boohoo
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Price range
Incredible£15.57–£22.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.47avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good980.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Returns
Bad6.7%return rate — above 5% kills the launch gate
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£0£0/yr · 14K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, boohoo is a £0/yr Amazon United Kingdom market (14K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 29/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
boohoo market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £2K–£5K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 236 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Zeagoo24%
- JAN & JUL21%
- YESNO19%
- Livonmone17%
- PICKLION15%
- TUUHAW5%
Demand
Weekly Amazon search volume, last 48 weeks — -15.9% search growth over the last 90 days.Top boohoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zeagoo Womens Summer Boho Dresses 3/4 Sleeve V-Neck Floral Casual Ladies Beach Dress Black XXL
Zeagoo£15.574.0★456 rev
JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)
JAN & JUL£16.264.6★4,925 rev
Livonmone Womens Summer Casual Sweetheart Neckline Puff Sleeve Floral Print High Waist Dress Boho Beach Mini Short Dresses (Navy L)
Livonmone£16.524.3★1,157 rev
PICKLION Womens Summer Boho Dress Ladies Floral Sleeveless Tank Dress Casual Beach Midi Dresses with Pockets FloralOrange 2XL
PICKLION£19.114.2★300 rev
YESNO Womens Ladies Dungarees Summer Boho Floral Printed Overalls Cotton Baggy Jumpsuits with Pockets XL PZZCRUK 30
YESNO£21.424.4★167 rev
Newest
by launch datePICKLION Womens Summer Boho Dress Ladies Floral Sleeveless Tank Dress Casual Beach Midi Dresses with Pockets FloralOrange 2XL
PICKLION£19.11300 rev
JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)
JAN & JUL£16.264,925 rev
TUUHAW Tunic Tops for Women UK to Wear with Leggings Bohemian Womens Tunic Tops Lace Swiss Dot Crochet Flowy Yellow Shirts for Women Crew Neck Office Short Sleeve Womens Blouses L
TUUHAW£18.38385 rev
PICKLIONWomens Summer Boho Dress Ladies Floral Sleeveless Tank Beach Midi Dresses with Pockets StripedWhite S
PICKLION£16.96300 rev
YESNO Womens Ladies Dungarees Summer Boho Floral Printed Overalls Cotton Baggy Jumpsuits with Pockets XL PZZCRUK 30
YESNO£21.42167 rev
Trending
90-day click momentumTUUHAW Tunic Tops for Women UK to Wear with Leggings Bohemian Womens Tunic Tops Lace Swiss Dot Crochet Flowy Yellow Shirts for Women Crew Neck Office Short Sleeve Womens Blouses L
TUUHAW£18.384.3★
JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)
JAN & JUL£16.264.6★
PICKLION Womens Summer Boho Dress Ladies Floral Sleeveless Tank Dress Casual Beach Midi Dresses with Pockets FloralOrange 2XL
PICKLION£19.114.2★
Livonmone Womens Summer Casual Sweetheart Neckline Puff Sleeve Floral Print High Waist Dress Boho Beach Mini Short Dresses (Navy M)
Livonmone£16.794.3★
YESNO Women Dresses Casual Plus Size Bohemian Short Sleeve Floral Long Maxi Summer Beach Swing Dress/Pockets 2XL EJFUK CR147
YESNO£21.674.2★
What buyers say about boohoo
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Good fit for me”
“Useful pockets”
“Fits perfectly across shoulders/bust line”
“Thin cotton, love the pattern, will be great for summer”
“Careful final spin after washing meant no ironing”
“Lovely easy wear”
“Well made - no scratchy seams”
“Good quality”
What buyers complain about
“Did not fit very well”
“No stretch, has pockets”
Top return reasons
Common questions
- Is boohoo profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (29/100).
- How competitive is the boohoo niche?
- 6 brands and 9 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in boohoo?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity. The return rate is 6.7% — above our launch gate.
- What does it cost to enter the boohoo niche?
- Listings span £15.57–£22.01; the average listing price is £18.47 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.