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Boohoo

Fail

Shoppers spend an estimated $0 a year here, so Boohoo is a Fail.

Flapen Score
29
29 / 100
Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 48
Market size
£0/yr14K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
73%top-5 click share · 6 brands · 9 sellers

Flapen Score

Boohoo against its category

The dotted line is the Fashion average. Past it, Boohoo is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boohoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boohoo 14K times last year and spent an estimated £0. The top 5 brands take 95% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
boohoo6K searches a year

02 · Price

A sale here is worth £18.47.

Listings sell for £18.47 on average, from £15.57 to £22.01. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £18.47 that is £0 to £2K a year per listing.

Average price
£18.47inside the $15 to $100 sweet spot
Price range
£15.57–£22.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Girls. It carries 980 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Girls
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
980per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Boohoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6

Sellers

9

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • Zeagoo24%
  • JAN & JUL21%
  • YESNO19%
  • Livonmone17%
  • PICKLION15%
  • TUUHAW5%

Demand

Boohoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Holiday '25AugSepOctMarAprJunAprMayJunJul

Peak months: Aug, Dec · busiest ÷ quietest = 5.9× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Boohoo

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
50%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Did not fit very well”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Boohoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data