Boot Trees
MaybeReturns run at only 0.4% of orders. But demand is soft, at -59.9% this quarter, so Boot Trees is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £112K/yr108K searches / yr
- 90-day growth
- -59.9%search demand this quarter
- Competition
- 56%top-5 click share · 25 brands · 41 sellers
Flapen Score
Boot Trees against its category
The dotted line is the Fashion average. Past it, Boot Trees is stronger. Inside it, weaker.
Market
The Boot Trees market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boot Trees 108K times last year and spent an estimated £112K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -59.9%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £112Ka year
- Peak month
- January5.2× the quietest month
- Top search term
- boot trees19K searches a year
02 · Price
A sale here is worth £11.87.
Listings sell for £11.87 on average, from £5.20 to £36.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.87 that is £1K to £3K a year per listing.
- Average price
- £11.87under the $15 to $100 sweet spot
- Price range
- £5.20–£36.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #275 within Shoe, Jewellery & Watch Accessories. It carries 437 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 11.6%
- Average rank
- #275in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 437per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Boot Trees products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
QWORK 4 Pack Boot Trees 12.2 Inch Boot Shapers with Handle Boot Stretchers Black for Lady Women
- Price
- £12.18
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago
Automatic Black Boot Tree / Boot Shapers 12-inch (1 Pair) One Size
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 1,462
- Age
- 13y ago
Hungpure Boot Tree Automatic Long Boot Holders Knee High Boots Shapers Black Boot Stretchers for Womens and Mens Shoes (2)
- Price
- £8.94
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 2y ago
10 Pcs Boot Shapers For Long Boots Inserts To Keep Shape Reusable Boots Boot Holder Trees For Knee High Boots (14inch)
- Price
- £7.59
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 1y ago
JJOnlineStore - 2 Pcs Boot Holders for Knee High Boots | Extra Long Automatic Black Boot Tree | Boot Shapers Knee High | Boot Inserts To Keep Shape for Lady Women Men Shoes (1 pair 12.5)
- Price
- £12.15
- Rating
- 4.0/5
- Reviews
- 285
- Age
- 10y ago
Trending
90-day click momentum
Heyumybit Boot Shaper Inserts 10 Pack Reusable Boots Tall Support Black Boot Supports Shoe Trees Insert Pads Boot Stand up Inserts for Preventing Bending and Creasing
- Price
- £5.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
NEUSID 12 Pack Boot Shapers 12 Reusable Boot Trees for Long Boots Inserts to Keep Shape Shoe Shape Holder for Preventing Bending and Creasing
- Price
- £6.85
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Heanvmyss 10-Piece Set of Black Boot Shapers Boot Shaper Inserts Boots Tall Supports Reusable Inserts to Maintain Shape Boot Trees for Knee-High Boots Preventing Creasing Bending
- Price
- £5.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
QWORK 4 Pack Boot Trees 12.2 Inch Boot Shapers with Handle Boot Stretchers Black for Lady Women
- Price
- £12.18
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago
QHFlashbuy Boot Shapers Form Inserts 10 Pack Reusable Boots Tall Support Black PVC Boot Supports Shoe Trees Insert Pads Boot Stand Up Inserts for Preventing Bending and Creasing
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Newest
by launch dateNEUSID 12 Pack Boot Shapers 12 Reusable Boot Trees for Long Boots Inserts to Keep Shape Shoe Shape Holder for Preventing Bending and Creasing
- Price
- £6.85
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
2PCS Black Automatic Boot Trees Boot Stretchers Adjustable Spring Loaded Boot Treess for Knee High & Tall Boots Spring Loaded Boot Trees with Handle Anti-Wrinkle Shaft Support Inserts for Women & Men
- Price
- £8.93
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 6mo ago
Heanvmyss 10-Piece Set of Black Boot Shapers Boot Shaper Inserts Boots Tall Supports Reusable Inserts to Maintain Shape Boot Trees for Knee-High Boots Preventing Creasing Bending
- Price
- £5.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
12 PcsBoot Shapers Form Inserts Long Boot Shapers for Long Boots UK Reusable Boots Tall Supports Boot Stand Inserts Plastic Shoe Trees Stand Holders Preventing Creasing Bending(Black 3 Sizes)
- Price
- £6.55
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago
aotuo0608 Boot Holders for Knee High Boots - Adjustable Black Boot Stretcher & Insert Holder for Women & Men Keeps Shape with Support (1 Pairs)
- Price
- £8.85
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
41
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
56%
Top 20: 93%
Open market
38%
- QWORK15%
- County14%
- Hungpure12%
- BHHBMT10%
- JJOnlineStore6%
- SteelFever5%
Demand
Boot Trees search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Boot Trees search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boot trees19K/yr
- boot shapers14K/yr
- boot trees for long boots uk16K/yr
- boot tree9K/yr
- boot calf stretcher7K/yr
- boot inserts6K/yr
- boot shapers for long boots uk11K/yr
- boot inserts to keep shape7K/yr
- boot shaper4K/yr
- boot supports for knee high boots4K/yr
Reviews and returns
What reviews say buyers love and hate about Boot Trees
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are 2cm too short
Not wide enough
Only for tiny feet
But the product is too flimsy
Not as sturdy
Flimsy
these are terrible and my feet and legs hurt after a full day shift
My boots used to hurt my feet
After 2,3 weeks pain start not happy at all
These aren't big enough to stretch adult boots
Didn't expand hardly at all
Didn't stretch wide enough
BROKE THE FIRST TIME I ATTEMPTED TO USE
they immediately broke
they wont last long
Love
Nice and comfortable
Comfortable solution
Made the shoes very comfortable indeed
Well worth it
Good value for money
reasonably priced
they are well made
Excellent quality and perfect fit for my husbands boots
Excellent product
They work exactly as they should
Exactly what I ordered
As described
Fits well
easy to fit
fit the shoes really well
Return
0.4% Return rate 47% Fixable by listing
they are 2cm too short
Not wide enough
Only for tiny feet
These aren't big enough to stretch adult boots
Didn't expand hardly at all
Didn't stretch wide enough
Too narrow for standard width boots
Not great for wider boots
But the product is too flimsy
Not as sturdy
Flimsy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boot Trees questions
Answered from the same tracked data.