Boys Coats Jackets & Gilets

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

-63.3%

Conversion, latest week

0.6%

Market size, estimated

£30Ka year

Peak month

November13.6× the quietest month

Top search term

boys coats jackets & gilets13K searches a year

Listings sell for £21.39 on average, from £6.62 to £50.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.39 that is £0 to £2K a year per listing.

Average price

£21.39inside the $15 to $100 sweet spot

Price range

£6.62–£50.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.6%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #174 within Boys. It carries 1,458 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

78%

Out of stock, average day

19.0%

Average rank

#174in Boys

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,458per listing

Listings tracked

179

42 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

42

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months