Bolero
MaybeThe top 5 products take only 15% of clicks. But buyers convert on only 0.5% of searches, so Bolero is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £35K/yr599K searches / yr
- 90-day growth
- +61.0%search demand this quarter
- Competition
- 15%top-5 click share · 46 brands · 60 sellers
Flapen Score
Bolero against its category
The dotted line is the Fashion average. Past it, Bolero is stronger. Inside it, weaker.
Market
The Bolero market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bolero 599K times last year and spent an estimated £35K. The top 5 brands take 45% of clicks. Demand peaks in May–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 599K
- Growth, 90 days vs prior 90
- +61.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £35Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- bolero cardigans for women74K searches a year
02 · Price
A sale here is worth £12.16.
Listings sell for £12.16 on average, from £6.79 to £33.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.16 that is £0 to £1K a year per listing.
- Average price
- £12.16under the $15 to $100 sweet spot
- Price range
- £6.79–£33.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 6.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #52 within Jumpers, Cardigans & Sweatshirts. It carries 536 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 3.5%
- Average rank
- #52in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 536per listing
- Listings tracked
- 178
04 · Newcomers
Amazon counts 0 of last year's 35 launches as successful.
35 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 35
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Bolero products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
fuinloth Bolero Womens Shrug Elegant Lace Wedding Evening Crop Black
- Price
- £11.07
- Rating
- 4.4/5
- Reviews
- 1,466
- Age
- 3y ago

Love My Fashions Womens Fish Net Knitted Tie Up Bolero Shrug Top Ladies 3/4 Sleeve One Size Fits All Black
- Price
- £8.70
- Rating
- 4.2/5
- Reviews
- 1,334
- Age
- 7y ago

Love My Fashions Womens Fish Net Knitted Tie Up Bolero Shrug Top Ladies 3/4 Sleeve One Size Fits All White
- Price
- £8.44
- Rating
- 4.2/5
- Reviews
- 1,334
- Age
- 7y ago

Gyabwn Bolero Cardigans for Women Wedding Jackets Short Sleeve Cardigans Short Sleeve Shrugs Casual Wear Beige
- Price
- £10.96
- Rating
- 4.3/5
- Reviews
- 1,485
- Age
- 4y ago

Gyabwn Bolero Cardigans for Women Wedding Jackets Short Sleeve Cardigans Short Sleeve Shrugs Casual Wear White
- Price
- £10.37
- Rating
- 4.3/5
- Reviews
- 1,485
- Age
- 4y ago
Trending
90-day click momentum
Love My Fashions Womens Fish Net Knitted Tie Up Bolero Shrug Top Ladies 3/4 Sleeve One Size Fits All Baby Pink
- Price
- £7.87
- Rating
- 4.2/5
- Reviews
- 1,334
- Age
- 7y ago

Love My Fashions Womens Fish Net Knitted Tie Up Bolero Shrug Top Ladies 3/4 Sleeve One Size Fits All Denim Blue
- Price
- £8.37
- Rating
- 4.2/5
- Reviews
- 1,334
- Age
- 7y ago

Famulily Tie Front 3/4 Sleeves Summer Boleros Sheer Shrug for Women Cropped Thin Cardigans for Ladies (L Beige)
- Price
- £8.98
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 7mo ago

YGJIEGENG Women Cardigan Summer Short Shrugs Short Sleeves Cropped Cardigan Lightweight Casual Open Front Sheer Bolero Jacket for Dresses Light Pink S
- Price
- £11.32
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 8mo ago

Qianderer Women Open Front Ribbed Knit Crop Bolero Shrug Drop Shoulder Long Sleeve Solid Loose Fit Knitted Crop Cardigan (White S)
- Price
- £12.60
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago
Newest
by launch date
Famulily Tie Front 3/4 Sleeves Summer Boleros Sheer Shrug for Women Cropped Thin Cardigans for Ladies (L Beige)
- Price
- £8.98
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 7mo ago

YGJIEGENG Women Cardigan Summer Short Shrugs Short Sleeves Cropped Cardigan Lightweight Casual Open Front Sheer Bolero Jacket for Dresses Light Pink S
- Price
- £11.32
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 8mo ago

Qianderer Women Open Front Ribbed Knit Crop Bolero Shrug Drop Shoulder Long Sleeve Solid Loose Fit Knitted Crop Cardigan (White S)
- Price
- £12.60
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

Qianderer Women Open Front Ribbed Knit Crop Bolero Shrug Drop Shoulder Long Sleeve Solid Loose Fit Knitted Crop Cardigan (Black S)
- Price
- £13.02
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

Edhomenn Womens Cropped Cardigans Long Sleeve Knit Shrug Open Front Ribbed Bolero Tops Summer Vacation Clothes (03 Black S)
- Price
- £12.14
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
46 falling
Sellers
60
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
15%
Top 20: 34%
Open market
50%
- Love My Fashions14%
- fuinloth11%
- Famulily9%
- Gyabnw6%
- Qianderer5%
- GRACE KARIN5%
Demand
Bolero search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 2.1×
Search terms
Top Bolero search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bolero cardigans for women74K/yr
- shrugs for women62K/yr
- bolero77K/yr
- cropped cardigan59K/yr
- shrug38K/yr
- bolero jackets for women wedding33K/yr
- cropped jacket37K/yr
- lace cardigan23K/yr
- boleros and shrugs29K/yr
- shrugs and boleros for evening24K/yr
Reviews and returns
What reviews say buyers love and hate about Bolero
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Very tight
Short jacket
Cheap
Poor quality
Poor quality item, so thin
Cheap material
Material very fragile
Poor quality Material
more off white almost cream
Wrong colour delivered
Wrong color
These are both bigger, longer and have unbelievably saggy wide arms - nothing like the black one which hugs the arms
stupidly tight against wour elbows forearms
Too tight on arms
Love
Fits well
Great fit, soft and true to size
Lovely fit, just as the picture shows
Great quality, delivered promptly, good price
Good quality crochet item to wear casually or formally
Good Quality
FANTASTIC PRICE
Excellent value
reasonably priced
Product exactly as stated
Exactly as seen, pretty
As Described
The colour is accurate
perfect colour match looks
Colour as described
Return
6.6% Return rate 79% Fixable by listing
Very small
Very tight
Short jacket
more off white almost cream
Wrong colour delivered
Wrong color
Cheap material
Material very fragile
Poor quality Material
Cheap
Poor quality
Poor quality item, so thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bolero questions
Answered from the same tracked data.









