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Boys Coats Jackets & Gilets

soft demand (-63.3% this quarter) — Boys Coats Jackets & Gilets doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 8Growth 0Conversion 8Competition 96Returns 30Price range 80Avg price 91Brand share 65Review moat 51Quality gap 42
This niche Category average

Is Boys Coats Jackets & Gilets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Boys Coats Jackets & Gilets is a £30K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Boys Coats Jackets & Gilets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -63.3% over the last 90 days and 0.6% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr2K
Search volume / yr-63.3%235K
Conversion rate0.6%
Avg price£21.39

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers36 · 55
Top-5 product click share16%
Open market34%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 179 products

Sponsored placement83%
New entrants (1y)42· 1 succeeded
Avg rating4.5★
Avg reviews1,458

Top Boys Coats Jackets & Gilets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

£0£302£603£905£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

55

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

16%

Top 20: 36%

Open market

31%

  • Mountain Warehouse30%
  • BuyiRen19%
  • Berghaus7%
  • adidas5%
  • SMONTY4%
  • Trespass4%

Boys Coats Jackets & Gilets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume235KCVR0.6%Products179Brands36Top 5 Brands66%OOS Rate19.0%Rating4.5★Reviews1,458Avg BSR#174
35K25KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.6×

Top Boys Coats Jackets & Gilets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • boys coats jackets & gilets13K/yr
  • boys jackets 13-14 years9K/yr
  • kids jacket boys12K/yr
  • boys coats 13-14 years18K/yr
  • boys winter coat47K/yr
  • boys coats 9-10 years14K/yr
  • boys coats 11-1216K/yr
  • boys jackets 9-10 years6K/yr
  • boys puffer jacket9K/yr
  • kids puffer jacket5K/yr

What reviews say buyers love and hate about Boys Coats Jackets & Gilets

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall20%

Good quality

Size-Overall18%

Fits my nephew perfectly he loves it

Value For Money13%

Well worth the money

Weight Light9%

Good fit and lightweight

Warmth8%

adds a noticeable level of warmth

What buyers complain about

60% of reviews
Size-Overall34%

It is absolutely huge

Zipper Quality8%

the zip has broken as ready

Thickness5%

Exceptional Warmth: Unlike most windbreakers that can feel a bit thin

Advertised Vs Actual Product4%

Much darker than the picture

Quality-Overall2%

Really poor quality coat

Boys Coats Jackets & Gilets return rate & reasons

Why buyers send it back, as a share of all return requests.

4.6%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Thin
4%
3Material Quality
3%
4Zipper Quality
2%
5Quality-Overall
2%

Common Boys Coats Jackets & Gilets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Boys Coats Jackets & Gilets 41/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 179 tracked products. 1 of 42 products launched in the last 360 days are still selling. Search demand moved -63.3% over the last 90 days.
Search demand for Boys Coats Jackets & Gilets on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 13.6× the quietest.