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Bluetooth Beanie Hat

Fail

Shoppers spend only $0 a year here, so Bluetooth Beanie Hat is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£0/yr52K searches / yr
90-day growth
-70.7%search demand this quarter
Competition
69%top-5 click share · 13 brands · 17 sellers

Flapen Score

Bluetooth Beanie Hat against its category

The dotted line is the Fashion average. Past it, Bluetooth Beanie Hat is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Beanie Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluetooth Beanie Hat 52K times last year and spent an estimated £0. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -70.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-70.7%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December42.2× the quietest month
Top search term
bluetooth hat13K searches a year

02 · Price

A sale here is worth £13.74.

Listings sell for £13.74 on average, from £7.65 to £23.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.74 that is £0 to £1K a year per listing.

Average price
£13.74under the $15 to $100 sweet spot
Price range
£7.65–£23.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #503 within Accessories. It carries 2,789 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
33.1%
Average rank
#503in Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,789per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Bluetooth Beanie Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • WEITOO30%
  • MISERWE16%
  • FULLLIGHT TECH15%
  • ASIILOVI8%
  • Etsfmoa6%
  • Attikee6%

Demand

Bluetooth Beanie Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 42.2×

Search terms

Top Bluetooth Beanie Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluetooth hat13K/yr
  • music hat5K/yr
  • bluetooth beanie6K/yr
  • bluetooth beanie hat17K/yr
  • bluetooth hat for men4K/yr
  • beanie hat with bluetooth4K/yr
  • bluetooth hat beanie4K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Beanie Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+0.51

Quality of hat for £21 was not what I was expecting. though up to £34 on other suppliers sites

Very cheap stuff

POOR QUALITY

Durability15%−0.12

Didn't Last Long

Within a month of giving this item to my husband for Xmas, the top of the hat has come apart and unravelled, leaving a big hole in the top

Stopped working after 2 months of use

Value For Money11%−0.14

This is not value for money

On the pricey side

Waste of money

Charging8%−0.03

Charger faulty

Doesnt charge

I am disappointed with this hat the charging point has broken after only a few months of use

Warmth8%+1.33

this will not keep your head warm for long in cold weather

Doesnt keep you warm

I do not like fact that is not all that warm

Love

Quality-Overall25%+0.51

The actual beanie itself Is great quality

Good quality

it's surprisingly good quality too with a strong light

Warmth22%+1.33

It's warm

keeps ma heid warm

keeps me warm

Value For Money9%−0.14

Good value

Great value for money

the price is so low

Size-Overall7%+0.74

Good fit

Fits my head

Its also not too tight

Gifting Purpose7%+0.75

A great gift for my parents

Great gift

arrives in a nice gift box so I am pleased with my purchase

Return

1.7% Return rate 52% Fixable by listing

Size-Overall39%▆▇▅███

reviews mentioned that this hat was quite large

Charging15%▆▆▆▁▁█

Charger faulty

Doesnt charge

I am disappointed with this hat the charging point has broken after only a few months of use

Quality-Overall9%█▇▃▄▁▁

Quality of hat for £21 was not what I was expecting. though up to £34 on other suppliers sites

Very cheap stuff

POOR QUALITY

Functionality-Overall8%▂▂▃▄██
Thin4%▃▅█▆▁▁

FAQ

Common Bluetooth Beanie Hat questions

Answered from the same tracked data.