bluey bedding
Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great134.03avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.19avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good£8.02–£23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£43K£43K/yr · 56K searches
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bluey bedding is a £43K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bluey bedding market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £20K–£24K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #2,373
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 71%
- Out of stock
- 22.7%
- Avg brand age
- 38 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
30
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
2%
- Bluey27%
- BrandMac23%
- Halantex17%
- Get Trend13%
- Jerry Fabrics11%
- dreamtex6%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -31.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Top bluey bedding search terms
- bluey bedding15K/yr
- bluey bedding single15K/yr
- bluey single duvet set5K/yr
- bluey bed6K/yr
- bluey bedding double5K/yr
- bluey toddler bedding set5K/yr
- bluey duvet set single4K/yr
Top bluey bedding products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Get Trend Bluey Single Duvet Cover Set for Kids and Teens
Get Trend£17.184.7★699 rev
Bluey Baby Duvet Cover 100x135 + Pillowcase 40x60 Cotton Bingo Bandit Gift
Jerry Fabrics£14.184.4★13 rev
Halantex Bluey Single Duvet Set - 135 x 200 cm With Pillowcase 48 x 74 cm - Reversible Poly-Cotton Bedding Featuring Family - Great Gift for Kids Easy Care and Durable
Halantex£14.584.4★175 rev
BrandMac Bluey & Bingo Junior Bedlinen Set | Toddler Size Duvet Cover 100x135 cm with Pillowcase 40x60 cm | Official Bluey Bedding Set | Colourful Cartoon Design for Toddlers Cot Bed
BrandMac£19.074.4★103 rev
Halantex Bluey Junior Duvet Set - 120 x 150 cm With Pillowcase 62 x 42 cm - Soft and Cozy Poly-Cotton Bedding Featuring Under the Stars Design - Perfect for Young Fans Machine Washable
Halantex£12.424.4★175 rev
Newest
by launch date
Bluey White Fitted Sheet 100% Soft Cotton | Single Bed Sheet with Elastic Corners 90×200 + 25 cm | Kids Bedsheet Official Bluey Licensed
BrandMac£14.7919 rev
Bluey Baby Duvet Cover 100x135 + Pillowcase 40x60 Cotton Bingo Bandit Gift
Jerry Fabrics£14.1813 rev
BrandMac Bluey & Bingo Junior Bedlinen Set | Toddler Size Duvet Cover 100x135 cm with Pillowcase 40x60 cm | Official Bluey Bedding Set | Colourful Cartoon Design for Toddlers Cot Bed
BrandMac£19.07103 rev
BrandMac Bluey & Family Toddlers Bedlinen Set | Junior Size Duvet Cover 100x135 cm with Pillowcase 40x60 cm | Official Bluey Bedding Set | Colourful Cartoon Design for Toddlers Small Beds
BrandMac£19.15103 rev
BrandMac Bluey & Bingo Kids Bedlinen Set | Single Size Duvet Cover 140x200 cm with Pillowcase 50x70 cm | Official Bluey Bedding Set | Colourful Cartoon Design for Childrens Single Beds
BrandMac£23.31103 rev
Trending
90-day click momentum
Bluey Boys Pyjamas Kids and Bingo Pjs Set 6-7 Years Green
Bluey£10.254.6★
Bluey Pyjamas | Boys Pyjama Sets | Short Sleeve Boys Pyjamas | Blue 6-7 Years
Bluey£8.774.6★
Bluey White Fitted Sheet 100% Soft Cotton | Single Bed Sheet with Elastic Corners 90×200 + 25 cm | Kids Bedsheet Official Bluey Licensed
BrandMac£14.794.6★
Bluey Boys Childrens Shortie Summer Pyjamas featuring and Bingo Blue Age 5-6 Years
Bluey£9.514.6★
Bluey Pyjamas Boys | 2 Pack Pyjamas For Kids | Boys Pyjama Sets Two Pack | Blue | 2-3 Years
Bluey£19.644.6★
What buyers say about bluey bedding
What buyers praise and complain about, mined from review topics.What buyers love
“Its well made too”
“Lovely vibrant colours”
“Great quality - good fit”
“Nice and soft”
“warm soft and fluffy feel she has slept a lot better during the warmer weather with this over her I would highly recommend to wash it before use as some flock is loose when first opened”
“It washes well”
“The Bluey characters and clear and nicely printed and our 5 year old was absolutely delighted with his new fitted sheet”
“it is a good quality sheet that feels gentle on the skin”
“The design is bright and colourful, and he was excited to put it on his bed straight away”
“a reasonable thickness”
What buyers complain about
“Rubbish”
“Terrible, really cheap material, mine arrived with a rip in it”
“although the pillowcase is rather large”
“A little short in the leg”
“all the stitching was lose or undone”
“I do think this sheet is expensive for what it is as you still need to get the duvet cover”
“Smell”
“Disappointed that the stitching was not incomplete on the pillow area”
“Issue is the pillow has discolouring on it”
Top return reasons
Common questions
- Is bluey bedding profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 31 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the bluey bedding niche?
- 8 brands and 30 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in bluey bedding?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 0.4%.
- When does demand for bluey bedding peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the bluey bedding niche?
- Listings span £8.02–£23.60; the average listing price is £16.19 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.