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Boot Jack

Fail

Demand is soft, at -78.1% this quarter, so Boot Jack is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£101K/yr90K searches / yr
90-day growth
-78.1%search demand this quarter
Competition
62%top-5 click share · 16 brands · 25 sellers

Flapen Score

Boot Jack against its category

The dotted line is the Fashion average. Past it, Boot Jack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boot Jack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boot Jack 90K times last year and spent an estimated £101K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -78.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-78.1%
Conversion, latest week
8.8%
Market size, estimated
£101Ka year
Peak month
December9.6× the quietest month
Top search term
boot jack23K searches a year

02 · Price

A sale here is worth £12.69.

Listings sell for £12.69 on average, from £5.93 to £51.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.69 that is £3K to £6K a year per listing.

Average price
£12.69under the $15 to $100 sweet spot
Price range
£5.93–£51.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #26 within Shoe, Jewellery & Watch Accessories. It carries 484 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
76%
Out of stock, average day
23.6%
Average rank
#26in Shoe, Jewellery & Watch Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
484per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Boot Jack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 flat

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

20%

  • William Hunter28%
  • BOTH WINNERS27%
  • TDBS The Dustpan and Brush Store9%
  • Esschert6%
  • Oxbridge5%
  • HEFTMAN4%

Demand

Boot Jack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Boot Jack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boot jack23K/yr
  • boot remover13K/yr
  • boot puller6K/yr
  • boot jack for wellies11K/yr
  • boot remover puller7K/yr
  • boot jacks3K/yr
  • wellington boot remover5K/yr
  • boot pull3K/yr
  • welly remover5K/yr
  • welly boot remover5K/yr

Reviews and returns

What reviews say buyers love and hate about Boot Jack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.14

Too wide

Smaller than I expected

Not for big feet

Ease Of Use11%−0.01

don't really use it now

I have some doc martens which were a nightmare to remove

once Ive removed my foot from boot it is then a struggle to extract boot from boot remover

Unsustainable Design9%−0.07

Badly made not fit for purpose

Weight Light6%−0.01

it's lighter than I expected

it is quite light weight that you have to stand on it to stop it moving

Durability5%−0.02

The cast metal broke within days

Love

Quality-Overall24%+1.81

Excellent product

Great bit of kit

We both agree that its exceptionally well made

Ease Of Use17%−0.01

Easy to use

Makes it easier

removes with ease

Advertised Vs Actual Product15%+0.75

as advertised

It does the job

As expected

Value For Money13%+1.46

Great value

Good Price

Great value

Strength8%−0.02

Super sturdy

Strong and effective

Sturdiness

Return

0.5% Return rate 25% Fixable by listing

Defective Material/Parts29%▃▅█▁▁▁
Durability15%▂▂▁▁█▁

The cast metal broke within days

Size-Overall12%▁▁▁█▁▁

Too wide

Smaller than I expected

Not for big feet

Feet Fit12%▆█▁▁▁▁
Strength6%▁█▅▁▁▁

Fragile

FAQ

Common Boot Jack questions

Answered from the same tracked data.