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Bmx

Maybe

The average product has only 220 reviews. But buyers convert on only 0.2% of searches, so Bmx is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£69K/yr261K searches / yr
90-day growth
+67.1%search demand this quarter
Competition
48%top-5 click share · 15 brands · 24 sellers

Flapen Score

Bmx against its category

The dotted line is the Fashion average. Past it, Bmx is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bmx market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bmx 261K times last year and spent an estimated £69K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +67.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
+67.1%
Conversion, latest week
0.2%
Market size, estimated
£69Ka year
Peak month
November3.1× the quietest month
Top search term
bmx108K searches a year

02 · Price

A sale here is worth £120.09.

Listings sell for £120.09 on average, from £7.80 to £284.08. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £120.09 that is £0 to £12K a year per listing.

Average price
£120.09above the $15 to $100 sweet spot
Price range
£7.80–£284.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #16 within Sport Specific Clothing. It carries 220 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
79%
Out of stock, average day
23.8%
Average rank
#16in Sport Specific Clothing
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
220per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bmx products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

15%

  • BEAST RAGE24%
  • AVASTA23%
  • Huffy16%
  • LSBIKE11%
  • HH HILAND6%
  • BSTSEL6%
  • Open — no brand owns it (9 brands, 15%)

Demand

Bmx search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Bmx search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bmx108K/yr
  • bmx bikes98K/yr
  • bmx bike22K/yr
  • kids bmx6K/yr
  • bmx bikes for boys age 11-145K/yr
  • mongoose bmx5K/yr
  • stunt bike4K/yr
  • kids bmx bikes4K/yr
  • 24 inch bmx3K/yr
  • bmx bikes for boys age 9-125K/yr

Reviews and returns

What reviews say buyers love and hate about Bmx

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.12

Absolutely rubbish after just a month then bike started falling apart

Missing parts & cheap made

Quality issue

Size-Overall16%+0.23

Sizing is way off

in hindsight, maybe I should have gone for the next size up to give him a little longer out of them

Buy a size bigger than required as they are small made

Durability13%−0.12

Broken in a month not good no easy way to contact seller

Falling apart after 3 uses

My knee pads started coming apart in only 2 uses

Value For Money10%+0.61

Not worth the money

For the price do not buy

Functionality-Overall7%+0.60

It won't pedall

Love

Value For Money19%+0.61

Good value

Great for a budget

Great value

Size-Overall14%+0.23

They fit well

Unisex fit is perfect

These are perfect, great fit and virtually the same as SIM racing gloves costing X3 of the price of these

Assembly/Installation14%+1.10

Great bike, easy to assemble

Its a fairly easy fix for me

Assembly was also very simple

Quality-Overall9%−0.12

Seems well made

Exceptional quality

Value for money is excellent – way better quality than expected for the price

Grip9%+0.45

Good gloves

Good pads

and the grips are excellent

Return

2.1% Return rate 87% Fixable by listing

Size-Overall82%▆█▆▇▇▇

Sizing is way off

in hindsight, maybe I should have gone for the next size up to give him a little longer out of them

Buy a size bigger than required as they are small made

Quality-Overall3%▁▅▁▁█▄

Absolutely rubbish after just a month then bike started falling apart

Missing parts & cheap made

Quality issue

Comfort-Overall3%▁▁█▅▃▁
Defective Material/Parts2%█▁▁▂▃▂
Gifting Purpose1%█▁▆▁▁▃

FAQ

Common Bmx questions

Answered from the same tracked data.