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Border Collie Gifts

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $44K a year here, so Border Collie Gifts is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£44K/yr105K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
42%top-5 click share · 29 brands · 71 sellers

Flapen Score

Border Collie Gifts against its category

The dotted line is the Fashion average. Past it, Border Collie Gifts is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Border Collie Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Border Collie Gifts 105K times last year and spent an estimated £44K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
3.5%
Market size, estimated
£44Ka year
Peak month
December7.2× the quietest month
Top search term
border collie gifts58K searches a year

02 · Price

A sale here is worth £11.94.

Listings sell for £11.94 on average, from £3.06 to £59.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.94 that is £0 to £1K a year per listing.

Average price
£11.94under the $15 to $100 sweet spot
Price range
£3.06–£59.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,662 within Luggage & Travel Gear. It carries 313 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
86%
Out of stock, average day
11.9%
Average rank
#1,662in Luggage & Travel Gear
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
29

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Border Collie Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

71

Est. top-5 brand share

42%

Top 20: 89%

Est. top-5 click share

42%

Top 20: 89%

Open market

54%

  • Generic16%
  • Mnsruu9%
  • WEWAYSMILE7%
  • CREATCABIN5%
  • GBCC5%
  • MYSOMY4%

Demand

Border Collie Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Border Collie Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • border collie gifts58K/yr
  • border collie33K/yr
  • collie dog gifts10K/yr
  • collie5K/yr

Reviews and returns

What reviews say buyers love and hate about Border Collie Gifts

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
42%of negative reviews mention “Size-Overall”
0.5%of orders come back
“dont appear to fit like the slots are cut too narrow for piece”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Border Collie Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data