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Bolo Tie

Maybe

The average product has only 111 reviews. But shoppers spend only $40K a year here, so Bolo Tie is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£40K/yr90K searches / yr
90-day growth
+25.8%search demand this quarter
Competition
63%top-5 click share · 16 brands · 21 sellers

Flapen Score

Bolo Tie against its category

The dotted line is the Fashion average. Past it, Bolo Tie is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bolo Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bolo Tie 90K times last year and spent an estimated £40K. The top 5 brands take 64% of clicks. Demand peaks in Jun–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+25.8%
Conversion, latest week
6.3%
Market size, estimated
£40Ka year
Peak month
June2.0× the quietest month
Top search term
bolo tie41K searches a year

02 · Price

A sale here is worth £7.11.

Listings sell for £7.11 on average, from £3.87 to £19.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.11 that is £0 to £711 a year per listing.

Average price
£7.11under the $15 to $100 sweet spot
Price range
£3.87–£19.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£711
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #714 within Accessories. It carries 111 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
26.9%
Average rank
#714in Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
111per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bolo Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

21

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

31%

  • DICOSMETIC36%
  • MYHOGOOD10%
  • iuiiaii6%
  • ElevateTech6%
  • Sumajuc6%
  • GelConnie5%

Demand

Bolo Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Bolo Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bolo tie41K/yr
  • cowboy necklace16K/yr
  • cowboy neck tie9K/yr
  • bolo tie for men9K/yr
  • cowboy tie5K/yr
  • bootlace tie6K/yr
  • bolo4K/yr

Reviews and returns

What reviews say buyers love and hate about Bolo Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.17

Poor quality

Material Quality33%−0.21

Plasticy and cheap looking

Color17%+0.21

in reallity it is quite dull pewter colour

Love

Value For Money56%+3.70

Great value

Worth the cash

Worth the money

Advertised Vs Actual Product22%+0.99

As described

Item as described

Quality-Overall17%−0.17

Excellent quality

Good quality

Very good quality

Return

1.2% Return rate 60% Fixable by listing

Size-Overall40%▁█▁▁█▁
Quality-Overall40%▁▁█▁▁▁

Poor quality

Shape/Style20%▁▁▁▁▁█

FAQ

Common Bolo Tie questions

Answered from the same tracked data.