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Bodycon Dress

Maybe

The top 5 products take only 13% of clicks. But returns run at 12.0% of orders, so Bodycon Dress is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£24K/yr509K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
13%top-5 click share · 80 brands · 95 sellers

Flapen Score

Bodycon Dress against its category

The dotted line is the Fashion average. Past it, Bodycon Dress is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bodycon Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bodycon Dress 509K times last year and spent an estimated £24K. The top 5 brands take 35% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
0.2%
Market size, estimated
£24Ka year
Peak month
December11.4× the quietest month
Top search term
sparkly dress102K searches a year

02 · Price

A sale here is worth £21.02.

Listings sell for £21.02 on average, from £5.65 to £48.50. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £21.02 that is £0 to £2K a year per listing.

Average price
£21.02inside the $15 to $100 sweet spot
Price range
£5.65–£48.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
12.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #448 within Dresses. It carries 302 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
14.3%
Average rank
#448in Dresses
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
302per listing
Listings tracked
229

04 · Newcomers

Amazon counts 0 of last year's 78 launches as successful.

78 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
78
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bodycon Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£235£471£706£9421101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

80 rising

Sellers

95

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

13%

Top 20: 30%

Open market

63%

  • GORGLITTER10%
  • Gkaopi7%
  • DRESSTELLS6%
  • HzDazrl5%
  • Meetjen5%
  • GRACE KARIN5%

Demand

Bodycon Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Bodycon Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sparkly dress102K/yr
  • burgundy dress68K/yr
  • party outfits for women37K/yr
  • glitter dress27K/yr
  • glitter dresses for women uk18K/yr
  • plus size party dress16K/yr
  • black sparkly dress19K/yr
  • black sequin dress20K/yr
  • sequin dress women24K/yr
  • party wear11K/yr

Reviews and returns

What reviews say buyers love and hate about Bodycon Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.20

shorter than expected

Poor fit

long on body

Advertised Vs Actual Product13%−0.31

does not look anything like picture

Nothing like the photo

The top isnt quite as sparkly as the picture looks

Quality-Overall7%+0.20

Poor quality

Awful Quality

Material Quality4%−0.02

No give on material

Material thin and cheap also dont state its stitched gathering at sides which look awful also, does not look anything like picture

At first glance, the material and finish may not feel overly luxurious,

Comfort-Overall4%+0.20

uncomfortable – not worth the money

the fit made it difficult to wear comfortably

Love

Size-Overall24%−0.20

Fits beautifully

A beautiful dress which fitted perfectly

The fit was flattering

Quality-Overall12%+0.20

I think the skirt is made to a good quality standard

Good quality

Lovely quality for the price, mad, colourful sparkly dress, perfect for a party

Comfort-Overall9%+0.20

Very comfortable

Bodycon and Comfy

comfortable to wear

Value For Money9%+1.39

Excellent value for money

Reasonable price to

Beautiful dress granddaughter loves it excellent value

Shape/Style8%+1.10

Beautiful dress very flattering

Flattering

Overall, its a lovely dress in terms of appearance,

Return

12.0% Return rate 71% Fixable by listing

Size-Overall44%▆▆▇█▆▇

shorter than expected

Poor fit

long on body

Length9%█▆▄▅█▅
Material Quality8%▅▇█▇▆█

No give on material

Material thin and cheap also dont state its stitched gathering at sides which look awful also, does not look anything like picture

At first glance, the material and finish may not feel overly luxurious,

Quality-Overall5%▇█▅▃▄▆

Poor quality

Awful Quality

Advertised Vs Actual Product4%▆▄▅▃█▇

does not look anything like picture

Nothing like the photo

The top isnt quite as sparkly as the picture looks

FAQ

Common Bodycon Dress questions

Answered from the same tracked data.