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Bluey Bedding

Fail

Demand is soft, at -31.0% this quarter, so Bluey Bedding is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£43K/yr56K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
49%top-5 click share · 8 brands · 30 sellers

Flapen Score

Bluey Bedding against its category

The dotted line is the Fashion average. Past it, Bluey Bedding is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Bedding 56K times last year and spent an estimated £43K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
4.8%
Market size, estimated
£43Ka year
Peak month
December2.2× the quietest month
Top search term
bluey bedding15K searches a year

02 · Price

A sale here is worth £16.19.

Listings sell for £16.19 on average, from £8.02 to £23.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.19 that is £0 to £2K a year per listing.

Average price
£16.19inside the $15 to $100 sweet spot
Price range
£8.02–£23.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #2,373 within Boys. It carries 134 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
68%
Out of stock, average day
22.7%
Average rank
#2,373in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
134per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bluey Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

30

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

2%

  • Bluey27%
  • BrandMac23%
  • Halantex17%
  • Get Trend13%
  • Jerry Fabrics11%
  • dreamtex6%
  • Open — no brand owns it (2 brands, 2%)

Demand

Bluey Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Bluey Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey bedding15K/yr
  • bluey bedding single15K/yr
  • bluey single duvet set5K/yr
  • bluey bed6K/yr
  • bluey bedding double5K/yr
  • bluey toddler bedding set5K/yr
  • bluey duvet set single4K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.11

Rubbish

Not good quality

Poor quality, ripped right away

Material Quality9%−0.04

Terrible, really cheap material, mine arrived with a rip in it

the poorest quality material

Size-Overall7%+1.14

although the pillowcase is rather large

Thigh Fit7%−0.01

A little short in the leg

Stitch/Finish/Polish6%−0.03

all the stitching was lose or undone

Disappointed that the stitching was not incomplete on the pillow area

Love

Quality-Overall16%−0.11

Its well made too

Excellent quality

Good quality and value for money

Color15%+0.80

Lovely vibrant colours

Very nice colour stands out

Looks nice as well nice bright colour

Size-Overall10%+1.14

Great quality - good fit

Fit my 2 year old well

The fit of the sheet is great

Soft Feel8%

Nice and soft

its super soft to the touch

The cotton feels soft

Warmth8%+0.65

warm soft and fluffy feel she has slept a lot better during the warmer weather with this over her I would highly recommend to wash it before use as some flock is loose when first opened

Warm

warm

Return

0.4% Return rate 71% Fixable by listing

Size-Overall63%▂█▆▅█▆

although the pillowcase is rather large

Material Quality11%█▁▄▄▄▃

Terrible, really cheap material, mine arrived with a rip in it

the poorest quality material

Quality-Overall7%█▁▄▁▂▃

Rubbish

Not good quality

Poor quality, ripped right away

Color5%▁█▁▃▁▄
Stitch/Finish/Polish3%▁▁█▁▁▁

all the stitching was lose or undone

Disappointed that the stitching was not incomplete on the pillow area

FAQ

Common Bluey Bedding questions

Answered from the same tracked data.