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Bolero

Maybe

The top 5 products take only 15% of clicks. But buyers convert on only 0.5% of searches, so Bolero is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£35K/yr599K searches / yr
90-day growth
+61.0%search demand this quarter
Competition
15%top-5 click share · 46 brands · 60 sellers

Flapen Score

Bolero against its category

The dotted line is the Fashion average. Past it, Bolero is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bolero market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bolero 599K times last year and spent an estimated £35K. The top 5 brands take 45% of clicks. Demand peaks in May–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
+61.0%
Conversion, latest week
0.5%
Market size, estimated
£35Ka year
Peak month
May2.1× the quietest month
Top search term
bolero cardigans for women74K searches a year

02 · Price

A sale here is worth £12.16.

Listings sell for £12.16 on average, from £6.79 to £33.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.16 that is £0 to £1K a year per listing.

Average price
£12.16under the $15 to $100 sweet spot
Price range
£6.79–£33.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
6.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #52 within Jumpers, Cardigans & Sweatshirts. It carries 536 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
3.5%
Average rank
#52in Jumpers, Cardigans & Sweatshirts
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
178

04 · Newcomers

Amazon counts 0 of last year's 35 launches as successful.

35 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bolero products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£699£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

60

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

15%

Top 20: 34%

Open market

50%

  • Love My Fashions14%
  • fuinloth11%
  • Famulily9%
  • Gyabnw6%
  • Qianderer5%
  • GRACE KARIN5%

Demand

Bolero search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Bolero search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bolero cardigans for women74K/yr
  • shrugs for women62K/yr
  • bolero77K/yr
  • cropped cardigan59K/yr
  • shrug38K/yr
  • bolero jackets for women wedding33K/yr
  • cropped jacket37K/yr
  • lace cardigan23K/yr
  • boleros and shrugs29K/yr
  • shrugs and boleros for evening24K/yr

Reviews and returns

What reviews say buyers love and hate about Bolero

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.03

Very small

Very tight

Short jacket

Quality-Overall16%−0.37

Cheap

Poor quality

Poor quality item, so thin

Material Quality11%−0.06

Cheap material

Material very fragile

Poor quality Material

Color7%−0.07

more off white almost cream

Wrong colour delivered

Wrong color

Arm Fit5%−0.01

These are both bigger, longer and have unbelievably saggy wide arms - nothing like the black one which hugs the arms

stupidly tight against wour elbows forearms

Too tight on arms

Love

Size-Overall18%−0.03

Fits well

Great fit, soft and true to size

Lovely fit, just as the picture shows

Quality-Overall14%−0.37

Great quality, delivered promptly, good price

Good quality crochet item to wear casually or formally

Good Quality

Value For Money12%+0.92

FANTASTIC PRICE

Excellent value

reasonably priced

Advertised Vs Actual Product7%+1.36

Product exactly as stated

Exactly as seen, pretty

As Described

Color7%−0.07

The colour is accurate

perfect colour match looks

Colour as described

Return

6.6% Return rate 79% Fixable by listing

Size-Overall41%█▇▇▆▇▇

Very small

Very tight

Short jacket

Color18%▅▅▇▆▇█

more off white almost cream

Wrong colour delivered

Wrong color

Material Quality7%▅▄▄▆▆█

Cheap material

Material very fragile

Poor quality Material

Quality-Overall6%█▄▆▇▆▅

Cheap

Poor quality

Poor quality item, so thin

Length3%▃▅▅█▄▄

FAQ

Common Bolero questions

Answered from the same tracked data.