Boot Stretchers for Women
FailDemand is soft, at -52.7% this quarter, so Boot Stretchers for Women is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £91K/yr111K searches / yr
- 90-day growth
- -52.7%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 25 sellers
Flapen Score
Boot Stretchers for Women against its category
The dotted line is the Fashion average. Past it, Boot Stretchers for Women is stronger. Inside it, weaker.
Market
The Boot Stretchers for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boot Stretchers for Women 111K times last year and spent an estimated £91K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -52.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £91Ka year
- Peak month
- November3.8× the quietest month
- Top search term
- boot stretcher54K searches a year
02 · Price
A sale here is worth £14.86.
Listings sell for £14.86 on average, from £8.20 to £24.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.86 that is £1K to £4K a year per listing.
- Average price
- £14.86under the $15 to $100 sweet spot
- Price range
- £8.20–£24.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #55 within Shoe, Jewellery & Watch Accessories. It carries 687 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 96%
- Out of stock, average day
- 11.4%
- Average rank
- #55in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 687per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Boot Stretchers for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tigcent Shoe Stretcher Men Women Boot Stretcher Women Men Shoe Tree Adjustable Shoe Stretcher Wide Feet Pack of 1 (Pack of 1 Size 8-12)
- Price
- £14.53
- Rating
- 4.3/5
- Reviews
- 4,425
- Age
- 2y ago
1 Pairs Lady Women Automatic Boot Trees/Shapers with Handle
- Price
- £8.85
- Rating
- 4.0/5
- Reviews
- 468
- Age
- 8y ago
Tigcent Shoe Stretcher Women Men Boot Stretcher Women Shoe Tree Adjustable Shoe Stretcher Women Wide Feet Pack of 1 (Pack of 1 Size 4-8)
- Price
- £14.61
- Rating
- 4.3/5
- Reviews
- 4,425
- Age
- 2y ago
Sythrix Shoe Stretcher for Men and Women 4-Way Boot Stretcher with Shoe Horn Adjustable Width and Length Plastic and Metal Construction for Shoe Size UK 7-14 (EU 40-47)
- Price
- £14.06
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago
XTDMJ Shoe Stretchers for Women Men Shoe Stretcher Boot Stretcher Women Shoe Tree Adjustable Unisex Shoe Stretcher Wide Feet
- Price
- £11.22
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 1y ago
Trending
90-day click momentumSythrix Shoe Stretcher for Men and Women 4-Way Boot Stretcher with Shoe Horn Adjustable Width and Length Plastic and Metal Construction for Shoe Size UK 7-14 (EU 40-47)
- Price
- £14.06
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago
GLOWPOINT Shoe Stretcher Spray 200ml Boot Stretch Spray for Man and Woman Professional Leather Softener to Relieve Tight Fitting Shoes Shoe Stretcher for Leather Suede Fabric Canvas
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 6mo ago
UHIAGREE Shoe Stretcher Women Men Boot Stretcher Adjustable Unisex Boot Wide Feet ABS Plug L for Wms 11-14; Mens 10-14 (Grey 1pcs)
- Price
- £13.59
- Rating
- 4.2/5
- Reviews
- 612
- Age
- 1y ago
QWORK 4 Pack Boot Trees 12.2 Inch Boot Shapers with Handle Boot Stretchers Black for Lady Women
- Price
- £12.18
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago
Sythrix Shoe Stretcher for Men and Women 4-Way Boot Stretcher with Shoe Horn Adjustable Width and Length Plastic and Metal Construction for Shoe Size UK 2-8 (EU 35-42)
- Price
- £13.80
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago
Newest
by launch dateSythrix Shoe Stretcher for Men and Women 4-Way Boot Stretcher with Shoe Horn Adjustable Width and Length Plastic and Metal Construction for Shoe Size UK 7-14 (EU 40-47)
- Price
- £14.06
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago
Sythrix Shoe Stretcher for Men and Women 4-Way Boot Stretcher with Shoe Horn Adjustable Width and Length Plastic and Metal Construction for Shoe Size UK 2-8 (EU 35-42)
- Price
- £13.80
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago
GLOWPOINT Shoe Stretcher Spray 200ml Boot Stretch Spray for Man and Woman Professional Leather Softener to Relieve Tight Fitting Shoes Shoe Stretcher for Leather Suede Fabric Canvas
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 6mo ago
Masvan Shoe Stretcher for Men Women Boots Calf Boots Expander Adjustable Length Width & Height for Thick Instep Wide Feet Shoe Tree Widener (1Pcs Blue L for Uk Size 8-13)
- Price
- £21.11
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 8mo ago
ZENO Shoe Stretcher Mens | Shoe Tree To Expand Extend Widen Your Shoes | Adjustable To Fit All Shoes | Ultra Durable Plastic Boot Stretcher | 2 Stretchers Included
- Price
- £10.42
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
25
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
33%
- Tigcent31%
- Sythrix9%
- SteelFever9%
- Ostyel9%
- XTDMJ6%
- UHIAGREE4%
Demand
Boot Stretchers for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Boot Stretchers for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boot stretcher54K/yr
- boot stretchers mens12K/yr
- boot stretcher women24K/yr
- boot stretchers14K/yr
- boot-stretcher3K/yr
- boot stretchers for women width4K/yr
Reviews and returns
What reviews say buyers love and hate about Boot Stretchers for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stretch slowly
Would have been better if there had been two stretchers
The only thing stretching is you
Waste of money
Bit expensive
Not worth the money
Feels cheaply made
Flimsy and bad quality
Poor quality
it's way too large to fit into my boots
they dont make it obvious and it should be bigger & clearer
They're just a bit too tight on my larger foot
it dosnt last
within six weeks they failed
not a durable material with strain
Love
Good shoe stretcher
Good strong stretcher
Good stretcher
Works well did the job
Exactly what I wanted
As described
Easy to use
Its very easy to use—just spray the tight areas
The bottle feels easy to control
Comfortable fit
comfy to wear
now boots are comfortable
Well made and sturdy
Sturdy construction and easy to adjust
Robust
Return
3.9% Return rate 55% Fixable by listing
it's way too large to fit into my boots
they dont make it obvious and it should be bigger & clearer
They're just a bit too tight on my larger foot
They're just a bit too tight on my larger foot
Transformed a pair of boots that were a little tight with wise
Stretch slowly
Would have been better if there had been two stretchers
The only thing stretching is you
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boot Stretchers for Women questions
Answered from the same tracked data.