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Boot Laces

Fail

Prices span $2.18–$5.31, mostly outside the sweet spot, so Boot Laces is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£153K/yr411K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
66%top-5 click share · 11 brands · 31 sellers

Flapen Score

Boot Laces against its category

The dotted line is the Fashion average. Past it, Boot Laces is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boot Laces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boot Laces 411K times last year and spent an estimated £153K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
411K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
9.2%
Market size, estimated
£153Ka year
Peak month
November2.3× the quietest month
Top search term
boot laces158K searches a year

02 · Price

A sale here is worth £4.05.

Listings sell for £4.05 on average, from £2.18 to £5.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.05 that is £6K to £8K a year per listing.

Average price
£4.05under the $15 to $100 sweet spot
Price range
£2.18–£5.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Shoe, Jewellery & Watch Accessories. It carries 3,961 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Shoe, Jewellery & Watch Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,961per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Boot Laces products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

31

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

12%

  • CCSOFTIME23%
  • Stepace19%
  • Puzeam17%
  • VSUDO15%
  • Yusimu9%
  • DEWALT5%
  • Open — no brand owns it (5 brands, 12%)

Demand

Boot Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Boot Laces search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boot laces158K/yr
  • work boot laces32K/yr
  • boot laces heavy duty40K/yr
  • walking boot laces36K/yr
  • hiking boot laces18K/yr
  • work boot laces heavy duty18K/yr
  • boot laces for walking boots19K/yr
  • laces for work boots11K/yr
  • walking shoe laces9K/yr
  • long boot laces8K/yr

Reviews and returns

What reviews say buyers love and hate about Boot Laces

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
0.2%of orders come back
“Broke within a month”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Boot Laces questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data