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Bobble Hat

Fail

Demand is soft, at -91.0% this quarter, so Bobble Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£78K/yr344K searches / yr
90-day growth
-91.0%search demand this quarter
Competition
22%top-5 click share · 42 brands · 124 sellers

Flapen Score

Bobble Hat against its category

The dotted line is the Fashion average. Past it, Bobble Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bobble Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bobble Hat 344K times last year and spent an estimated £78K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -91.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-91.0%
Conversion, latest week
2.4%
Market size, estimated
£78Ka year
Peak month
December85.7× the quietest month
Top search term
bobble hat75K searches a year

02 · Price

A sale here is worth £9.47.

Listings sell for £9.47 on average, from £4.61 to £23.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £9.47 that is £0 to £947 a year per listing.

Average price
£9.47under the $15 to $100 sweet spot
Price range
£4.61–£23.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£947
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #594 within Accessories. It carries 1,647 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
75%
Out of stock, average day
20.4%
Average rank
#594in Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,647per listing
Listings tracked
81

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bobble Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

124

Est. top-5 brand share

60%

Top 20: 88%

Est. top-5 click share

22%

Top 20: 57%

Open market

37%

  • ASVP Shop28%
  • Beechfield11%
  • RockJock10%
  • FURTALK6%
  • Wmcaps5%
  • toolstream limited3%

Demand

Bobble Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 85.7×

Search terms

Top Bobble Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bobble hat75K/yr
  • bobble hat men53K/yr
  • bobble hats for women uk28K/yr
  • mens bobble hat60K/yr
  • womens bobble hat17K/yr
  • bobble hat women12K/yr
  • bobble hats8K/yr
  • black bobble hat8K/yr
  • pom pom hat7K/yr
  • ladies bobble hats uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Bobble Hat

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Warmth”
20%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bobble Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data