Boot Tray
soft demand (-50.6% this quarter) — Boot Tray doesn't clear our bar today.
Flapen Score
Is Boot Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Boot Tray is a £50K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 40/100.
Boot Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -50.6% over the last 90 days and 3.6% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Boot Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nicoman Boot Tray Shoe Organiser Soft Rubber Non Slip Washable Multipurpose Plant Rack Mat Plain Black Drip Container Floor Carpet Protection for Home Garden Indoor Outdoor Shed Garage - 71 x 39cm
- Price
- £6.05
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 6y ago
DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Black)
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3mo ago
DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Grey)
- Price
- £5.44
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 1y ago
Navaris Shoe Drip Tray - Multi-Purpose Boot Tray for Rain Boots Winter Boots Muddy Shoes - For Indoor and Outdoor Use in All Seasons - XL
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 2,647
- Age
- 8y ago
Greenfields Set of 3 Shoe Drip Trays - Multi-Purpose Boot Tray for Indoor & Outdoor Use | Protect Floors from Rain Snow & Mud | Raised Edge Durable Plastic | Black
- Price
- £8.33
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 2y ago
Trending
90-day click momentumDIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Black)
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3mo ago
JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Grey 16.7×12.8inch)
- Price
- £7.96
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Luckwaii Boot Tray Shoe Drip Trays 3 Pcs Black Plastic Tray with Raised Edges Non Slip Washable Multipurpose Plant Rack Mat Pet Water Food Bowl 35 x 27.5 x 3 cm for Home Garden Wellies Tools Storage
- Price
- £9.36
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 4mo ago
DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Green)
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3mo ago
JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Black 16.7×12.8inch)
- Price
- £8.13
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Newest
by launch dateDIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Black)
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3mo ago
DIVCHI Plastic Boot Tray With Raised Edges | Multipurpose Entryway Shoe Tray | Pet Food Mat | Tools Storage (Green)
- Price
- £6.71
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 3mo ago
Luckwaii Boot Tray Shoe Drip Trays 3 Pcs Black Plastic Tray with Raised Edges Non Slip Washable Multipurpose Plant Rack Mat Pet Water Food Bowl 35 x 27.5 x 3 cm for Home Garden Wellies Tools Storage
- Price
- £9.36
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 4mo ago
JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Grey 16.7×12.8inch)
- Price
- £7.96
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
JWPET Boot Tray 2-Packs (16.7x12.8 in) - Waterproof Rubber Multi-Purpose Tray Entryway Shoe Mat for Indoor & Outdoor Pet Feeding Mat & Garden Use (Black 16.7×12.8inch)
- Price
- £8.13
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 rising
Sellers
34
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
50%
Top 20: 86%
Open market
29%
- DIVCHI27%
- Nicoman21%
- Navaris9%
- ZYCORE5%
- JWPET4%
- Greenfields4%
Boot Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.9×
Top Boot Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- boot tray53K/yr
- shoe tray38K/yr
- boot tray indoors16K/yr
- shoe tray indoor11K/yr
- rubber boot tray6K/yr
- shoe mat indoor tray7K/yr
- plastic boot tray4K/yr
- boot trays for wellies6K/yr
- boot trays4K/yr
- boot mat tray5K/yr
What reviews say buyers love and hate about Boot Tray
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Excellent product, just as described and exactly what I wanted”
“Good size”
“Easy to clean”
“Very sturdy”
“As advertised,”
What buyers complain about
73% of reviews“Small”
“as being plastic could break easy”
“Very disappointed with the quality of the product - not as described or pictured”
“Keeps drips and dirt off the floor and can just hoover up and wash the tray down”
“very expensive for what it is”
Boot Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Boot Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
