- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £40K/yr327K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 42%top-5 click share · 9 brands · 33 sellers
Flapen Score
Bow Bag against its category
The dotted line is the Fashion average. Past it, Bow Bag is stronger. Inside it, weaker.
Market
The Bow Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bow Bag 327K times last year and spent an estimated £40K. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 327K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £40Ka year
- Top search term
- ted baker bag144K searches a year
02 · Price
A sale here is worth £38.27.
Listings sell for £38.27 on average, from £7.45 to £82.09. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.27 that is £0 to £4K a year per listing.
- Average price
- £38.27inside the $15 to $100 sweet spot
- Price range
- £7.45–£82.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #850 within Luggage & Travel Gear. It carries 283 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 85%
- Out of stock, average day
- 9.6%
- Average rank
- #850in Luggage & Travel Gear
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 283per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 1 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Bow Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ted Baker Knot Bow Icon Handbag Black One Size
- Price
- £30.68
- Rating
- 4.4/5
- Reviews
- 1,509
- Age
- 2mo ago

Ted Baker london seacon-crosshatch small icon bag pink
- Price
- £25.69
- Rating
- 4.5/5
- Reviews
- 2,016
- Age
- 2y ago

Ted Baker Nevver Shoulder Bag Black One Size
- Price
- £41.02
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 5y ago

Ted Baker Everyday Holdall Black One Size
- Price
- £61.58
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 5y ago

Ted Baker Knot Bow Icon Handbag Pink One Size
- Price
- £24.96
- Rating
- 4.4/5
- Reviews
- 1,509
- Age
- 5y ago
Trending
90-day click momentum
Ted Baker London prugs-Embossed Corner Leather Bifold Black
- Price
- £41.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Ted Baker london shelyss-printed canvas shopper and f green
- Price
- £49.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Ted Baker Nevver Shoulder Bag Black One Size
- Price
- £41.02
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 5y ago

Ted Baker london shelyss-printed canvas shopper and f green
- Price
- £42.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Ted Baker london nevver-striped pu document bag brn-choc
- Price
- £45.25
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 5y ago
Newest
by launch date
Ted Baker Knot Bow Icon Handbag Black One Size
- Price
- £30.68
- Rating
- 4.4/5
- Reviews
- 1,509
- Age
- 2mo ago

Ted Baker london shelyss-printed canvas shopper and f green
- Price
- £42.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Ted Baker london shelyss-printed canvas shopper and f green
- Price
- £49.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Ted Baker london shelyss-printed canvas shopper and f green
- Price
- £54.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Ted Baker Womens Shoulder Bag Tote Bag (pack of 1) Pink S Western
- Price
- £42.78
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
33
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
3%
- Ted Baker86%
- kukubird4%
- LOVEVOOK3%
- Michael Kors3%
- Pomelo Best2%
- WM WEDMAY1%
- Open — no brand owns it (3 brands, 3%)
Demand
Bow Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Search terms
Top Bow Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ted baker bag144K/yr
- ted baker purse39K/yr
- ted baker bags for women30K/yr
- ted baker bags20K/yr
- ted baker tote bag17K/yr
- bow bag19K/yr
- ted baker purse for women13K/yr
- ted baker handbags for women9K/yr
- ted baker handbag11K/yr
- ted baker tote bags for women7K/yr
Reviews and returns
What reviews say buyers love and hate about Bow Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Large size
smaller
coin purse is a bit on the tight size
Zip wasn't working
Not liking the zip
Zip came off straight away
which is difficult to use
Its really difficult getting loose change out of it
It is difficult to get coins in
Very poor quality
Rubbish
After 3 months the stiches have started to come undone underneath so not very good quality
handle broke
Handles came loose
Only lasted a few months before handles came loose
Love
Its really well made
Its acc a nice bag
Excellent quality
fits everything in
Big enough to carry everything I need
Nice small purse just what I needed
Exactly as described
Exactly As Advertised
Exactly what I wanted
Good colour
I love green
comes in a variety of colours
Loads of space, different sized pockets and well made
Lovely bag with great compartments
plenty of card slots
Return
2.0% Return rate 63% Fixable by listing
Large size
smaller
coin purse is a bit on the tight size
Zip wasn't working
Not liking the zip
Zip came off straight away
Very poor quality
Rubbish
After 3 months the stiches have started to come undone underneath so not very good quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bow Bag questions
Answered from the same tracked data.









