Is boot tray profitable to sell on Amazon United Kingdom?

The niche generates £50K/yr across 32 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (40/100).

How competitive is the boot tray niche?

24 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in boot tray?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.

When does demand for boot tray peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the boot tray niche?

Listings span £3.13–£15.25; the average listing price is £8.94 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.

boot tray

Skip it

Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great389.66

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£8.94

avg listing price — sweet spot $15–$100

Market size

Bad£50K

£50K/yr · 153K searches

Price range

Bad£3.13–£15.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-50.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, boot tray is a £50K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

boot tray market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £72K–£89K; units × avg price
Conversion rate: 3.6%
Avg BSR: #410
Page quality: 0%
Prime: 56%
Sponsored: 78%
Out of stock: 13.4%
Avg brand age: 40 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

50%

Top 20: 86%

Open market

29%

DIVCHI27%
Nicoman21%
Navaris9%
ZYCORE5%
JWPET4%
Greenfields4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top boot tray search terms

boot tray53K/yr -49.0%2.8% conv.
shoe tray38K/yr -37.6%2.7% conv.
boot tray indoors16K/yr -68.8%4.7% conv.
shoe tray indoor11K/yr -49.6%2.4% conv.
rubber boot tray6K/yr -48.1%3.0% conv.
shoe mat indoor tray7K/yr -53.7%3.9% conv.
plastic boot tray4K/yr -25.2%3.0% conv.
boot trays for wellies6K/yr -65.8%3.8% conv.
boot trays4K/yr -42.7%2.6% conv.
boot mat tray5K/yr -67.6%3.2% conv.

All search terms

Top boot tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nicoman Boot Tray Shoe Organiser Soft Rubber Non Slip Washable Multipurpose Plant Rack Mat Plain Black Drip Container Floor Carpet Protection for Home Garden Indoor Outdoor Shed Garage - 71 x 39cm

Nicoman£6.054.3★367 rev

DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Black)

DIVCHI£6.864.7★311 rev

DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Grey)

DIVCHI£5.444.7★311 rev

Navaris Shoe Drip Tray - Multi-Purpose Boot Tray for Rain Boots Winter Boots Muddy Shoes - For Indoor and Outdoor Use in All Seasons - XL

Navaris£11.754.5★2,647 rev

Greenfields Set of 3 Shoe Drip Trays - Multi-Purpose Boot Tray for Indoor & Outdoor Use | Protect Floors from Rain Snow & Mud | Raised Edge Durable Plastic | Black

Greenfields£8.334.7★20 rev

Newest

by launch date

DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Black)

DIVCHI£6.86311 rev

3mo ago

DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Green)

DIVCHI£6.71311 rev

3mo ago

Luckwaii Boot Tray Shoe Drip Trays 3 Pcs Black Plastic Tray with Raised Edges Non Slip Washable Multipurpose Plant Rack Mat Pet Water Food Bowl 35 x 27.5 x 3 cm for Home Garden Wellies Tools Storage

Luckwaii£9.366 rev

4mo ago

JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Grey 16.7×12.8inch)

JWPET£7.967 rev

7mo ago

JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Black 16.7×12.8inch)

JWPET£8.137 rev

7mo ago

What buyers say about boot tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product, just as described and exactly what I wanted”

Size-Overall16%

“Good size”

Ease Of Cleaning12%

“Easy to clean”

Strength12%

“Very sturdy”

Advertised Vs Actual Product11%

“As advertised,”

Value For Money9%

“Good value”

Ease Of Use6%

“Useful”

Wet Cleaning3%

“Very handy to place wet shoes on”

Moist/Dry1%

“It is useful to keep wet boots and shoes on”

Flexibility1%

“Good thick flexible mat”

What buyers complain about

Size-Overall15%

“Small”

Durability12%

“as being plastic could break easy”

Quality-Overall8%

“Very disappointed with the quality of the product - not as described or pictured”

Leak-Proof8%

“Keeps drips and dirt off the floor and can just hoover up and wash the tray down”

Value For Money8%

“very expensive for what it is”

Strength6%

“Bit flimsy”

Smell6%

“Awful smell to it”

Thickness5%

“a bit thin”

Water Resistance3%

“Very disappointing a the sides are very floppy so don't keep water in as well as you'd expect plastic to”

Material Quality3%

“not plastic i guess”

Top return reasons

Size-Overall39%

Strength11%

Material Quality9%

Defective Material/Parts7%

Quality-Overall7%

Advertised Vs Actual Product3%

Product Condition3%

Smell2%

Hard Feel2%

Compatibility-Overall2%

Common questions

Is boot tray profitable to sell on Amazon United Kingdom?: The niche generates £50K/yr across 32 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (40/100).
How competitive is the boot tray niche?: 24 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in boot tray?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.
When does demand for boot tray peak?: Demand peaks in Jan–Feb–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the boot tray niche?: Listings span £3.13–£15.25; the average listing price is £8.94 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.