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Boohoo

Fail

Shoppers spend only $0 a year here, so Boohoo is a Fail.

Flapen Score
29
29 / 100
Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 48
Market size
£0/yr14K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
73%top-5 click share · 6 brands · 9 sellers

Flapen Score

Boohoo against its category

The dotted line is the Fashion average. Past it, Boohoo is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boohoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boohoo 14K times last year and spent an estimated £0. The top 5 brands take 95% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
boohoo6K searches a year

02 · Price

A sale here is worth £18.47.

Listings sell for £18.47 on average, from £15.57 to £22.01. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £18.47 that is £0 to £2K a year per listing.

Average price
£18.47inside the $15 to $100 sweet spot
Price range
£15.57–£22.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Girls. It carries 980 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Girls
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
980per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Boohoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Zeagoo24%
  • JAN & JUL21%
  • YESNO19%
  • Livonmone17%
  • PICKLION15%
  • TUUHAW5%

Demand

Boohoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Holiday '25AugSepOctMarAprJunAprMayJunJul

Peak months: Aug, Dec · busiest ÷ quietest = 5.9× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Boohoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.70

Did not fit very well

Stretchability/Expandability/Elasticity13%+0.33

No stretch, has pockets

Love

Comfort-Overall33%+2.31

Very comfortable

Comfort and ease of wear

Size-Overall19%−0.70

Good fit for me

Fits perfectly across shoulders/bust line

Sizing good and it was delivered within a few hours of ordering

Pockets/Compartments13%+0.71

Useful pockets

Lightweight long cotton dress with pockets

Shoulder Fit6%+0.33

Fits perfectly across shoulders/bust line

Thickness6%+0.33

Thin cotton, love the pattern, will be great for summer

Return

6.7% Return rate 69% Fixable by listing

Size-Overall45%▁▁▃█▄▄

Did not fit very well

Material Quality12%▁▁▇▁▄█
Length10%▁▁▁▁█▃
Chest Fit8%▁▁█▁▁▄
Shape/Style5%▁▁▁▁▁█

FAQ

Common Boohoo questions

Answered from the same tracked data.