Boohoo
a small market ($0/yr) — Boohoo doesn't clear our bar today.
Flapen Score
Is Boohoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Boohoo is a £0/yr Amazon United Kingdom market (14K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 29/100.
Boohoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.9% over the last 90 days and 0.0% of searches end in a purchase.
£0
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Boohoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zeagoo Womens Summer Boho Dresses 3/4 Sleeve V-Neck Floral Casual Ladies Beach Dress Black XXL
- Price
- £15.57
- Rating
- 4.0/5
- Reviews
- 456
- Age
- 3y ago
JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 4,925
- Age
- 8mo ago
Livonmone Womens Summer Casual Sweetheart Neckline Puff Sleeve Floral Print High Waist Dress Boho Beach Mini Short Dresses (Navy L)
- Price
- £16.52
- Rating
- 4.3/5
- Reviews
- 1,157
- Age
- 3y ago
PICKLION Womens Summer Boho Dress Ladies Floral Sleeveless Tank Dress Casual Beach Midi Dresses with Pockets FloralOrange 2XL
- Price
- £19.11
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 8mo ago
YESNO Womens Ladies Dungarees Summer Boho Floral Printed Overalls Cotton Baggy Jumpsuits with Pockets XL PZZCRUK 30
- Price
- £21.42
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 1y ago
Trending
90-day click momentum
TUUHAW Tunic Tops for Women UK to Wear with Leggings Bohemian Womens Tunic Tops Lace Swiss Dot Crochet Flowy Yellow Shirts for Women Crew Neck Office Short Sleeve Womens Blouses L
- Price
- £18.38
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 1y ago
JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 4,925
- Age
- 8mo ago
PICKLION Womens Summer Boho Dress Ladies Floral Sleeveless Tank Dress Casual Beach Midi Dresses with Pockets FloralOrange 2XL
- Price
- £19.11
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 8mo ago
Livonmone Womens Summer Casual Sweetheart Neckline Puff Sleeve Floral Print High Waist Dress Boho Beach Mini Short Dresses (Navy M)
- Price
- £16.79
- Rating
- 4.3/5
- Reviews
- 1,157
- Age
- 3y ago
YESNO Women Dresses Casual Plus Size Bohemian Short Sleeve Floral Long Maxi Summer Beach Swing Dress/Pockets 2XL EJFUK CR147
- Price
- £21.67
- Rating
- 4.2/5
- Reviews
- 477
- Age
- 5y ago
Newest
by launch datePICKLION Womens Summer Boho Dress Ladies Floral Sleeveless Tank Dress Casual Beach Midi Dresses with Pockets FloralOrange 2XL
- Price
- £19.11
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 8mo ago
JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 4,925
- Age
- 8mo ago
TUUHAW Tunic Tops for Women UK to Wear with Leggings Bohemian Womens Tunic Tops Lace Swiss Dot Crochet Flowy Yellow Shirts for Women Crew Neck Office Short Sleeve Womens Blouses L
- Price
- £18.38
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 1y ago
PICKLIONWomens Summer Boho Dress Ladies Floral Sleeveless Tank Beach Midi Dresses with Pockets StripedWhite S
- Price
- £16.96
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 1y ago
YESNO Womens Ladies Dungarees Summer Boho Floral Printed Overalls Cotton Baggy Jumpsuits with Pockets XL PZZCRUK 30
- Price
- £21.42
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Zeagoo24%
- JAN & JUL21%
- YESNO19%
- Livonmone17%
- PICKLION15%
- TUUHAW5%
Boohoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Boohoo
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Very comfortable”
“Good fit for me”
“Useful pockets”
“Fits perfectly across shoulders/bust line”
“Thin cotton, love the pattern, will be great for summer”
What buyers complain about
63% of reviews“Did not fit very well”
“No stretch, has pockets”
Boohoo return rate & reasons
Why buyers send it back, as a share of all return requests.
6.7%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Boohoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
