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Border Collie Gifts

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $44K a year here, so Border Collie Gifts is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£44K/yr105K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
42%top-5 click share · 29 brands · 71 sellers

Flapen Score

Border Collie Gifts against its category

The dotted line is the Fashion average. Past it, Border Collie Gifts is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Border Collie Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Border Collie Gifts 105K times last year and spent an estimated £44K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
3.5%
Market size, estimated
£44Ka year
Peak month
December7.2× the quietest month
Top search term
border collie gifts58K searches a year

02 · Price

A sale here is worth £11.94.

Listings sell for £11.94 on average, from £3.06 to £59.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.94 that is £0 to £1K a year per listing.

Average price
£11.94under the $15 to $100 sweet spot
Price range
£3.06–£59.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,662 within Luggage & Travel Gear. It carries 313 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
86%
Out of stock, average day
11.9%
Average rank
#1,662in Luggage & Travel Gear
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Border Collie Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

71

Top-5 brand share

42%

Top 20: 89%

Top-5 click share

42%

Top 20: 89%

Open market

54%

  • Generic16%
  • Mnsruu9%
  • WEWAYSMILE7%
  • CREATCABIN5%
  • GBCC5%
  • MYSOMY4%

Demand

Border Collie Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Border Collie Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • border collie gifts58K/yr
  • border collie33K/yr
  • collie dog gifts10K/yr
  • collie5K/yr

Reviews and returns

What reviews say buyers love and hate about Border Collie Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.31

dont appear to fit like the slots are cut too narrow for piece

bigger than I expected

Very small

Value For Money13%−0.01

wonder why it's so darn expensive

Not worth the price

just a bit on the expensive side

Quality-Overall11%−0.04

Bad quality

Poor quality

such a poor quality as loosing so much fur and it's everywhere

Advertised Vs Actual Product5%−0.02

Tonsmall. It's says it was 20cm but it was 10cm:(

Assembly/Installation2%+0.34

needs assembling together although no tools are needed

It comes flat and needs assembling, and Ill be honest — its a bit fiddly

Love

Soft Feel23%

Lovely realistic soft feel

Very soft

This dog is amazing it is so soft

Quality-Overall18%−0.04

nice quality toy

Excellent quality

Amazing product

Size-Overall10%−0.31

Decent size

Amazing size great for cuddles but

Size is perfect for what i wanted it for

Value For Money6%−0.01

Good value for money

Value

Worth ur money

Advertised Vs Actual Product5%−0.02

As described and quickly dispatched

it looks exactly like in the advertisement photo

It looks the same as the photo I just added the safety pin to the nose :

Return

0.5% Return rate 77% Fixable by listing

Size-Overall67%▆▅▆▇█▆

dont appear to fit like the slots are cut too narrow for piece

bigger than I expected

Very small

Quality-Overall11%█▅▃▂▅▄

Bad quality

Poor quality

such a poor quality as loosing so much fur and it's everywhere

Advertised Vs Actual Product8%▅█▅▅▁▄

Tonsmall. It's says it was 20cm but it was 10cm:(

Value For Money7%▁█▆▅▁▄

wonder why it's so darn expensive

Not worth the price

just a bit on the expensive side

Assembly/Installation1%▁█▃▁▁▁

needs assembling together although no tools are needed

It comes flat and needs assembling, and Ill be honest — its a bit fiddly

FAQ

Common Border Collie Gifts questions

Answered from the same tracked data.