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Boys Cap

Maybe

Search demand grew +245.5% this quarter. But prices span $4.22–$15.08, mostly outside the sweet spot, so Boys Cap is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£74K/yr314K searches / yr
90-day growth
+245.5%search demand this quarter
Competition
23%top-5 click share · 45 brands · 121 sellers

Flapen Score

Boys Cap against its category

The dotted line is the Fashion average. Past it, Boys Cap is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Cap 314K times last year and spent an estimated £74K. The top 5 brands take 45% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +245.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+245.5%
Conversion, latest week
2.5%
Market size, estimated
£74Ka year
Peak month
May8.7× the quietest month
Top search term
boys cap43K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £4.22 to £15.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.26 that is £0 to £926 a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£4.22–£15.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£926
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #77 within Baby. It carries 2,456 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
1.6%
Average rank
#77in Baby
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,456per listing
Listings tracked
107

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Boys Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

121

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

23%

Top 20: 54%

Open market

50%

  • NIKE13%
  • 4sold10%
  • SONMONY8%
  • Under Armour8%
  • Get Trend6%
  • Boolavard5%

Demand

Boys Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.7×

Search terms

Top Boys Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys cap43K/yr
  • kids cap42K/yr
  • girls cap26K/yr
  • kids baseball cap33K/yr
  • kids caps16K/yr
  • boys hat35K/yr
  • boys caps15K/yr
  • toddler cap14K/yr
  • boys baseball cap14K/yr
  • girls baseball cap11K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Cap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall57%−0.27

Too small

Doesnt fit properly

To big

Quality-Overall8%+1.77

Horrible low quality garbage

Very bad quality

Horribly low quality

Material Quality5%−0.02

I thought that the material looked a bit cheap

Floppy material

why they changed the material i dont no

Durability3%−0.03

Nike tick fell off after a week

Advertised Vs Actual Product3%−0.02

Item doesn't match description

Listing doesn't match the description

Love

Size-Overall30%−0.27

The cap fits comfortably

Fits perfectly

The cap fits well

Quality-Overall24%+1.77

this is a good quality set

looks well made

Excellent quality

Gifting Purpose8%+0.36

Great gift

Perfect present for our nephew, he loved it and good quality

Winning present

Value For Money8%+0.54

Good value

Excellent value for money

worth it

Material Quality5%−0.02

nice soft material

Perfect size + Perfect Material

The material is pleasantly lightweight

Return

1.9% Return rate 93% Fixable by listing

Size-Overall79%▇▇▇███

Too small

Doesnt fit properly

To big

Advertised Vs Actual Product4%█▃▄▃▂▄

Item doesn't match description

Listing doesn't match the description

Quality-Overall3%▄█▅▃▃▂

Horrible low quality garbage

Very bad quality

Horribly low quality

Color2%▁▁█▅█▆
Shape/Style2%▆█▇▄▄▃

FAQ

Common Boys Cap questions

Answered from the same tracked data.