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Bowling

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $81K a year here, so Bowling is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£81K/yr171K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
45%top-5 click share · 27 brands · 70 sellers

Flapen Score

Bowling against its category

The dotted line is the Fashion average. Past it, Bowling is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowling market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bowling 171K times last year and spent an estimated £81K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
2.6%
Market size, estimated
£81Ka year
Peak month
December2.5× the quietest month
Top search term
bowling45K searches a year

02 · Price

A sale here is worth £17.96.

Listings sell for £17.96 on average, from £7.12 to £35.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £17.96 that is £0 to £2K a year per listing.

Average price
£17.96inside the $15 to $100 sweet spot
Price range
£7.12–£35.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #36 within Shoes. It carries 373 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
72%
Out of stock, average day
7.5%
Average rank
#36in Shoes
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
373per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Bowling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

70

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

45%

Top 20: 80%

Open market

41%

  • Dek24%
  • Gunn & Moore9%
  • Acclaim8%
  • Atoz7%
  • Qukir5%
  • Glow Games5%

Demand

Bowling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Bowling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bowling45K/yr
  • skittles game23K/yr
  • bowling set kids33K/yr
  • bowling ball21K/yr
  • bowling set9K/yr
  • kids bowling set11K/yr
  • bowling pins4K/yr
  • bowling game7K/yr
  • skittles game for kids5K/yr
  • bowling alley5K/yr

Reviews and returns

What reviews say buyers love and hate about Bowling

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.16

Not fit for purpose

Too short then I thought it would 10 pins and 2 balls

but small

Quality-Overall10%

And it's so cheap it's unplayable

Disappointing quality

Not the best quality

Strength9%−0.10

Mat flimsy

Very flimsy my 3 year old squashed all pins within minutes

Not sturdy or strong

Value For Money6%

A bit too expensive for an average set of little skittles

Definitely not worth the cost

Bit pricey

Durability5%−0.03

Throwing bit split the first time it was thrown

Very easy to break off the heads of the pins

The pins don't stand up at all

Love

Fun/Entertainment Experience26%+2.74

Great fun set

Lovely toy

Good fun

Quality-Overall16%

The quality of the toy itself is exceptional, detailing and colouring is spot on

Its a lovely well made product

Excellent quality

Value For Money10%

Good value for money

Great shoes for the price

Great value

Size-Overall9%−0.16

Fits perfectly

I love the size of them

The size is perfect for toddlers

Color5%+0.14

the colours are bright

Colour is vibrant

Color is great

Return

1.0% Return rate 63% Fixable by listing

Size-Overall52%▅▆▇█▇█

Not fit for purpose

Too short then I thought it would 10 pins and 2 balls

but small

Quality-Overall11%█▁▇▅▇▅

And it's so cheap it's unplayable

Disappointing quality

Not the best quality

Functionality-Overall4%▃█▃▂▂▂
Weight Light4%▁▆▇▃▃█
Material Quality3%▇█▆▁▁▆

Yes, you might get a cheap plastic kit for a fiver elsewhere

material they wont stand up well

FAQ

Common Bowling questions

Answered from the same tracked data.