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Bow Tie

Fail

The top 5 brands take 100% of clicks, so Bow Tie is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£243K/yr472K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
97%top-5 click share · 4 brands · 7 sellers

Flapen Score

Bow Tie against its category

The dotted line is the Fashion average. Past it, Bow Tie is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bow Tie 472K times last year and spent an estimated £243K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
9.4%
Market size, estimated
£243Ka year
Peak month
December2.3× the quietest month
Top search term
bow ties for men139K searches a year

02 · Price

A sale here is worth £5.48.

Listings sell for £5.48 on average, from £2.91 to £9.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At £5.48 that is £27K to £33K a year per listing.

Average price
£5.48under the $15 to $100 sweet spot
Price range
£2.91–£9.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
£27K–£33K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Accessories. It carries 2,525 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,525per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Bow Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£49K£97K£146K£195K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • URAQT67%
  • HISDERN23%
  • Barry.Wang6%
  • Archic4%

Demand

Bow Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Bow Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow ties for men139K/yr
  • bow tie109K/yr
  • black bow tie56K/yr
  • black bow ties for men19K/yr
  • bowtie15K/yr
  • self tie bow tie14K/yr
  • mens bow tie14K/yr
  • dickie bows for men13K/yr
  • bow ties for men pre tied15K/yr
  • bowtie men11K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.15

way too long

Way too big by far

They are massive

Color17%−0.07

this is very definitely orange, not red and could not be used for purpose bought

Length11%−0.04

way too long

Collar Quality11%−0.04

Collar sizes are not marked on the adjusting notches

Love

Quality-Overall35%+2.02

Good Quality

Quality bow ties

for the price it wasn't bad quality

Value For Money22%+1.74

Like i said it was really affordable for what what you are getting

Good price

It's a good value for money

Ease Of Use9%+0.52

it was easy to use. after watching a youtube video

Really easy to put on

Smart, Stylish & Easy to Wear — Perfect Bow Tie for Any Occasion

Brightness/Shine/Glow8%−0.14

shiny

Size-Overall5%−0.15

Extends to a good size as well

it fits well on any shirt it's worn on

Return

1.5% Return rate 56% Fixable by listing

Size-Overall30%▆▂▆▇▄█

way too long

Way too big by far

They are massive

Quality-Overall23%▄▂█▄▃▃
Color14%█▇▁▃▁▅

this is very definitely orange, not red and could not be used for purpose bought

Material Quality10%▁▁▁▁█▁
Neck Fit5%▁▇▁█▁▁

FAQ

Common Bow Tie questions

Answered from the same tracked data.