Boys Beanie Hat

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +96.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+96.0%

Conversion, latest week

2.3%

Market size, estimated

£315Ka year

Peak month

July2.3× the quietest month

Top search term

baseball cap for women107K searches a year

Listings sell for £11.25 on average, from £4.15 to £18.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £11.25 that is £6K to £8K a year per listing.

Average price

£11.25under the $15 to $100 sweet spot

Price range

£4.15–£18.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£6K–£8K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Boys. It carries 5,829 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#54in Boys

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,829per listing

Listings tracked

39

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months