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Bmx

Bmx shows a thin review moat (220 avg reviews), but weak search conversion (0.2%) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 17Growth 78Conversion 3Competition 62Returns 71Price range 31Avg price 68Brand share 42Review moat 89Quality gap 86
This niche Category average

Is Bmx profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bmx is a £69K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Bmx: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +67.1% over the last 90 days and 0.2% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr500
Search volume / yr+67.1%261K
Conversion rate0.2%
Avg price£120.09

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers15 · 24
Top-5 product click share48%
Open market20%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement88%
New entrants (1y)13· 2 succeeded
Avg rating4.1★
Avg reviews220

Top Bmx products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

15%

  • BEAST RAGE24%
  • AVASTA23%
  • Huffy16%
  • LSBIKE11%
  • HH HILAND6%
  • BSTSEL6%
  • Open — no brand owns it (9 brands, 15%)

Bmx demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume261KCVR0.2%Products33Brands15Top 5 Brands80%OOS Rate23.8%Rating4.1★Reviews220Avg BSR#16
10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Top Bmx search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bmx108K/yr
  • bmx bikes98K/yr
  • bmx bike22K/yr
  • kids bmx6K/yr
  • bmx bikes for boys age 11-145K/yr
  • mongoose bmx5K/yr
  • stunt bike4K/yr
  • kids bmx bikes4K/yr
  • 24 inch bmx3K/yr
  • bmx bikes for boys age 9-125K/yr

What reviews say buyers love and hate about Bmx

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Value For Money19%

Good value

Size-Overall14%

They fit well

Assembly/Installation14%

Great bike, easy to assemble

Quality-Overall9%

Seems well made

Grip9%

Good gloves

What buyers complain about

82% of reviews
Quality-Overall17%

Absolutely rubbish after just a month then bike started falling apart

Size-Overall16%

Sizing is way off

Durability13%

Broken in a month not good no easy way to contact seller

Value For Money10%

Not worth the money

Functionality-Overall7%

It won't pedall

Bmx return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
82%
2Quality-Overall
3%
3Comfort-Overall
3%
4Defective Material/Parts
2%
5Gifting Purpose
1%

Common Bmx questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bmx 53/100 on Amazon United Kingdom — Worth a look. The niche generates £69K/yr across 33 tracked products. 2 of 13 products launched in the last 360 days are still selling. Search demand moved +67.1% over the last 90 days.
Search demand for Bmx on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov, where the busiest month runs 3.1× the quietest.