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Boot Bag

Fail

Demand is soft, at -39.4% this quarter, so Boot Bag is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£222K/yr527K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
67%top-5 click share · 11 brands · 94 sellers

Flapen Score

Boot Bag against its category

The dotted line is the Fashion average. Past it, Boot Bag is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boot Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boot Bag 527K times last year and spent an estimated £222K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
527K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
3.8%
Market size, estimated
£222Ka year
Peak month
December3.9× the quietest month
Top search term
boot bag179K searches a year

02 · Price

A sale here is worth £11.08.

Listings sell for £11.08 on average, from £5.54 to £18.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £11.08 that is £8K to £11K a year per listing.

Average price
£11.08under the $15 to $100 sweet spot
Price range
£5.54–£18.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #46 within Luggage & Travel Gear. It carries 567 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
4.0%
Average rank
#46in Luggage & Travel Gear
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
567per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Boot Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£67K£89K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

94

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • adidas43%
  • Hy-Pro15%
  • NIKE12%
  • PUMA7%
  • lakeland6%
  • Under Armour5%
  • Open — no brand owns it (5 brands, 12%)

Demand

Boot Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Boot Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boot bag179K/yr
  • football boot bag127K/yr
  • boot bag football48K/yr
  • football boots bag20K/yr
  • nike boot bag18K/yr
  • rugby boot bag29K/yr
  • boot bags11K/yr
  • football boot bag kids12K/yr
  • bootbag11K/yr
  • kids boot bag10K/yr

Reviews and returns

What reviews say buyers love and hate about Boot Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.12

ridiculous size

Tight fit

Smaller than expected

Durability7%−0.03

both broke by the Christmas break

it doesnt have the more durable feel I usually associate with adidas bags

Unfortunately the teeth of zip broke a couple of months after I bought this

Thin4%−0.03

very thin

Strap/String Quality3%−0.01

the lack of a shoulder strap or backpack-style straps means it has to be carried separately rather than worn

no back straps

Removable carry strap not necessary and not used

Zipper Quality3%−0.02

Hard to zip up

Zip broke after two months

didnt like the fact the zip is at the bottom

Love

Size-Overall23%−0.12

Really great size bag

Great size

Boots fit well

Quality-Overall18%−0.05

The bag itself is of really good quality

appears to be of very solid quality

Excellent product

Value For Money9%+1.63

great value for money

Great value for money

Good value

Advertised Vs Actual Product5%+0.49

Does the job for me

As described

Just what I wanted

Durability5%−0.03

durable

durable so will last for long time

The material feels durable

Return

0.9% Return rate 83% Fixable by listing

Size-Overall69%█▇▅▆▄▅

ridiculous size

Tight fit

Smaller than expected

Quality-Overall6%▁█▅▁▃▂

just not great in quality

Not the best quality sadly

Not too excited on the quality. Being adidas, I was expecting this to be just that, high end quality, but I feel let down

Zipper Quality4%▅▃▆█▃▁

Hard to zip up

Zip broke after two months

didnt like the fact the zip is at the bottom

Advertised Vs Actual Product4%▁▁▁▅█▅

These bags are not as described

Shape/Style2%▁▁▁▁▆█

FAQ

Common Boot Bag questions

Answered from the same tracked data.