Is boys coats jackets & gilets profitable to sell on Amazon United Kingdom?

The niche generates £30K/yr across 179 tracked products. 1 of 42 products launched in the last 360 days are still selling. 90-day search growth is -63.3%. Flapen's verdict: Skip it (41/100).

How competitive is the boys coats jackets & gilets niche?

36 brands and 55 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in boys coats jackets & gilets?

Top complaints mined from reviews: Size-Overall, Zipper Quality, Thickness. The return rate is 4.6%.

When does demand for boys coats jackets & gilets peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.6× the quietest.

What does it cost to enter the boys coats jackets & gilets niche?

Listings span £6.62–£50.36; the average listing price is £21.39 (sweet spot $15–$100). The average incumbent carries 1,458 reviews — the moat a new listing must climb.

boys coats jackets & gilets

Skip it

Soft demand (-63.3% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great£21.39

avg listing price — sweet spot $15–$100

Price range

Great£6.62–£50.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,458.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Market size

Bad£30K

£30K/yr · 235K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-63.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, boys coats jackets & gilets is a £30K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

boys coats jackets & gilets market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £32K–£43K; units × avg price
Conversion rate: 0.6%
Avg BSR: #174
Page quality: 0%
Prime: 78%
Sponsored: 83%
Out of stock: 19.0%
Avg brand age: 49 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

16%

Top 20: 36%

Open market

31%

Mountain Warehouse30%
BuyiRen19%
Berghaus7%
adidas5%
SMONTY4%
Trespass4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -63.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.6×

Open Trend

Top boys coats jackets & gilets search terms

boys coats jackets & gilets13K/yr -41.2%0.1% conv.
boys jackets 13-14 years9K/yr -43.3%0.7% conv.
kids jacket boys12K/yr -54.0%0.2% conv.
boys coats 13-14 years18K/yr -61.1%1.4% conv.
boys winter coat47K/yr -76.5%0.0% conv.
boys coats 9-10 years14K/yr -72.8%1.3% conv.
boys coats 11-1216K/yr -76.0%2.5% conv.
boys jackets 9-10 years6K/yr -40.7%1.4% conv.
boys puffer jacket9K/yr -71.3%0.4% conv.
kids puffer jacket5K/yr -47.9%0.0% conv.

All search terms

Top boys coats jackets & gilets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Grey 10-11 Years

BuyiRen£22.414.5★102 rev

Mountain Warehouse Exodus Kids Softshell Jacket - Breathable Wind & Water Resistant Fleece Lined Coat For Boys & Girls - Best For Sping Summer & Hiking Black Kids Size 3-4 Years

Mountain Warehouse£15.164.6★9,751 rev

Mountain Warehouse Snow Padded Kids Puffer Jacket - Water Resistant Coat Fleece Lined Hood Adjustable Cuffs - For Spring Summer Dark Blue Kids Size 11-12 Years

Mountain Warehouse£30.274.3★1,394 rev

SMONTY Kids Puffer Jacket Water-Resistant & Lightweight Coat for Boys & Girls with Taped Seams Ideal for Spring Autumn Camping Hiking & Travel(MARINE/BLUE 8)

SMONTY£20.863.9★67 rev

NATUST Boys Waterproof Jacket Fleece Lined Raincoat Kids Windproof Rain Coat Unisex Windbreaker Green 11-12 Years

NATUST£20.594.6★297 rev

Newest

by launch date

BuyiRen Boys Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Grey Art Camo 9-10 Years

BuyiRen£21.6645 rev

5mo ago

BuyiRen Boys Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Red Geo Block 12-13 Years

BuyiRen£20.9945 rev

5mo ago

JinBei Kids Waterproof Jackets Boys Girls Lightweight Windbreaker Hooded Windproof Jacket with Zipper Pockets and Reflective Strips Outerwear Raincoat Black Coat Clothes for 10-11 Years

JinBei£18.5015 rev

6mo ago

BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Grey 10-11 Years

BuyiRen£22.41102 rev

1y ago

BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Grey 12-13 Years

BuyiRen£22.97102 rev

1y ago

What buyers say about boys coats jackets & gilets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Size-Overall18%

“Fits my nephew perfectly he loves it”

Value For Money13%

“Well worth the money”

Weight Light9%

“Good fit and lightweight”

Warmth8%

“adds a noticeable level of warmth”

Comfort-Overall3%

“Very comfortable”

Thickness3%

“The padding is thick enough to keep him warm”

Water Resistance2%

“comfortable as well as waterproof”

Design-Overall2%

“There are some thoughtful design features too”

Weather Proof2%

“This is a good almost-all-weather coat”

What buyers complain about

Size-Overall34%

“It is absolutely huge”

Zipper Quality8%

“the zip has broken as ready”

Thickness5%

“Exceptional Warmth: Unlike most windbreakers that can feel a bit thin”

Advertised Vs Actual Product4%

“Much darker than the picture”

Quality-Overall2%

“Really poor quality coat”

Material Quality2%

“To low material”

Pockets/Compartments2%

“the pockets are not zipped”

Value For Money2%

“Dont buy these unless you want extra expense and hassle”

Length1%

“It's longs looks more like a dryrobe type of coat”

Ankle Support1%

“came nearly to my sons ankles”

Top return reasons

Size-Overall76%

Thin4%

Material Quality3%

Zipper Quality2%