Is bmx profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 33 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +67.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the bmx niche?

15 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in bmx?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.1%.

When does demand for bmx peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.1× the quietest.

What does it cost to enter the bmx niche?

Listings span £7.80–£284.08; the average listing price is £120.09 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.

bmx

Worth a look

Shows a thin review moat (220 avg reviews), but weak search conversion (0.2%) keeps it on the watch list.

Review moat

Great219.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Great+67.1%

90-day search growth — must beat 0% to launch

Returns

Good2.1%

return rate — above 5% kills the launch gate

Avg price

Good£120.09

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay£7.80–£284.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£69K

£69K/yr · 261K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, bmx is a £69K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bmx market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £30K–£60K; units × avg price
Conversion rate: 0.2%
Avg BSR: #16
Page quality: 0%
Prime: 79%
Sponsored: 88%
Out of stock: 23.8%
Avg brand age: 40 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

15%

BEAST RAGE24%
AVASTA23%
Huffy16%
LSBIKE11%
HH HILAND6%
BSTSEL6%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.1% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Open Trend

Top bmx search terms

bmx108K/yr +68.3%0.1% conv.
bmx bikes98K/yr +66.3%0.1% conv.
bmx bike22K/yr +53.6%0.1% conv.
kids bmx6K/yr +69.2%0.3% conv.
bmx bikes for boys age 11-145K/yr +116.9%0.2% conv.
mongoose bmx5K/yr +37.2%0.0% conv.
stunt bike4K/yr +58.1%0.0% conv.
kids bmx bikes4K/yr +79.3%0.3% conv.
24 inch bmx3K/yr +74.7%0.0% conv.
bmx bikes for boys age 9-125K/yr +268.3%0.8% conv.

All search terms

Top bmx products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEAST RAGE Kids Bike Gloves Motocross & BMX Cycling Gloves for Boys &Girls Non-Slip Grip Breathable Lightweight Dirt bike kids motorbike Gloves (Red Large [8-10 Yrs])

BEAST RAGE£9.124.4★28 rev

Symbol Freestyle BMX Bike 20-inch Liquid Charcoal

Huffy£174.202.4★10 rev

AVASTA 18 Inch Big Kids Bike Freestyle BMX Bicycle for Age 5 6 7 8 Years Old Boys Girls and Beginners Black with Blue Tires

AVASTA£154.684.1★56 rev

LSBIKE 20 Inch BMX Bike Freestyle BMX Bicycle with Black Steel Frame 360 Rotatable Handlebar Front & Rear Pegs Aluminium Rims Dual Brakes for Teens & Adults (Black)

LSBIKE£168.404.2★12 rev

BEAST RAGE Kids Bike Gloves Motocross & BMX Cycling Gloves for Boys &Girls Non-Slip Grip Breathable Lightweight Dirt bike kids motorbike Gloves (Blue Medium [6-8 Yrs])

BEAST RAGE£10.474.4★28 rev

Newest

by launch date

BEAST RAGE Kids Bike Gloves Motocross & BMX Cycling Gloves for Boys &Girls Non-Slip Grip Breathable Lightweight Dirt bike kids motorbike Gloves (Red Large [8-10 Yrs])

BEAST RAGE£9.1228 rev

3mo ago

BEAST RAGE Kids Bike Gloves Motocross & BMX Cycling Gloves for Boys &Girls Non-Slip Grip Breathable Lightweight Dirt bike kids motorbike Gloves (Blue Medium [6-8 Yrs])

BEAST RAGE£10.4728 rev

3mo ago

BEAST RAGE Kids Bike Gloves Motocross & BMX Cycling Gloves for Boys &Girls Non-Slip Grip Breathable Lightweight Dirt bike kids motorbike Gloves (Pink Small [4-6 Yrs])

BEAST RAGE£9.2728 rev

3mo ago

TRIOBLADE 20 Inch BMX Bike for Boys Girls & Adults Freestyle BMX Bicycle with 360 Degree Rotating Handlebar & 4 Pegs High-Ten Steel Frame Rear U-Brake Professional Stunt Bike (Black)

TRIOBLADE£169.840 rev

6mo ago

LSBIKE 20 Inch BMX Bike Freestyle BMX Bicycle with Black Steel Frame 360 Rotatable Handlebar Front & Rear Pegs Aluminium Rims Dual Brakes for Teens & Adults (Grey)

LSBIKE£163.8912 rev

6mo ago

What buyers say about bmx

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Good value”

Size-Overall14%

“They fit well”

Assembly/Installation14%

“Great bike, easy to assemble”

Quality-Overall9%

“Seems well made”

Grip9%

“Good gloves”

Durability8%

“durable”

Comfort-Overall8%

“Light and comfortable”

Warmth5%

“Nice warm gloves in this cold weather”

Cushion3%

“Well padded, tough and durable, a good purchase”

Weight Light3%

“Light and comfortable”

What buyers complain about

Quality-Overall17%

“Absolutely rubbish after just a month then bike started falling apart”

Size-Overall16%

“Sizing is way off”

Durability13%

“Broken in a month not good no easy way to contact seller”

Value For Money10%

“Not worth the money”

Functionality-Overall7%

“It won't pedall”

Assembly/Installation7%

“no damage however there are no instructions on how to put it together luckily I have the experience to do this”

Strap/String Quality6%

“the wrist strap is a bit narrow”

Safety Standards4%

“I am having too take it to halfords to do a safety check before I can use it”

Instructions/User Manual/Troubleshooting1%

“Only issue I did have was the instructions included in the box were for a completely different bicycle”

Grip1%

“elbow pads slide too much”

Top return reasons

Size-Overall82%

Quality-Overall3%

Comfort-Overall3%

Defective Material/Parts2%

Gifting Purpose1%

Color1%

Drop/Impact Protection1%

Functionality-Overall1%

Product Condition1%

Grip1%

Common questions

Is bmx profitable to sell on Amazon United Kingdom?: The niche generates £69K/yr across 33 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +67.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the bmx niche?: 15 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in bmx?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.1%.
When does demand for bmx peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.1× the quietest.
What does it cost to enter the bmx niche?: Listings span £7.80–£284.08; the average listing price is £120.09 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.

bmx

bmx market data

Competition & brand share

Demand & seasonality

Top bmx search terms

Top bmx products on Amazon

Top sellers

Newest

Trending

What buyers say about bmx

What buyers love

What buyers complain about

Top return reasons

Common questions

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