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Boys Black Socks

Fail

Prices span $5.25–$12.54, mostly outside the sweet spot, so Boys Black Socks is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£45K/yr135K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
61%top-5 click share · 13 brands · 14 sellers

Flapen Score

Boys Black Socks against its category

The dotted line is the Fashion average. Past it, Boys Black Socks is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Black Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Black Socks 135K times last year and spent an estimated £45K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
4.1%
Market size, estimated
£45Ka year
Peak month
September4.2× the quietest month
Top search term
boys black socks27K searches a year

02 · Price

A sale here is worth £7.99.

Listings sell for £7.99 on average, from £5.25 to £12.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.99 that is £799 to £2K a year per listing.

Average price
£7.99under the $15 to $100 sweet spot
Price range
£5.25–£12.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£799–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #34 within Boys. It carries 473 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#34in Boys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
473per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Boys Black Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

16%

  • GENTABY36%
  • A2Z 4 Kids16%
  • The Essentials Wardrobe12%
  • PUTUO7%
  • ZERULETS6%
  • SEEYAN5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Boys Black Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.2×

Search terms

Top Boys Black Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys black socks27K/yr
  • black school socks17K/yr
  • girls black socks15K/yr
  • kids black socks13K/yr
  • black socks kids13K/yr
  • boys school socks12K/yr
  • school socks boys11K/yr
  • kids school socks4K/yr
  • black socks girls4K/yr
  • girls black ankle socks4K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Black Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.04

Terrible quality

Awful

Very poor quality

Stretchability/Expandability/Elasticity11%−0.10

Lost its elasticity on day one

Lost shape and elasticity

elasticity Not recommended

Value For Money11%−0.03

Not value for money

Waste of money

Thickness10%−0.11

Thin and nasty

they are also paper thin not worth the money

Material Quality7%−0.08

they are totally different material cheap

not very soft material

Not seamless cheap material

Love

Quality-Overall25%−0.04

Cheap and does the job

good quality socks

Good quality

Soft Feel20%

Buttery soft

Super soft

Soft Socks

Value For Money15%−0.03

Value for money

Great value

Good value

Advertised Vs Actual Product8%+0.08

As advertised

Just as described

Size-Overall7%0.00

Fitted well

They fit well

Return

0.9% Return rate 68% Fixable by listing

Size-Overall48%▃▅▇▄█▇

Small

They came up small

Quality-Overall9%▁▆▃█▁▂

Terrible quality

Awful

Very poor quality

Advertised Vs Actual Product8%▁█▆▁▇▁

Not seamless. They where suppose to be seamless socks

Material Quality7%▄▁▁██▄

they are totally different material cheap

not very soft material

Not seamless cheap material

Feet Fit7%█▁▅▆▃▃

FAQ

Common Boys Black Socks questions

Answered from the same tracked data.