Is bow earrings profitable to sell on Amazon United Kingdom?

The niche generates £34K/yr across 16 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (40/100).

How competitive is the bow earrings niche?

13 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in bow earrings?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.8%.

When does demand for bow earrings peak?

Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.

What does it cost to enter the bow earrings niche?

Listings span £3.85–£40.57; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.

bow earrings

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great101.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.85–£40.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.59

avg listing price — sweet spot $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

Market size

Bad£34K

£34K/yr · 76K searches

According to Flapen's Amazon United Kingdom niche tracking, bow earrings is a £34K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bow earrings market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £19K–£24K; units × avg price
Conversion rate: 4.6%
Avg BSR: #4,893
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 14.8%
Avg brand age: 22 months
Avg seller age: 215 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

19%

AVYRING46%
LAXPICOL10%
Philip Jones10%
Cuixia7%
nuneoeuo4%
SLUYNZ3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Open Trend

Top bow earrings search terms

bow earrings33K/yr -26.2%1.2% conv.
bow earrings for women17K/yr -45.1%1.5% conv.
gold bow earrings7K/yr -24.9%0.3% conv.
silver bow earrings5K/yr -24.8%2.5% conv.
bow earrings gold4K/yr -35.2%0.7% conv.
bow earings3K/yr -28.0%1.5% conv.
silver bow earrings for women5K/yr +1.0%2.5% conv.
bow earrings silver2K/yr -34.4%0.0% conv.

All search terms

Top bow earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVYRING Silver Bow Earrings for Women Girls - Sparkling & Cute Cubic Zirconia Stud Earrings Hypoallergenic Perfect for Brides & Bridesmaids

AVYRING£5.214.5★621 rev

LAXPICOL 925 Sterling Silver Bow Earrings For Women Silver Bow Stubs Earrings For Women/Teen Girl Silver Bowknot Stubs Earrings Gifts For Women/Teen Girls.

LAXPICOL£7.994.3★22 rev

Cuixia 1 Pair Stud Earrings for Women Silver Flat Back Earrings Tiny Bow Earring Stud for Girls Trendy Sparkling Tassel Earring with Rhinestones Birthday Party Jewelry Christmas

Cuixia£3.854.6★4 rev

Philip Jones Silver Plated Bow Earrings Created with Zircondia Crystals

Philip Jones£8.555.0★9 rev

AVYRING Gold Bow Earrings for Women Girls - Sparkling & Dainty Cubic Zirconia Stud Earrings Hypoallergenic Perfect for Brides & Bridesmaids

AVYRING£7.244.5★621 rev

Newest

by launch date

AVYRING Silver Bow Earrings for Women Girls - Sparkling & Cute Cubic Zirconia Stud Earrings Hypoallergenic Perfect for Brides & Bridesmaids

AVYRING£5.21621 rev

6mo ago

AVYRING Gold Bow Earrings for Women Girls - Sparkling & Dainty Cubic Zirconia Stud Earrings Hypoallergenic Perfect for Brides & Bridesmaids

AVYRING£7.24621 rev

6mo ago

3PCS Set Including 1 Pair Silver Bow Earrings for Women and 1pc Bow Necklace Silvers Silver Studs Earrings for Women with Crystal And Cute Necklace Good for Womens Accessorizing

nuneoeuo£4.036 rev

7mo ago

Cuixia 1 Pair Stud Earrings for Women Silver Flat Back Earrings Tiny Bow Earring Stud for Girls Trendy Sparkling Tassel Earring with Rhinestones Birthday Party Jewelry Christmas

Cuixia£3.854 rev

8mo ago

Bow Earrings Silver Rhinestone Earrings Dangling for Women Sparkly Prom Silver Drop Earring as Graduation Party Decoration Ribbon Earring as Wedding Statement Earings Jewelry

Trinckle£6.457 rev

10mo ago

What buyers say about bow earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Very well made”

Color20%

“Pretty”

Value For Money14%

“Great value for money”

Size-Overall12%

“Bought for my granddaughter there stunning just the right size well worth the money would highly recommend”

Brightness/Shine/Glow6%

“Elegant and sparkly and great for my friends Christmas present”

Soft Feel6%

“Delicate and look sweet”

Metal Authenticity6%

“They're sterling silver so a great bargain”

Advertised Vs Actual Product6%

“just as shown”

Comfort-Overall6%

“Comfortable to sleep in”

What buyers complain about

Size-Overall60%

“larger than expected”

Durability20%

“broke easily”

Quality-Overall20%

“Cheap looking”

Top return reasons

Size-Overall50%

Quality-Overall10%

Gap/Hole7%

Shape/Style7%

Advertised Vs Actual Product7%

Material Quality7%

Defective Material/Parts7%

Thickness3%

Ease Of Use3%

Common questions

Is bow earrings profitable to sell on Amazon United Kingdom?: The niche generates £34K/yr across 16 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (40/100).
How competitive is the bow earrings niche?: 13 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in bow earrings?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.8%.
When does demand for bow earrings peak?: Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.
What does it cost to enter the bow earrings niche?: Listings span £3.85–£40.57; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.