Boyfriend Gifts

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

1.6%

Market size, estimated

£336Ka year

Peak month

December7.4× the quietest month

Top search term

boyfriend gifts835K searches a year

Listings sell for £8.15 on average, from £2.82 to £20.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £8.15 that is £2K to £4K a year per listing.

Average price

£8.15under the $15 to $100 sweet spot

Price range

£2.82–£20.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #60 within Socks & Hosiery. It carries 3,178 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

96%

Out of stock, average day

4.0%

Average rank

#60in Socks & Hosiery

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,178per listing

Listings tracked

25

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months