bolo tie
Worth a lookShows a thin review moat (111 avg reviews), but a small market ($40K/yr) keeps it on the watch list.
Review moat
Great110.89avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.87–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.11avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 90K searches
According to Flapen's Amazon United Kingdom niche tracking, bolo tie is a £40K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jun–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bolo tie market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #714
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 26.9%
- Avg brand age
- 36 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
31%
- DICOSMETIC36%
- MYHOGOOD10%
- iuiiaii6%
- ElevateTech6%
- Sumajuc6%
- GelConnie5%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +25.8% search growth over the last 90 days.Peak months: Jun, Oct · busiest ÷ quietest = 2.0×
Top bolo tie search terms
- bolo tie41K/yr
- cowboy necklace16K/yr
- cowboy neck tie9K/yr
- bolo tie for men9K/yr
- cowboy tie5K/yr
- bootlace tie6K/yr
- bolo4K/yr
Top bolo tie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DICOSMETIC Western Cowboy Bolo Tie 95cm Adjustable Cowboy Leather Necktie Pave Synthetic Turquoise Bolo Tie Western Necklace Costume Accessories for Men Women
DICOSMETIC£4.604.8★8 rev
MYHOGOOD Cowboy Leather Necklace - Wild Western Theme Cowboy Bolo Tie Adjustable Length for Men Women & Teens
MYHOGOOD£4.814.3★84 rev
ElevateTech Bolo Tie for Men Necklace Accessories Round Shape Western Cowboy Bola Bolero Tie Supplies Western Jewelry Handmade With Alloy Turquoise Cowboy Birthday (Black)
ElevateTech£4.634.2★40 rev
Sumajuc Mens Leather Necklace Adjustable Vintage Bolo Tie for Men Unisex Wild West Theme Cowboy Accessories (Black)
Sumajuc£4.544.2★131 rev
GelConnie Jenia Native American Bolo Tie Rodeo Cowboy Leather Necktie Western Necklace Costume Accessories for Men Women
GelConnie£7.084.5★618 rev
Newest
by launch date
Wvbzf 1PC Cowboy Necklace Western Bolo Tie for Men and Women Ideal for Western Weddings and Country Concerts White Cow Skull Pendant Design for Fashion Enthusiasts and Gift Shoppers
Wvbzf£4.840 rev
Dubulle Gold Paisley Floral Self Tie Ascot for Men Mens Cravat and Pocket Square Cufflinks Set Wedding Business
Dubulle£8.92175 rev
Bolo Tie Cowboy Necklace Western Cowboys Neck Tie Accessories Round Shape Bolo Ties Jewelry Male Necklaces Fashion Design Decoration Gift Retro Cow Boy Necktie Ornaments Sets Suitable for Men Woman
VNDKGN£3.963 rev
BrambleCo Cowboy Leather Necklace - Cowboy Bolo Tie - Leather Western Theme - Adjustable Length - For Men Women & Teens
BrambleCo£3.879 rev
2PCS Silvery Cowboy Necklace Bolo Tie for Men Cowboy Accessories for Men
iuiiaii£4.504 rev
Trending
90-day click momentum
Dubulle Ascot for Men Mens Bronze Gold Paisley Floral Self Tie Cravat and Pocket Square Cufflinks Set Wedding Business
Dubulle£10.304.4★
Wvbzf 1PC Cowboy Necklace Western Bolo Tie for Men and Women Ideal for Western Weddings and Country Concerts White Cow Skull Pendant Design for Fashion Enthusiasts and Gift Shoppers
Wvbzf£4.840.0★
Dubulle Gold Paisley Floral Self Tie Ascot for Men Mens Cravat and Pocket Square Cufflinks Set Wedding Business
Dubulle£8.924.4★
JACK PYKE Stag Silk Tie Green
JACK PYKE£19.954.6★
LyloLyla Black Shoe Laces for School Shoes - Thin Waxed Round Laces for Kids | Dress & Formal Oxford Boot Laces for Men & Women 70cm 2 Pairs
LyloLyla£4.564.2★
What buyers say about bolo tie
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“As described”
“Excellent quality”
What buyers complain about
“Poor quality”
“Plasticy and cheap looking”
“in reallity it is quite dull pewter colour”
Top return reasons
Common questions
- Is bolo tie profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 18 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bolo tie niche?
- 16 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in bolo tie?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Color. The return rate is 1.2%.
- When does demand for bolo tie peak?
- Demand peaks in Jun–Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bolo tie niche?
- Listings span £3.87–£19.95; the average listing price is £7.11 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.