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Blue Earrings

Fail

Shoppers spend only $29K a year here, so Blue Earrings is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£29K/yr148K searches / yr
90-day growth
+29.6%search demand this quarter
Competition
78%top-5 click share · 11 brands · 18 sellers

Flapen Score

Blue Earrings against its category

The dotted line is the Fashion average. Past it, Blue Earrings is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Earrings 148K times last year and spent an estimated £29K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+29.6%
Conversion, latest week
1.8%
Market size, estimated
£29Ka year
Peak month
December1.8× the quietest month
Top search term
blue earrings35K searches a year

02 · Price

A sale here is worth £11.00.

Listings sell for £11.00 on average, from £4.17 to £28.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.00 that is £0 to £1K a year per listing.

Average price
£11.00under the $15 to $100 sweet spot
Price range
£4.17–£28.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #761 within Jewellery. It carries 550 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#761in Jewellery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
550per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Blue Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

  • Sysow47%
  • Sfoni14%
  • Morfetto8%
  • Caprilite7%
  • Bestyle5%
  • RANKEEF5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Blue Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Blue Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue earrings35K/yr
  • blue earrings for women33K/yr
  • sapphire earrings30K/yr
  • blue stud earrings for women7K/yr
  • blue stone earrings8K/yr
  • navy earrings6K/yr
  • royal blue earrings5K/yr
  • blue drop earrings for women5K/yr
  • navy blue earrings5K/yr
  • blue stud earrings5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+1.04

Smaller than expected

The hoops are that small its almost impossible to do them up

Small to look at

Allergies14%−0.22

made my earlobes swell. possibly due to nickel which I have an allergy to - hence why I buy silver

Advertised Vs Actual Product7%−0.10

Not as nice as picture

Metal Authenticity7%−0.10

Yhey are not 925 silver

Not 925 silver

Strength7%−0.10

Not sure if catch will break quickly, as fragile

Love

Comfort-Overall25%+1.19

Comfortable to wear

They are comfortable to wear

Gifting Purpose25%+1.19

kept to give as gifts

A beautiful gift

Quality-Overall17%+0.76

Excellent quality

Color8%+0.36

such a beautiful colour

Size-Overall8%+1.04

Amazing my daughter loves them just a perfect size

Return

1.5% Return rate 42% Fixable by listing

Size-Overall29%▅▆▃▂█▆

Smaller than expected

The hoops are that small its almost impossible to do them up

Small to look at

Metal Authenticity21%█▁▆▁▆▁

Yhey are not 925 silver

Not 925 silver

Durability10%▁▁▅▁▁█
Advertised Vs Actual Product8%█▁▁█▁▁

Not as nice as picture

Fastener Quality7%▁█▁▁▁▁

FAQ

Common Blue Earrings questions

Answered from the same tracked data.