bow tie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£243K£243K/yr · 472K searches
Review moat
Okay2,525avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.48avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.91–£9.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bow tie is a £243K/yr Amazon United Kingdom market (472K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bow tie market data
- Units sold / yr
- 50K–60K
- avg 5,000–6,000/product
- Revenue / yr
- £274K–£329K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- URAQT67%
- HISDERN23%
- Barry.Wang6%
- Archic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top bow tie search terms
- bow ties for men139K/yr
- bow tie109K/yr
- black bow tie56K/yr
- black bow ties for men19K/yr
- bowtie15K/yr
- self tie bow tie14K/yr
- mens bow tie14K/yr
- dickie bows for men13K/yr
- bow ties for men pre tied15K/yr
- bowtie men11K/yr
Top bow tie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Black)
URAQT£2.914.4★4,400 rev
HISDERN Black Bow Ties for Men Pre-Tied Wedding Bowtie Adjustable Groom Tuxedo Solid Colour Bow Tie
HISDERN£5.064.6★1,488 rev
Barry.Wang Mens Bow Tie Paisley Silk Pre-Tied Bowtie Pocket Square Cufflinks Set Formal Wedding Prom Party Tuxedo
Barry.Wang£9.474.4★1,136 rev
Archic Black Bow Ties for Men Self Tie Bowtie Solid Plain Tuxedo Wedding Bowties
Archic£5.874.2★194 rev
URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Red)
URAQT£2.994.4★4,400 rev
Newest
by launch dateURAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Black)
URAQT£2.914,400 rev
URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Red)
URAQT£2.994,400 rev
Archic Black Bow Ties for Men Self Tie Bowtie Solid Plain Tuxedo Wedding Bowties
Archic£5.87194 rev
Barry.Wang Mens Bow Tie Paisley Silk Pre-Tied Bowtie Pocket Square Cufflinks Set Formal Wedding Prom Party Tuxedo
Barry.Wang£9.471,136 rev
HISDERN Black Bow Ties for Men Pre-Tied Wedding Bowtie Adjustable Groom Tuxedo Solid Colour Bow Tie
HISDERN£5.061,488 rev
Trending
90-day click momentumHISDERN Black Bow Ties for Men Pre-Tied Wedding Bowtie Adjustable Groom Tuxedo Solid Colour Bow Tie
HISDERN£5.064.6★
Barry.Wang Mens Bow Tie Paisley Silk Pre-Tied Bowtie Pocket Square Cufflinks Set Formal Wedding Prom Party Tuxedo
Barry.Wang£9.474.4★
URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Red)
URAQT£2.994.4★
URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Black)
URAQT£2.914.4★
Archic Black Bow Ties for Men Self Tie Bowtie Solid Plain Tuxedo Wedding Bowties
Archic£5.874.2★
What buyers say about bow tie
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Like i said it was really affordable for what what you are getting”
“it was easy to use. after watching a youtube video”
“shiny”
“Extends to a good size as well”
“Looks good and survived the evening”
“The material feels good”
“and the adjustability options were great”
“Its lightweight”
“The satin finish has a lovely smooth sheen that looks far more expensive than the price suggests”
What buyers complain about
“way too long”
“this is very definitely orange, not red and could not be used for purpose bought”
“way too long”
“Collar sizes are not marked on the adjusting notches”
Top return reasons
Common questions
- Is bow tie profitable to sell on Amazon United Kingdom?
- The niche generates £243K/yr across 6 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the bow tie niche?
- 4 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bow tie?
- Top complaints mined from reviews: Size-Overall, Color, Length. The return rate is 1.5%.
- When does demand for bow tie peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bow tie niche?
- Listings span £2.91–£9.47; the average listing price is £5.48 (sweet spot $15–$100). The average incumbent carries 2,525 reviews — the moat a new listing must climb.