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Boot Tray

Fail

Demand is soft, at -50.6% this quarter, so Boot Tray is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£50K/yr153K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
50%top-5 click share · 24 brands · 34 sellers

Flapen Score

Boot Tray against its category

The dotted line is the Fashion average. Past it, Boot Tray is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boot Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boot Tray 153K times last year and spent an estimated £50K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
3.6%
Market size, estimated
£50Ka year
Peak month
January2.9× the quietest month
Top search term
boot tray53K searches a year

02 · Price

A sale here is worth £8.94.

Listings sell for £8.94 on average, from £3.13 to £15.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.94 that is £2K to £4K a year per listing.

Average price
£8.94under the $15 to $100 sweet spot
Price range
£3.13–£15.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #410 within Shoes. It carries 390 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
56%
Out of stock, average day
13.4%
Average rank
#410in Shoes
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
390per listing
Listings tracked
32

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Boot Tray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

34

Est. top-5 brand share

67%

Top 20: 96%

Est. top-5 click share

50%

Top 20: 86%

Open market

29%

  • DIVCHI27%
  • Nicoman21%
  • Navaris9%
  • ZYCORE5%
  • JWPET4%
  • Greenfields4%

Demand

Boot Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Boot Tray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boot tray53K/yr
  • shoe tray38K/yr
  • boot tray indoors16K/yr
  • shoe tray indoor11K/yr
  • rubber boot tray6K/yr
  • shoe mat indoor tray7K/yr
  • plastic boot tray4K/yr
  • boot trays for wellies6K/yr
  • boot trays4K/yr
  • boot mat tray5K/yr

Reviews and returns

What reviews say buyers love and hate about Boot Tray

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Boot Tray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data