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Bodysuit

weak search conversion (0.3%) — Bodysuit doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 16Growth 11Conversion 4Competition 95Returns 21Price range 59Avg price 64Brand share 89Review moat 63Quality gap 80
This niche Category average

Is Bodysuit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bodysuit is a £63K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Bodysuit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 0.3% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr5K
Search volume / yr-27.5%1.3M
Conversion rate0.3%
Avg price£13.72

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers49 · 58
Top-5 product click share20%
Open market54%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 111 products

Sponsored placement71%
New entrants (1y)17· 0 succeeded
Avg rating4.2★
Avg reviews969

Top Bodysuit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

58

Top-5 brand share

46%

Top 20: 83%

Top-5 click share

20%

Top 20: 45%

Open market

49%

  • SHAPERX15%
  • Amazon Essentials10%
  • Joyshaper10%
  • Navneet6%
  • ZENYA5%
  • Junlan5%

Bodysuit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR0.3%Products111Brands49Top 5 Brands46%OOS Rate2.1%Rating4.2★Reviews969Avg BSR#38
35K25KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Bodysuit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bodysuit278K/yr
  • womens bodysuits163K/yr
  • bodysuits for women uk138K/yr
  • lace bodysuit124K/yr
  • body suit87K/yr
  • body suits women91K/yr
  • black bodysuit93K/yr
  • black bodysuit women51K/yr
  • bodysuit women21K/yr
  • bodysuits for women22K/yr

What reviews say buyers love and hate about Bodysuit

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Size-Overall27%

Fits perfectly

Comfort-Overall16%

Very comfortable

Quality-Overall11%

Excellent and affordable shapewear

Shape/Style10%

Super Flattering

Material Quality5%

The material is strong

What buyers complain about

55% of reviews
Size-Overall30%

Way too tight

Chest Fit6%

The bust however is too small and presses against the chest

Shape/Style3%

This should not be called shape wear

Product Condition2%

it looks second hand

Width2%

doesn't open wide enough

Bodysuit return rate & reasons

Why buyers send it back, as a share of all return requests.

6.2%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Chest Fit
4%
3Length
4%
4Quality-Overall
3%
5Material Quality
3%

Common Bodysuit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bodysuit 47/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 111 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -27.5% over the last 90 days.
Search demand for Bodysuit on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.