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Bow Earrings

Fail

Shoppers spend only $34K a year here, so Bow Earrings is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£34K/yr76K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
69%top-5 click share · 13 brands · 14 sellers

Flapen Score

Bow Earrings against its category

The dotted line is the Fashion average. Past it, Bow Earrings is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bow Earrings 76K times last year and spent an estimated £34K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
4.6%
Market size, estimated
£34Ka year
Peak month
December10.2× the quietest month
Top search term
bow earrings33K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £3.85 to £40.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.59 that is £0 to £959 a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£3.85–£40.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£959
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #4,893 within Jewellery. It carries 102 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#4,893in Jewellery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
102per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Bow Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

19%

  • AVYRING46%
  • LAXPICOL10%
  • Philip Jones10%
  • Cuixia7%
  • nuneoeuo4%
  • SLUYNZ3%

Demand

Bow Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Search terms

Top Bow Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bow earrings33K/yr
  • bow earrings for women17K/yr
  • gold bow earrings7K/yr
  • silver bow earrings5K/yr
  • bow earrings gold4K/yr
  • bow earings3K/yr
  • silver bow earrings for women5K/yr
  • bow earrings silver2K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall60%+0.36

larger than expected

The bows are Too small

Gorgeous earrings quite small

Durability20%−0.19

broke easily

broke after a week

Quality-Overall20%−0.24

Cheap looking

Do not like quality

Love

Quality-Overall25%−0.24

Very well made

Pretty earrings and good quality

Look and quality

Color20%+1.84

Pretty

Really pretty

Very pretty

Value For Money14%+1.22

Great value for money

Good value

a great price looks nice on

Size-Overall12%+0.36

Bought for my granddaughter there stunning just the right size well worth the money would highly recommend

I like that there are 3 different sizes so youre able to change up your look

Beautiful and petite

Brightness/Shine/Glow6%+0.49

Elegant and sparkly and great for my friends Christmas present

Return

0.8% Return rate 63% Fixable by listing

Size-Overall50%▁▁▁█▆▆

larger than expected

The bows are Too small

Gorgeous earrings quite small

Quality-Overall10%▁▁▁▁▁█

Cheap looking

Do not like quality

Gap/Hole7%▁▁█▁▁▁
Shape/Style7%█▁▁▁▁▁
Advertised Vs Actual Product7%▁▁▁▁█▁

FAQ

Common Bow Earrings questions

Answered from the same tracked data.