blue earrings
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good550.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Price range
Good£4.17–£28.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.00avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£29K£29K/yr · 148K searches
According to Flapen's Amazon United Kingdom niche tracking, blue earrings is a £29K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
blue earrings market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £28K–£33K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #761
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 5.4%
- Avg brand age
- 40 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
18
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
14%
- Sysow47%
- Sfoni14%
- Morfetto8%
- Caprilite7%
- Bestyle5%
- RANKEEF5%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.6% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 1.8×
Top blue earrings search terms
- blue earrings35K/yr
- blue earrings for women33K/yr
- sapphire earrings30K/yr
- blue stud earrings for women7K/yr
- blue stone earrings8K/yr
- navy earrings6K/yr
- royal blue earrings5K/yr
- blue drop earrings for women5K/yr
- navy blue earrings5K/yr
- blue stud earrings5K/yr
Top blue earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue
Sysow£4.974.2★1,379 rev
Silver Drop Earrings for Women Hypoallergenic Sterling Silver Post Cubic Zirconia Dangly Earrings Twisted Linear Dark Blue Earring Jewellery Gifts for Her Birthday Anniversary Christmas
Sfoni£10.524.4★105 rev
Caprilite Royal Blue Classic Faux Pearl Necklace Earrings & Bracelet Jewellery Set Vintage
Caprilite£4.173.9★82 rev
Bestyle Hypoallergenic Sterling Silver Stud Earrings for Women September Birthstone Sapphire Earrings with 5mm Round Blue Gemstone Studs Jewellery Gifts
Bestyle£17.894.6★100 rev
Hypoallergenic Sterling Silver Stud Hoops Earrings for Women - Studs Hoop Earrings Set Huggie Earring Stack Dainty Sterling Silver Earring Sets for Multiple Piercings with Gifts Box Light Blue CZ
Morfetto£9.384.2★332 rev
Newest
by launch dateHypoallergenic Sterling Silver Stud Hoops Earrings for Women - Studs Hoop Earrings Set Huggie Earring Stack Dainty Sterling Silver Earring Sets for Multiple Piercings with Gifts Box Light Blue CZ
Morfetto£9.38332 rev
Hypoallergenic Sterling Silver Stud Hoops Earrings for Women - Studs Hoop Earrings Set Huggie Earring Stack Dainty Sterling Silver Earring Sets for Multiple Piercings with Gifts Box Blue CZ
Morfetto£9.32332 rev
Silver Drop Earrings for Women Hypoallergenic Sterling Silver Post Cubic Zirconia Dangly Earrings Twisted Linear Dark Blue Earring Jewellery Gifts for Her Birthday Anniversary Christmas
Sfoni£10.52105 rev
TOFBS Rose Flower Pendant Tassel Earrings - S925 Sterling Silver Cubic Zirconia Blue - Long Dangly Drop Retro Boho Statement Earrings for Women and Girls
TOFBS£7.78195 rev
FDEETY Long Rose Petal Earrings for Women Girls - Vintage Dangle Exaggerated Flower Drop Statement Floral Tassel Earrings (Blue)
FDEETY£7.07214 rev
Trending
90-day click momentumSilver Drop Earrings for Women Hypoallergenic Sterling Silver Post Cubic Zirconia Dangly Earrings Twisted Linear Dark Blue Earring Jewellery Gifts for Her Birthday Anniversary Christmas
Sfoni£10.524.4★
Hypoallergenic Sterling Silver Stud Hoops Earrings for Women - Studs Hoop Earrings Set Huggie Earring Stack Dainty Sterling Silver Earring Sets for Multiple Piercings with Gifts Box Blue CZ
Morfetto£9.324.2★
Caprilite Royal Blue Classic Faux Pearl Necklace Earrings & Bracelet Jewellery Set Vintage
Caprilite£4.173.9★
Swarovski Angelic Square Stud Pierced Earrings Aqua Rhodium plated from the Amazon Exclusive Swarovski Angelic Square Collection
Swarovski£28.664.6★
925 Sterling Silver Jewelry Exquisite Water Drop Blue White Fire Opal Life Tree Dangle Earrings For Womenblue
Sysow£4.974.2★
What buyers say about blue earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“kept to give as gifts”
“Excellent quality”
“such a beautiful colour”
“Amazing my daughter loves them just a perfect size”
“Well worth the money”
What buyers complain about
“Smaller than expected”
“made my earlobes swell. possibly due to nickel which I have an allergy to - hence why I buy silver”
“Not as nice as picture”
“Yhey are not 925 silver”
“Not sure if catch will break quickly, as fragile”
“hard to open”
Top return reasons
Common questions
- Is blue earrings profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 12 tracked products. 90-day search growth is +29.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the blue earrings niche?
- 11 brands and 18 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in blue earrings?
- Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for blue earrings peak?
- Demand peaks in Sep–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the blue earrings niche?
- Listings span £4.17–£28.66; the average listing price is £11.00 (sweet spot $15–$100). The average incumbent carries 550 reviews — the moat a new listing must climb.