boys cap
Worth a lookShows demand growing +245.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+245.5%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,455.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 314K searches
Price range
Bad£4.22–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, boys cap is a £74K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
boys cap market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £56K–£74K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 76%
- Out of stock
- 1.6%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
121
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
23%
Top 20: 54%
Open market
50%
- NIKE13%
- 4sold10%
- SONMONY8%
- Under Armour8%
- Get Trend6%
- Boolavard5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +245.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.7×
Top boys cap search terms
- boys cap43K/yr
- kids cap42K/yr
- girls cap26K/yr
- kids baseball cap33K/yr
- kids caps16K/yr
- boys hat35K/yr
- boys caps15K/yr
- toddler cap14K/yr
- boys baseball cap14K/yr
- girls baseball cap11K/yr
Top boys cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SONMONY Smile Face Toddler Baseball Cap Boy Baseball Hats Kids Washed Funny Hats Adjustable Cute Caps for 3-12 Years Green One Size
SONMONY£11.504.7★616 rev
4sold Childrens Kids Baseball Sun-Hat 50 UPF Cap HAT Boys Girls Navy Blue
4sold£8.664.3★2,853 rev
Under Armour B Blitzing Low ADJ Black/White
Under Armour£8.474.6★262 rev
NIKE FB5064-410 K NK DF Club Cap US CB MTSWSH Hat Unisex Midnight Navy Size 1SIZE Kids
NIKE£13.584.5★22,433 rev
Listers Schoolwear Kids Plain Baseball Cap Girls Boys Childrens Hat School P.E. Summer Sun Hat 50 UPF Adjustable - Black - White - Red - Blue - Yellow
Listers Schoolwear£5.904.4★303 rev
Newest
by launch date
adidas Unisex Baseball Lightweights Metal Hat Black XS-S
adidas£7.703,015 rev
adidas Unisex Kids Kids Hat Black M-L
adidas£8.18152 rev
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Red XS-S
Amazon Essentials£4.33134 rev
Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)
Get Trend£13.20174 rev
Lynmquober Kids Baseball Cap Washed Cotton Sport Hat for Boys Girls Pink
Lynmquober£8.0223 rev
Trending
90-day click momentum
MFAZ Morefaz Ltd Classic Kids Cotton 6-Panel Baseball Cap with Adjustable Strap for Boy and Girl Comfortable Everyday Hat (Fuchsia)
MFAZ Morefaz Ltd£5.974.8★
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Red XS-S
Amazon Essentials£4.334.4★
Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)
Get Trend£13.204.7★
SONMONY Smile Face Toddler Baseball Cap Boy Baseball Hats Kids Washed Funny Hats Adjustable Cute Caps for 3-12 Years Pink One Size
SONMONY£11.544.7★
DRESHOW Toddler Baseball Cap Baby Sun Hat Cute Dinosaur Patterned Caps Unisex Baby Trucker Hats Infant Toddler Kid Hats for Boys Girls
DRESHOW£5.304.4★
What buyers say about boys cap
What buyers praise and complain about, mined from review topics.What buyers love
“The cap fits comfortably”
“this is a good quality set”
“Great gift”
“Good value”
“nice soft material”
“the colours are really bright”
“comfortable”
“Does the job”
“Lovely adjustable baseball cap”
“The 100% cotton canvas feels soft right out of the packaging”
What buyers complain about
“Too small”
“Horrible low quality garbage”
“I thought that the material looked a bit cheap”
“Nike tick fell off after a week”
“Item doesn't match description”
“Button frayed after just a week's wear”
“These caps are very stiff”
“So wasn't worth the money in this instance which is a shame as we have purchased multiple adidas items in the past with no issues”
“really smell of fish. probably from glue used making them”
“shiny so a bit disappointing to be honest”
Top return reasons
Common questions
- Is boys cap profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 107 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +245.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the boys cap niche?
- 45 brands and 121 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in boys cap?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.9%.
- When does demand for boys cap peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.7× the quietest.
- What does it cost to enter the boys cap niche?
- Listings span £4.22–£15.08; the average listing price is £9.26 (sweet spot $15–$100). The average incumbent carries 2,456 reviews — the moat a new listing must climb.