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Boss Jumpers for Men Uk

Fail

Demand is soft, at -50.9% this quarter, so Boss Jumpers for Men Uk is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£13K/yr145K searches / yr
90-day growth
-50.9%search demand this quarter
Competition
12%top-5 click share · 39 brands · 55 sellers

Flapen Score

Boss Jumpers for Men Uk against its category

The dotted line is the Fashion average. Past it, Boss Jumpers for Men Uk is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boss Jumpers for Men Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boss Jumpers for Men Uk 145K times last year and spent an estimated £13K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-50.9%
Conversion, latest week
0.2%
Market size, estimated
£13Ka year
Peak month
December13.0× the quietest month
Top search term
boss hoodie mens23K searches a year

02 · Price

A sale here is worth £39.21.

Listings sell for £39.21 on average, from £11.18 to £136.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £39.21 that is £0 to £4K a year per listing.

Average price
£39.21inside the $15 to $100 sweet spot
Price range
£11.18–£136.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #873 within Jumpers, Cardigans & Sweatshirts. It carries 924 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
87%
Out of stock, average day
16.0%
Average rank
#873in Jumpers, Cardigans & Sweatshirts
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
924per listing
Listings tracked
188

04 · Newcomers

Amazon counts 0 of last year's 55 launches as successful.

55 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
55
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Boss Jumpers for Men Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

£0£125£251£376£5011101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 rising

Sellers

55

Top-5 brand share

80%

Top 20: 95%

Top-5 click share

12%

Top 20: 38%

Open market

18%

  • BOSS56%
  • HUGO14%
  • Charles Tyrwhitt5%
  • Tommy Hilfiger3%
  • Calvin Klein2%
  • Amazon Essentials2%

Demand

Boss Jumpers for Men Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.0×

Search terms

Top Boss Jumpers for Men Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boss hoodie mens23K/yr
  • hugo boss jumper men17K/yr
  • hugo boss hoodie10K/yr
  • boss hoodie11K/yr
  • boss jumpers for men uk20K/yr
  • boss sweatshirts for men13K/yr
  • hugo boss sweatshirt8K/yr
  • boss jumper13K/yr
  • hugo boss jumper9K/yr
  • hugo boss hoodie men14K/yr

Reviews and returns

What reviews say buyers love and hate about Boss Jumpers for Men Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality15%−0.23

Bad material

Sorry, even at a greatly discounted price the material is too thin and poor quality

The material is that weird plastic stuff you get from Shein

Quality-Overall12%+2.79

Good hoodie, not the highest quality

Overall, utter trash

Garbage

Size-Overall12%+0.50

Way too big

I was still pleased even though they are a little big

Thickness10%−0.15

Too thin and poor quality

Thin out of shape rubbish

Collar Quality8%−0.04

Collar a bit high

Love

Quality-Overall36%+2.79

Good quality garment

Very good quality sweatshirts

Excellent quality

Size-Overall25%+0.50

Good fit

The jumper was perfect and fitted well

Size is true to size

Value For Money12%−0.02

Good value for money

Excellent value for money

perfectly good for the price paid

Advertised Vs Actual Product6%+0.53

As described

Exactly as described

Item as described

Comfort-Overall4%+0.13

Comfortable

They are comfortable and well made

Light and very comfortable

Return

5.2% Return rate 79% Fixable by listing

Size-Overall61%▆█▇▅▇▇

Way too big

I was still pleased even though they are a little big

Quality-Overall9%▅▄▆█▆▃

Good hoodie, not the highest quality

Overall, utter trash

Garbage

Material Quality4%▂▃▃▃▁█

Bad material

Sorry, even at a greatly discounted price the material is too thin and poor quality

The material is that weird plastic stuff you get from Shein

Color4%▆▄█▃▁▅

the colour is off

Thin3%█▅▁▆▁▆

FAQ

Common Boss Jumpers for Men Uk questions

Answered from the same tracked data.