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Boonie Hat

Maybe

Search demand grew +226.7% this quarter. But buyers convert on only 1.1% of searches, so Boonie Hat is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£61K/yr276K searches / yr
90-day growth
+226.7%search demand this quarter
Competition
11%top-5 click share · 53 brands · 107 sellers

Flapen Score

Boonie Hat against its category

The dotted line is the Fashion average. Past it, Boonie Hat is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boonie Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boonie Hat 276K times last year and spent an estimated £61K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +226.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+226.7%
Conversion, latest week
1.1%
Market size, estimated
£61Ka year
Peak month
July4.7× the quietest month
Top search term
tilley hats for men uk41K searches a year

02 · Price

A sale here is worth £19.74.

Listings sell for £19.74 on average, from £4.85 to £54.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.74 that is £0 to £2K a year per listing.

Average price
£19.74inside the $15 to $100 sweet spot
Price range
£4.85–£54.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #425 within Accessories. It carries 1,792 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
85%
Out of stock, average day
3.3%
Average rank
#425in Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,792per listing
Listings tracked
200

04 · Newcomers

Amazon counts 2 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Boonie Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

£0£615£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 rising

Sellers

107

Top-5 brand share

65%

Top 20: 90%

Top-5 click share

11%

Top 20: 32%

Open market

31%

  • Tilley20%
  • Columbia18%
  • TOP-EX13%
  • Comhats10%
  • Decentron4%
  • FURTALK4%

Demand

Boonie Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×

Search terms

Top Boonie Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tilley hats for men uk41K/yr
  • columbia cap47K/yr
  • boonie hats for men26K/yr
  • tilley hats21K/yr
  • mens summer hat16K/yr
  • fishing hats for men18K/yr
  • tilley hat12K/yr
  • bush hats for men uk7K/yr
  • boonie hats10K/yr
  • columbia hat19K/yr

Reviews and returns

What reviews say buyers love and hate about Boonie Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.19

Far too big

One size does not fit all

On the small size

Quality-Overall9%+0.91

Poor quality

Cheap

Don't expect immaculate quality when ordering nearly new goods

Shape/Style5%−0.10

Awkward shape

Brim slightly mis-shapen

not the look I was going for

Strap/String Quality4%−0.03

chin strap does not fold away nicely

The rope strap broke pretty much as soon as it arrived sadly

However, the strap isn't long enough, so it sticks out

Thin3%−0.05

Thin material

Very thin

Love

Size-Overall19%−0.19

Exactly as described and fits well

Excellent fit

The fit feels comfortable

Quality-Overall19%+0.91

Excellent product

Seems well made

Nice quality cap and so light

Value For Money12%+0.19

Worth every penny

Good price

Great value

Comfort-Overall9%+0.76

So comfortable

comfortable to me

Comfortable to wear

Weight Light6%

Really nice and lightweight

A decent lightweight hat for walking

This Columbia cap is super lightweight with air vents to stay as cool as possible

Return

3.4% Return rate 89% Fixable by listing

Size-Overall69%▇███▇█

Far too big

One size does not fit all

On the small size

Color5%▄▄▄█▆▅
Shape/Style5%█▇▆█▆▆

Awkward shape

Brim slightly mis-shapen

not the look I was going for

Advertised Vs Actual Product3%▁▆▅█▆█
Quality-Overall3%▆█▄▅▆▄

Poor quality

Cheap

Don't expect immaculate quality when ordering nearly new goods

FAQ

Common Boonie Hat questions

Answered from the same tracked data.