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Bobs Burgers

Fail

Shoppers spend only $12K a year here, so Bobs Burgers is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£12K/yr167K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
48%top-5 click share · 13 brands · 38 sellers

Flapen Score

Bobs Burgers against its category

The dotted line is the Fashion average. Past it, Bobs Burgers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bobs Burgers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bobs Burgers 167K times last year and spent an estimated £12K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
0.6%
Market size, estimated
£12Ka year
Top search term
bobs burgers132K searches a year

02 · Price

A sale here is worth £11.30.

Listings sell for £11.30 on average, from £6.05 to £19.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.30 that is £0 to £1K a year per listing.

Average price
£11.30under the $15 to $100 sweet spot
Price range
£6.05–£19.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,835 within Novelty & Special Use Clothing. It carries 223 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
92%
Out of stock, average day
6.3%
Average rank
#2,835in Novelty & Special Use Clothing
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
223per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bobs Burgers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£362£725£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

38

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

19%

  • AKTAP32%
  • BAUNA15%
  • Funko14%
  • TSOTMO11%
  • SMLHPARTY6%
  • iteeam3%

Demand

Bobs Burgers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Search terms

Top Bobs Burgers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bobs burgers132K/yr
  • bobs burgers merchandise25K/yr
  • bobs burgers funko pop10K/yr

Reviews and returns

What reviews say buyers love and hate about Bobs Burgers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+1.30

bit small than I thought

Strength17%−0.10

flimsy box

Quality-Overall7%+1.52

Overall not at all what I was expecting and I'm disappointed

Material Quality7%−0.10

Very thin material

Thickness7%−0.10

Very thin material

Love

Quality-Overall50%+1.52

Excellent quality

Great product

Its a great product

Advertised Vs Actual Product17%+0.18

As expected

Brightness/Shine/Glow17%+1.30

That makes it glow for a long time

Color8%+0.61

Stickers are very vibrant

Return

0.9% Return rate 10% Fixable by listing

Gifting Purpose40%▁▁▁▁▁█
Defective Material/Parts20%▁▁▁▁▁█
Product Condition20%▁▁▁▁█▁
Print Quality10%▁▁▁▁▁█
Color10%▁▁▁▁▁█

FAQ

Common Bobs Burgers questions

Answered from the same tracked data.