-14 questions

Answered from the same tracked data.