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Bow Bag

Fail

Buyers convert on only 0.3% of searches, so Bow Bag is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£40K/yr327K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
42%top-5 click share · 9 brands · 33 sellers

Flapen Score

Bow Bag against its category

The dotted line is the Fashion average. Past it, Bow Bag is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bow Bag 327K times last year and spent an estimated £40K. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
0.3%
Market size, estimated
£40Ka year
Top search term
ted baker bag144K searches a year

02 · Price

A sale here is worth £38.27.

Listings sell for £38.27 on average, from £7.45 to £82.09. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.27 that is £0 to £4K a year per listing.

Average price
£38.27inside the $15 to $100 sweet spot
Price range
£7.45–£82.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #850 within Luggage & Travel Gear. It carries 283 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
85%
Out of stock, average day
9.6%
Average rank
#850in Luggage & Travel Gear
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
283per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bow Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 rising

Sellers

33

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

3%

  • Ted Baker86%
  • kukubird4%
  • LOVEVOOK3%
  • Michael Kors3%
  • Pomelo Best2%
  • WM WEDMAY1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Bow Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Bow Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ted baker bag144K/yr
  • ted baker purse39K/yr
  • ted baker bags for women30K/yr
  • ted baker bags20K/yr
  • ted baker tote bag17K/yr
  • bow bag19K/yr
  • ted baker purse for women13K/yr
  • ted baker handbags for women9K/yr
  • ted baker handbag11K/yr
  • ted baker tote bags for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.39

Large size

smaller

coin purse is a bit on the tight size

Zipper Quality21%−0.18

Zip wasn't working

Not liking the zip

Zip came off straight away

Ease Of Use13%−0.10

which is difficult to use

Its really difficult getting loose change out of it

It is difficult to get coins in

Quality-Overall12%+0.19

Very poor quality

Rubbish

After 3 months the stiches have started to come undone underneath so not very good quality

Handle Quality10%−0.08

handle broke

Handles came loose

Only lasted a few months before handles came loose

Love

Quality-Overall21%+0.19

Its really well made

Its acc a nice bag

Excellent quality

Size-Overall15%+0.39

fits everything in

Big enough to carry everything I need

Nice small purse just what I needed

Advertised Vs Actual Product10%+0.82

Exactly as described

Exactly As Advertised

Exactly what I wanted

Color10%+0.47

Good colour

I love green

comes in a variety of colours

Pockets/Compartments8%

Loads of space, different sized pockets and well made

Lovely bag with great compartments

plenty of card slots

Return

2.0% Return rate 63% Fixable by listing

Size-Overall49%▆██▇▆▇

Large size

smaller

coin purse is a bit on the tight size

Zipper Quality15%█▅▃▅▇▆

Zip wasn't working

Not liking the zip

Zip came off straight away

Quality-Overall5%▆▂█▄▆▅

Very poor quality

Rubbish

After 3 months the stiches have started to come undone underneath so not very good quality

Advertised Vs Actual Product3%▄█▂▅▄▂
Strap/String Quality3%▆▃▁▃█▁

FAQ

Common Bow Bag questions

Answered from the same tracked data.