Bowling
MaybeReturns run at only 1.0% of orders. But shoppers spend only $81K a year here, so Bowling is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £81K/yr171K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 45%top-5 click share · 27 brands · 70 sellers
Flapen Score
Bowling against its category
The dotted line is the Fashion average. Past it, Bowling is stronger. Inside it, weaker.
Market
The Bowling market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bowling 171K times last year and spent an estimated £81K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £81Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- bowling45K searches a year
02 · Price
A sale here is worth £17.96.
Listings sell for £17.96 on average, from £7.12 to £35.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £17.96 that is £0 to £2K a year per listing.
- Average price
- £17.96inside the $15 to $100 sweet spot
- Price range
- £7.12–£35.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #36 within Shoes. It carries 373 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 72%
- Out of stock, average day
- 7.5%
- Average rank
- #36in Shoes
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 373per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Bowling products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dek T775GC-9 Mens Bowling Shoe White/Navy Size 9
- Price
- £22.84
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

Gunn & Moore GM Bowling Machine Ball - Red One Size
- Price
- £22.41
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 11y ago

Sport Zone 10 Pin Bowling Game Set Indoor & Outdoor Play Ages 3+ Includes 10 Skittles and 2 Bowling Balls
- Price
- £7.43
- Rating
- 3.7/5
- Reviews
- 206
- Age
- 12y ago

Acclaim Farne Midi Nylon Double Decker Bowlers Level Lawn Flat Green Short Mat Indoor & Outdoor Bowling Bowls Bag New 2025 Model (Navy Blue/Burgundy)
- Price
- £29.47
- Rating
- 4.6/5
- Reviews
- 397
- Age
- 6y ago

Qukir Bowling Set Kids Toys for 2 3 4 Year Old Boy Girl Gift for 1-6 Year Olds Boys Toys Age 3-5 Toddler Toys Kids Toys Age 2-6 Outdoor Toy for 1-3 Year Old Learning Toy for 2 Year Old Kid Gifts
- Price
- £13.82
- Rating
- 4.2/5
- Reviews
- 627
- Age
- 3y ago
Trending
90-day click momentum
Spiderman Kids Bowling Toy Set 10 Pins and 2 Balls Marvel Bowling Game Indoor Outdoor Play Birthday Gift for Boys 3+Years - Size: 14cm
- Price
- £9.06
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 4mo ago

Crown King Ultralite Mens Lace Up Lawn Crown Green Bowling Sports Shoes Trainers (Grey UK Footwear Size System Adult Men Numeric Medium 6)
- Price
- £24.22
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago

Crown King Ultralite Mens Lace Up Lawn Crown Green Bowling Sports Shoes Trainers (Grey UK Footwear Size System Adult Men Numeric Medium 5)
- Price
- £22.78
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago

Dek T775GC-9 Mens Bowling Shoe White/Navy Size 9
- Price
- £22.84
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

Dek Womens Kitty Trainer Style Lace Up Lawn Bowling Shoes White/Grey 7 UK
- Price
- £21.72
- Rating
- 4.3/5
- Reviews
- 246
- Age
- 6y ago
Newest
by launch date
Spiderman Kids Bowling Toy Set 10 Pins and 2 Balls Marvel Bowling Game Indoor Outdoor Play Birthday Gift for Boys 3+Years - Size: 14cm
- Price
- £9.06
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 4mo ago

CT SPORTS Giant Bowling Set for Adults 6 Jumbo Skittles Pins Ball & Carry Bag Outdoor & Indoor Lawn Game Party Game for Garden BBQ Team Building & Events
- Price
- £35.17
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

Bluey Wooden Skittles Set Kids Bowling Game with 6 Character Pins & Ball Bluey & Bingo Pins Indoor & Outdoor Play Durable & Sturdy FSC Certified Wood Ages 3+
- Price
- £10.97
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 1y ago

Mini Bowling Set Indoor Outdoor Home Bowling Set Bowling Alley Set with Lane Bowling Pins & Ball Set Full Bowling Alley Set for Family Friends
- Price
- £25.87
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 1y ago

Crown King Ultralite Mens Lace Up Lawn Crown Green Bowling Sports Shoes Trainers (Grey UK Footwear Size System Adult Men Numeric Medium 5)
- Price
- £22.78
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
70
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
45%
Top 20: 80%
Open market
41%
- Dek24%
- Gunn & Moore9%
- Acclaim8%
- Atoz7%
- Qukir5%
- Glow Games5%
Demand
Bowling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Bowling search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bowling45K/yr
- skittles game23K/yr
- bowling set kids33K/yr
- bowling ball21K/yr
- bowling set9K/yr
- kids bowling set11K/yr
- bowling pins4K/yr
- bowling game7K/yr
- skittles game for kids5K/yr
- bowling alley5K/yr
Reviews and returns
What reviews say buyers love and hate about Bowling
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
Too short then I thought it would 10 pins and 2 balls
but small
And it's so cheap it's unplayable
Disappointing quality
Not the best quality
Mat flimsy
Very flimsy my 3 year old squashed all pins within minutes
Not sturdy or strong
A bit too expensive for an average set of little skittles
Definitely not worth the cost
Bit pricey
Throwing bit split the first time it was thrown
Very easy to break off the heads of the pins
The pins don't stand up at all
Love
Great fun set
Lovely toy
Good fun
The quality of the toy itself is exceptional, detailing and colouring is spot on
Its a lovely well made product
Excellent quality
Good value for money
Great shoes for the price
Great value
Fits perfectly
I love the size of them
The size is perfect for toddlers
the colours are bright
Colour is vibrant
Color is great
Return
1.0% Return rate 63% Fixable by listing
Not fit for purpose
Too short then I thought it would 10 pins and 2 balls
but small
And it's so cheap it's unplayable
Disappointing quality
Not the best quality
Yes, you might get a cheap plastic kit for a fiver elsewhere
material they wont stand up well
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bowling questions
Answered from the same tracked data.









