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Bobble Hat

Fail

Demand is soft, at -91.0% this quarter, so Bobble Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£78K/yr344K searches / yr
90-day growth
-91.0%search demand this quarter
Competition
22%top-5 click share · 42 brands · 124 sellers

Flapen Score

Bobble Hat against its category

The dotted line is the Fashion average. Past it, Bobble Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bobble Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bobble Hat 344K times last year and spent an estimated £78K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -91.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-91.0%
Conversion, latest week
2.4%
Market size, estimated
£78Ka year
Peak month
December85.7× the quietest month
Top search term
bobble hat75K searches a year

02 · Price

A sale here is worth £9.47.

Listings sell for £9.47 on average, from £4.61 to £23.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £9.47 that is £0 to £947 a year per listing.

Average price
£9.47under the $15 to $100 sweet spot
Price range
£4.61–£23.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£947
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #594 within Accessories. It carries 1,647 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
75%
Out of stock, average day
20.4%
Average rank
#594in Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,647per listing
Listings tracked
81

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bobble Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

124

Top-5 brand share

60%

Top 20: 88%

Top-5 click share

22%

Top 20: 57%

Open market

37%

  • ASVP Shop28%
  • Beechfield11%
  • RockJock10%
  • FURTALK6%
  • Wmcaps5%
  • toolstream limited3%

Demand

Bobble Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 85.7×

Search terms

Top Bobble Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bobble hat75K/yr
  • bobble hat men53K/yr
  • bobble hats for women uk28K/yr
  • mens bobble hat60K/yr
  • womens bobble hat17K/yr
  • bobble hat women12K/yr
  • bobble hats8K/yr
  • black bobble hat8K/yr
  • pom pom hat7K/yr
  • ladies bobble hats uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Bobble Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.11

Too small

Tight fit

Far too large

Quality-Overall11%−0.01

Shoddy wormanship

After reading some reviews about this cheap

POOR QUALITY

Durability9%−0.07

the day wearing this it fell off 3 times

didn't last longer

Fell apart on the first wash

Value For Money4%

It looks very expensive

This is not value for money

On the pricey side

Thickness4%−0.01

I thought it would be quite thick

is thinner than I expected

Not As Thick As Expected

Love

Warmth31%+2.92

Warm hat

keeps me warm

It is warm

Quality-Overall15%−0.01

Still solid quality

Brilliant quality

Really nice quality set

Size-Overall8%−0.11

Fits beautifully

Smart true to size

Its also not too tight

Comfort-Overall7%+0.67

Very comfy

Very comfy, does what it's meant to, good ear coverage

Nice, comfy hat

Value For Money6%

Good value

Excellent value

Good value for money

Return

2.5% Return rate 80% Fixable by listing

Size-Overall60%▇▇▇█▇▆

Too small

Tight fit

Far too large

Color10%▇▆█▇▁▁
Quality-Overall8%▄▃▂▁▃█

Shoddy wormanship

After reading some reviews about this cheap

POOR QUALITY

Lining Quality3%▃▃▄▄█▁
Material Quality2%▂▂▁▂▂█

FAQ

Common Bobble Hat questions

Answered from the same tracked data.