Skip to content

Bodycon Dress

Maybe

The top 5 products take only 13% of clicks. But an estimated 12.0% of orders come back, so Bodycon Dress is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£24K/yr509K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
13%top-5 click share · 80 brands · 95 sellers

Flapen Score

Bodycon Dress against its category

The dotted line is the Fashion average. Past it, Bodycon Dress is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bodycon Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bodycon Dress 509K times last year and spent an estimated £24K. The top 5 brands take 35% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
0.2%
Market size, estimated
£24Ka year
Peak month
December11.4× the quietest month
Top search term
sparkly dress102K searches a year

02 · Price

A sale here is worth £21.02.

Listings sell for £21.02 on average, from £5.65 to £48.50. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £21.02 that is £0 to £2K a year per listing.

Average price
£21.02inside the $15 to $100 sweet spot
Price range
£5.65–£48.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
12.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #448 within Dresses. It carries 302 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
14.3%
Average rank
#448in Dresses
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
302per listing
Listings tracked
229

04 · Newcomers

0 of last year's 78 launches cleared the first-year sales bar.

78 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
78
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bodycon Dress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.

£0£235£471£706£9421101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

80 rising

Sellers

95

Est. top-5 brand share

35%

Top 20: 74%

Est. top-5 click share

13%

Top 20: 30%

Open market

63%

  • GORGLITTER10%
  • Gkaopi7%
  • DRESSTELLS6%
  • HzDazrl5%
  • Meetjen5%
  • GRACE KARIN5%

Demand

Bodycon Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Bodycon Dress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sparkly dress102K/yr
  • burgundy dress68K/yr
  • party outfits for women37K/yr
  • glitter dress27K/yr
  • glitter dresses for women uk18K/yr
  • plus size party dress16K/yr
  • black sparkly dress19K/yr
  • black sequin dress20K/yr
  • sequin dress women24K/yr
  • party wear11K/yr

Reviews and returns

What reviews say buyers love and hate about Bodycon Dress

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
12.0%of orders come back
“shorter than expected”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bodycon Dress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data