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Blue Earrings

Fail

Shoppers spend an estimated $29K a year here, so Blue Earrings is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£29K/yr148K searches / yr
90-day growth
+29.6%search demand this quarter
Competition
78%top-5 click share · 11 brands · 18 sellers

Flapen Score

Blue Earrings against its category

The dotted line is the Fashion average. Past it, Blue Earrings is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Earrings 148K times last year and spent an estimated £29K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+29.6%
Conversion, latest week
1.8%
Market size, estimated
£29Ka year
Peak month
December1.8× the quietest month
Top search term
blue earrings35K searches a year

02 · Price

A sale here is worth £11.00.

Listings sell for £11.00 on average, from £4.17 to £28.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.00 that is £0 to £1K a year per listing.

Average price
£11.00under the $15 to $100 sweet spot
Price range
£4.17–£28.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #761 within Jewellery. It carries 550 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#761in Jewellery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
550per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Blue Earrings products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

14%

  • Sysow47%
  • Sfoni14%
  • Morfetto8%
  • Caprilite7%
  • Bestyle5%
  • RANKEEF5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Blue Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Blue Earrings search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue earrings35K/yr
  • blue earrings for women33K/yr
  • sapphire earrings30K/yr
  • blue stud earrings for women7K/yr
  • blue stone earrings8K/yr
  • navy earrings6K/yr
  • royal blue earrings5K/yr
  • blue drop earrings for women5K/yr
  • navy blue earrings5K/yr
  • blue stud earrings5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Earrings

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
50%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Blue Earrings questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data