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Boot Laces

Fail

Prices span $2.18–$5.31, mostly outside the sweet spot, so Boot Laces is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£153K/yr411K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
66%top-5 click share · 11 brands · 31 sellers

Flapen Score

Boot Laces against its category

The dotted line is the Fashion average. Past it, Boot Laces is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boot Laces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boot Laces 411K times last year and spent an estimated £153K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
411K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
9.2%
Market size, estimated
£153Ka year
Peak month
November2.3× the quietest month
Top search term
boot laces158K searches a year

02 · Price

A sale here is worth £4.05.

Listings sell for £4.05 on average, from £2.18 to £5.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.05 that is £6K to £8K a year per listing.

Average price
£4.05under the $15 to $100 sweet spot
Price range
£2.18–£5.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Shoe, Jewellery & Watch Accessories. It carries 3,961 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Shoe, Jewellery & Watch Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,961per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Boot Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

31

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

  • CCSOFTIME23%
  • Stepace19%
  • Puzeam17%
  • VSUDO15%
  • Yusimu9%
  • DEWALT5%
  • Open — no brand owns it (5 brands, 12%)

Demand

Boot Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Boot Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boot laces158K/yr
  • work boot laces32K/yr
  • boot laces heavy duty40K/yr
  • walking boot laces36K/yr
  • hiking boot laces18K/yr
  • work boot laces heavy duty18K/yr
  • boot laces for walking boots19K/yr
  • laces for work boots11K/yr
  • walking shoe laces9K/yr
  • long boot laces8K/yr

Reviews and returns

What reviews say buyers love and hate about Boot Laces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.23

Broke within a month

fray quickly and come undone

Not durable

Size-Overall17%−0.02

Too short

Too short they are for shoes

theyre too short

Quality-Overall14%+2.27

Poor quality laces

Cheap

Poor quality

Stretchability/Expandability/Elasticity6%−0.02

are a bit too stretchy

Bit stretchy

Stretchy

Color6%−0.02

seem there's tiny black

White showing through

Love

Quality-Overall31%+2.27

Good quality, easy to thread, arrived quickly

Excellent quality

Good laces they look good quality

Advertised Vs Actual Product13%+1.29

Just what I wanted

As described

Exactly what I ordered

Value For Money12%+0.04

Very affordable

Good Value For The Price

Good value for money

Size-Overall8%−0.02

Good fit

fit work boots perfectly

great fit for my boots

Strength7%+0.56

Excellent value for money strong ideal shoelaces

Strong and perfect

Good strong boot laces

Return

0.2% Return rate 34% Fixable by listing

Length51%▄▃█▅▆▃

Too long

Size-Overall17%█▇▃▃▄▄

Too short

Too short they are for shoes

theyre too short

Feet Fit8%▁▁▁▁▂█

Boots laces could do with being longer and bit thicker

Color8%█▁▁▃▃▁

seem there's tiny black

White showing through

Defective Material/Parts3%▁▁▁█▁▁

FAQ

Common Boot Laces questions

Answered from the same tracked data.