Boys Dressing Gown
FailShoppers spend an estimated $8K a year here, so Boys Dressing Gown is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £8K/yr266K searches / yr
- 90-day growth
- -38.4%search demand this quarter
- Competition
- 21%top-5 click share · 26 brands · 23 sellers
Flapen Score
Boys Dressing Gown against its category
The dotted line is the Fashion average. Past it, Boys Dressing Gown is stronger. Inside it, weaker.
Market
The Boys Dressing Gown market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boys Dressing Gown 266K times last year and spent an estimated £8K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -38.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £8Ka year
- Peak month
- December12.8× the quietest month
- Top search term
- girls dressing gown108K searches a year
02 · Price
A sale here is worth £15.21.
Listings sell for £15.21 on average, from £7.48 to £27.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.21 that is £0 to £2K a year per listing.
- Average price
- £15.21inside the $15 to $100 sweet spot
- Price range
- £7.48–£27.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #38 within Boys. It carries 464 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 91%
- Out of stock, average day
- 23.9%
- Average rank
- #38in Boys
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 464per listing
- Listings tracked
- 100
04 · Newcomers
0 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 30
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Boys Dressing Gown products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KAKU NANU Girls Dressing Gown Fleece Fluffy Hooded Dressing Gown Girls Sleepwear & Robes 5 6 Years Bath Robes For Kids
- Price
- £14.17
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 2y ago

Ceruwum Cute Dressing Gown for Girls - Soft Hooded Robe Sleepwear Kids (Leopard 5-6 Years)
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 1y ago

JiAmy Girls Hooded Bathrobe Fleece Plush Warm Bath Robe Dressing Gown Long Robe Kids Soft Fluffy Sleepwear
- Price
- £18.86
- Rating
- 4.0/5
- Reviews
- 95
- Age
- 12mo ago

Disney Stitch Girls Teenagers Fleece Dressing Gown with Hood & Pockets Cosy Robe Fluffy Loungewear Nightwear - Stitch Gifts (Blue 11-12 Years)
- Price
- £16.68
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 2y ago

Disney Girls Lilo And Stitch Dressing Gown + Pyjamas 7-8 Years Multi
- Price
- £23.03
- Rating
- 4.8/5
- Reviews
- 652
- Age
- 3y ago
Trending
estimated 90-day click momentum
Childrens Kids Boys Girls Hooded Towelling Bathrobe Dressing Gown 100% Cotton Terry Towel Soft Towlling 7-13 Years (Royal Blue 13 Years)
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 4y ago

FILOWA Dressing Gown Girls Kids Bathrobe Fluffy Hooded Robe Flannel Sleepwear Fleece Supersoft Warm Pajamas Cartoon Shower Robe Nightgown Housecoat for Toddler Children 5-6 Years Purple
- Price
- £12.51
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 2y ago

KAKU NANU Girls Dressing Gown Satin Robe Silk Kimono Lightweight Summer Dressing Gown Kids Nightwear Pink 5 6 7 5-6 6-7 Years
- Price
- £9.57
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

KAKU NANU Girls Dressing Gown Fleece Fluffy Hooded Dressing Gown Girls Robe Bathrobe Grey Gift 10 11 Years
- Price
- £14.58
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 10mo ago

Disney Stitch Girls Teenagers Fleece Dressing Gown with Hood & Pockets Cosy Robe Fluffy Loungewear Nightwear - Stitch Gifts (Blue 11-12 Years)
- Price
- £16.68
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 2y ago
Newest
by launch date
JiAmy Girls Plush Hooded Bathrobe Fluffy Flannel Dressing Gown Warm Sleepwear for Kids Cozy Loungewear
- Price
- £17.04
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 9mo ago

Hello Kitty Girls Pink Fleece Dressing Gown Fleece Hooded Kids Robe (9-10 Years)
- Price
- £16.11
- Rating
- 5.0/5
- Reviews
- 21
- Age
- 10mo ago

KAKU NANU Girls Dressing Gown Fleece Fluffy Hooded Dressing Gown Girls Robe Bathrobe Grey Gift 10 11 Years
- Price
- £14.58
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 10mo ago

KAKU NANU Girls Dressing Gown Fleece Fluffy Hooded Dressing Gown Girls Robe Bathrobe Grey Gift 6 7 Years
- Price
- £13.41
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 10mo ago

Barbie Girls Pink Fleece Dressing Gown Fleece Hooded Kids Robe (7-8 Years)
- Price
- £13.61
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
23
Est. top-5 brand share
68%
Top 20: 97%
Est. top-5 click share
21%
Top 20: 48%
Open market
26%
- KAKU NANU21%
- JiAmy16%
- Disney13%
- Ceruwum10%
- Piefry8%
- NautySaurs6%
Demand
Boys Dressing Gown search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.8×
Search terms
Top Boys Dressing Gown search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- girls dressing gown108K/yr
- kids dressing gown65K/yr
- dressing gown kids47K/yr
- stitch dressing gown19K/yr
- girls sleepwear & robes7K/yr
- childs dressing gown8K/yr
- girls robes4K/yr
- dressing gowns for kids6K/yr
- stitch dressing gown kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Dressing Gown
We read the reviews and the return reasons for every product selling here.
“Awful cheap article”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Dressing Gown questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









