Boohoo
FailShoppers spend an estimated $0 a year here, so Boohoo is a Fail.
- Flapen Score
- 29 / 100Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 4829
- Market size
- £0/yr14K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 9 sellers
Flapen Score
Boohoo against its category
The dotted line is the Fashion average. Past it, Boohoo is stronger. Inside it, weaker.
Market
The Boohoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boohoo 14K times last year and spent an estimated £0. The top 5 brands take 95% of clicks. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Top search term
- boohoo6K searches a year
02 · Price
A sale here is worth £18.47.
Listings sell for £18.47 on average, from £15.57 to £22.01. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £18.47 that is £0 to £2K a year per listing.
- Average price
- £18.47inside the $15 to $100 sweet spot
- Price range
- £15.57–£22.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Girls. It carries 980 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Girls
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 980per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Boohoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zeagoo Womens Summer Boho Dresses 3/4 Sleeve V-Neck Floral Casual Ladies Beach Dress Black XXL
- Price
- £15.57
- Rating
- 4.0/5
- Reviews
- 456
- Age
- 3y ago

JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 4,925
- Age
- 8mo ago

Livonmone Womens Summer Casual Sweetheart Neckline Puff Sleeve Floral Print High Waist Dress Boho Beach Mini Short Dresses (Navy L)
- Price
- £16.52
- Rating
- 4.3/5
- Reviews
- 1,157
- Age
- 3y ago

PICKLION Womens Summer Boho Dress Ladies Floral Sleeveless Tank Dress Casual Beach Midi Dresses with Pockets FloralOrange 2XL
- Price
- £19.11
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 8mo ago

YESNO Womens Ladies Dungarees Summer Boho Floral Printed Overalls Cotton Baggy Jumpsuits with Pockets XL PZZCRUK 30
- Price
- £21.42
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 1y ago
Trending
estimated 90-day click momentum
TUUHAW Tunic Tops for Women UK to Wear with Leggings Bohemian Womens Tunic Tops Lace Swiss Dot Crochet Flowy Yellow Shirts for Women Crew Neck Office Short Sleeve Womens Blouses L
- Price
- £18.38
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 1y ago

JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 4,925
- Age
- 8mo ago

PICKLION Womens Summer Boho Dress Ladies Floral Sleeveless Tank Dress Casual Beach Midi Dresses with Pockets FloralOrange 2XL
- Price
- £19.11
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 8mo ago

Livonmone Womens Summer Casual Sweetheart Neckline Puff Sleeve Floral Print High Waist Dress Boho Beach Mini Short Dresses (Navy M)
- Price
- £16.79
- Rating
- 4.3/5
- Reviews
- 1,157
- Age
- 3y ago

YESNO Women Dresses Casual Plus Size Bohemian Short Sleeve Floral Long Maxi Summer Beach Swing Dress/Pockets 2XL EJFUK CR147
- Price
- £21.67
- Rating
- 4.2/5
- Reviews
- 477
- Age
- 5y ago
Newest
by launch date
PICKLION Womens Summer Boho Dress Ladies Floral Sleeveless Tank Dress Casual Beach Midi Dresses with Pockets FloralOrange 2XL
- Price
- £19.11
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 8mo ago

JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 4,925
- Age
- 8mo ago

TUUHAW Tunic Tops for Women UK to Wear with Leggings Bohemian Womens Tunic Tops Lace Swiss Dot Crochet Flowy Yellow Shirts for Women Crew Neck Office Short Sleeve Womens Blouses L
- Price
- £18.38
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 1y ago

PICKLIONWomens Summer Boho Dress Ladies Floral Sleeveless Tank Beach Midi Dresses with Pockets StripedWhite S
- Price
- £16.96
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 1y ago

YESNO Womens Ladies Dungarees Summer Boho Floral Printed Overalls Cotton Baggy Jumpsuits with Pockets XL PZZCRUK 30
- Price
- £21.42
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6
Sellers
9
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Zeagoo24%
- JAN & JUL21%
- YESNO19%
- Livonmone17%
- PICKLION15%
- TUUHAW5%
Demand
Boohoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 5.9× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Boohoo
We read the reviews and the return reasons for every product selling here.
“Did not fit very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boohoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









