Boonie Hat
MaybeSearch demand grew +226.7% this quarter. But buyers convert on only 1.1% of searches, so Boonie Hat is a Maybe.
- Flapen Score
- 60 / 100Top 12% of 2,461 Fashion niches · +12 vs the category median of 4860
- Market size
- £61K/yr276K searches / yr
- 90-day growth
- +226.7%search demand this quarter
- Competition
- 11%top-5 click share · 53 brands · 107 sellers
Flapen Score
Boonie Hat against its category
The dotted line is the Fashion average. Past it, Boonie Hat is stronger. Inside it, weaker.
Market
The Boonie Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boonie Hat 276K times last year and spent an estimated £61K. The top 5 brands take 65% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +226.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- +226.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £61Ka year
- Peak month
- July4.7× the quietest month
- Top search term
- tilley hats for men uk41K searches a year
02 · Price
A sale here is worth £19.74.
Listings sell for £19.74 on average, from £4.85 to £54.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.74 that is £0 to £2K a year per listing.
- Average price
- £19.74inside the $15 to $100 sweet spot
- Price range
- £4.85–£54.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #425 within Accessories. It carries 1,792 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 85%
- Out of stock, average day
- 3.3%
- Average rank
- #425in Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,792per listing
- Listings tracked
- 200
04 · Newcomers
Amazon counts 2 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Boonie Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tilley Unisex Tilley Endurables Ltm5 Airflo Hat khaki/Olive 7.25 hats Khaki 7 1 4 UK
- Price
- £46.93
- Rating
- 4.6/5
- Reviews
- 1,943
- Age
- 16y ago

Tilley T3 Hat Khaki - Size 7.5
- Price
- £50.38
- Rating
- 4.4/5
- Reviews
- 869
- Age
- 18y ago

KeepSa Cotton Sun Hat UV Protection Beach Hat Safari Hat Foldable Fishing Hat with Breathable Mesh and Adjustable Chin Strap Khaki 56-59
- Price
- £11.31
- Rating
- 4.2/5
- Reviews
- 7,849
- Age
- 4y ago

Comhats UPF 50 Wide Brimmed Sun Hat UV Protection with Chin Cord Waterproof Safari Hat Packable Outdoor Walking Trekking Gardening Hat Adjustable 56-60CM Navy
- Price
- £17.73
- Rating
- 4.3/5
- Reviews
- 4,039
- Age
- 7y ago

Tilley Mens Ltm5 Airflo Medium Brim Hat Rockface 7.375 UK
- Price
- £48.45
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 7y ago
Trending
90-day click momentum
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3mo ago

Tilley Unisex Tilley Endurables Ltm5 Airflo Hat khaki/Olive 7.25 hats Khaki 7 1 4 UK
- Price
- £46.93
- Rating
- 4.6/5
- Reviews
- 1,943
- Age
- 16y ago

TOP-EX Wide Brim UV Sun Hat for Men Women Large XL Outdoor Safari Hat Waterproof Rain Hats for Walking Golf Fishing Hiking Adjustable Packable Windproof L/XL Khaki
- Price
- £18.87
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago

Tilley Mens Ltm5 Airflo Medium Brim Hat Rockface 7.375 UK
- Price
- £48.45
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 7y ago

TOP-EX Cooling UPF 50 Mens Sun Hat with Neck Protection Wide Brim Summer UV Protection Hiking Safari Hat Waterproof Fishing Boonie Hats Breathable Womens Sunhat for Gardening Darkgrey L/XL
- Price
- £19.45
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 3mo ago

FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Khaki
- Price
- £13.80
- Rating
- 4.6/5
- Reviews
- 1,187
- Age
- 1y ago

TOP-EX Cooling UPF 50 Mens Sun Hat with Neck Protection Wide Brim Summer UV Protection Hiking Safari Hat Waterproof Fishing Boonie Hats Breathable Womens Sunhat for Gardening Darkgrey L/XL
- Price
- £19.45
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

TOP-EX Waterproof Hats for Men Women UPF 50 UV Sun Hats Wide Brim Outdoor Hat for Travel Walking Golf Safari Fishing Hiking Packable with Chin Stap M/L Khaki
- Price
- £22.89
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago

TOP-EX Wide Brim UV Sun Hat for Men Women Large XL Outdoor Safari Hat Waterproof Hats for Walking Golf Fishing Hiking Packable with Chin Stap L/XL Khaki
- Price
- £22.40
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
53 rising
Sellers
107
Top-5 brand share
65%
Top 20: 90%
Top-5 click share
11%
Top 20: 32%
Open market
31%
- Tilley20%
- Columbia18%
- TOP-EX13%
- Comhats10%
- Decentron4%
- FURTALK4%
Demand
Boonie Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.7×
Search terms
Top Boonie Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tilley hats for men uk41K/yr
- columbia cap47K/yr
- boonie hats for men26K/yr
- tilley hats21K/yr
- mens summer hat16K/yr
- fishing hats for men18K/yr
- tilley hat12K/yr
- bush hats for men uk7K/yr
- boonie hats10K/yr
- columbia hat19K/yr
Reviews and returns
What reviews say buyers love and hate about Boonie Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too big
One size does not fit all
On the small size
Poor quality
Cheap
Don't expect immaculate quality when ordering nearly new goods
Awkward shape
Brim slightly mis-shapen
not the look I was going for
chin strap does not fold away nicely
The rope strap broke pretty much as soon as it arrived sadly
However, the strap isn't long enough, so it sticks out
Thin material
Very thin
Love
Exactly as described and fits well
Excellent fit
The fit feels comfortable
Excellent product
Seems well made
Nice quality cap and so light
Worth every penny
Good price
Great value
So comfortable
comfortable to me
Comfortable to wear
Really nice and lightweight
A decent lightweight hat for walking
This Columbia cap is super lightweight with air vents to stay as cool as possible
Return
3.4% Return rate 89% Fixable by listing
Far too big
One size does not fit all
On the small size
Awkward shape
Brim slightly mis-shapen
not the look I was going for
Poor quality
Cheap
Don't expect immaculate quality when ordering nearly new goods
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boonie Hat questions
Answered from the same tracked data.









